- 07/10/2013


Selling Smarter in the Summer

As soon as summer rolls around people gear up for the hot weather months in a wide range of ways. Some throw on their favorite flourescent bathing suit and live on the beach for three months; others refuse to leave the confines of their air-conditioned rooms, only venturing out when absolutely necessary.

And for those unfortunate folks who don’t have the cool respite of an air-conditioned room, well, they’re left roaming from movie theater to movie theater until fall comes around.

Behavior patterns aren’t the only things that change during the summer. Customer buying habits also shift – and not just for seasonal businesses – but for all types of businesses.

Check out our infographic to see how customers behave when summer hits, which day of the week is the hottest for sales, which is the coldest, and more.