- 08/20/2013

Ecommerce, Social

Twitter Search: Get to Know Your Competition Better

Want to know if your Twitter account or hashtag is trending on Twitter? What about your competitor’s?

After revisiting the SumAll Twitter integration and upgrading it with some powerful new features, we decided to add an entirely new Twitter platform for all SumAll users. Read our guide to using Twitter Search.

Using Twitter Search

When you log into your SumAll account and hop onto the Platforms Page, you’ll see the familiar blue Twitter bird with a not so familiar magnifying glass encircling it – this is the new Twitter Search platform connection.


After clicking the Connect Twitter Search button, a field will appear asking you to input a search term. This is where you can get as creative as you want with the tweets you choose to search for.


In this example, we chose to find all tweets with the words Breaking Bad in them. This is the default operator and will produce all tweets that contain both Breaking and Bad. To get more specific, inputting “Breaking Bad” will return tweets with that exact phrase meanwhile searching for Breaking OR Bad will find tweets that contain either “Breaking” or “Bad” or both.

Diving even deeper, if you want to search for a single word but it’s commonly paired with another one (such as root beer), you can type beer -root so you filter out any tweets that have the word “root” in it (or in our Breaking Bad example you would search Bad -Breaking to find tweets with only the word “bad” in it).

For the full list of search operators that you can use (including finding out the disposition of a tweet by using emoticons), check out the Twitter Developer page.

How Popular Is Your Hashtag?

After you’ve entered a search term that covers the parameters you want, all that data will be imported into the chart for you to review. You have the option of three datasets to choose from: Tweets, Retweets, and Tweet Reach. Tweets provide you the total number of tweets that match the term you searched for, Retweets are the total number of retweets your search term received, and Tweet Reach is the total number of people who potentially saw that search term.


Tweet Reach is an awesome way to see how many people saw your branded hashtag and who your most influential followers are. When you filter down the Tweet Reach dataset, you’ll see the Top 10 Twitter users who have tweeted out your hashtag with the first name on the list possessing the most followers and on down in descending order.

Tracking the Competition

To track your competition, let’s continue using our Breaking Bad example. The MTV Video Music Awards and Breaking Bad are playing in the same time slot next Sunday; to compare who has more dominance in the Twittersphere, you would simply input #BreakingBad and click connect and then go through the same process with the term #VMA.

This will bring up two different Twitter Search platforms in your chart, which you can then compare against each other (note: the number of search items you can connect is limited to two, but you can always disconnect and connect a new search term at any time).

By having both of these competing hashtags displayed on your chart, you can easily see which is hashtag getting tweeted more and, most importantly, how much exposure it received across Twitter.

This feature isn’t limited to popular TV programs either. For example, if you run a webstore that sells drink koozies (like our friends at Freaker) and there’s a competing koozie company on Twitter, you’ll have a good grasp on their Twitter influence by using Twitter Search and seeing how much they’re getting talked about.

Updated November 17, 2017.