It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses are vastly different – what works for one audience has the potential to get a less than warm reception when used for an entirely different audience.
But even though you shouldn’t expect the same approach to work on every single audience, you should still be thinking about simple ways to optimize your tweets to make them more retweetable. Fast Company’s article, Twitter 101: How to Get More Clicks, Retweets, and Reach, provides easy to understand tips on all the ways you can become a better tweeter. Like how just adding a photo will increase the likelihood your tweet will be retweeted by 35%. Below, we compressed and compiled all the Twitter best practices into a single guide for you to refer to whenever you need a jump-start in your engagement rate.