The Dead Zones: When Not to Post on Social Media

Now that everyone knows the best times to post on social media–

and if you don’t, take a look at our infographic for a refresher–we started thinking about the flip side to the golden hours: the dead zones.

We researched what hours of the day your post will be seen by the fewest number of people and collected them all into this infographic. Beware.


To recap:

Twitter  8pm-8am with the worst days being Saturday and Sunday
Facebook  12am-8am with the worst days being Saturday and Sunday as well
LinkedIn 9am-5pm with Monday and Friday being the worst days
Tumblr   12am-12pm
Instagram  12am-8am
Pinterest  1am-7am and 5pm-7pm
Google+  6pm-8am

Obviously these times aren’t the be-all and end-all of when not to post on social media. A lot of it depends on what kind of business you are and the target audience you’re trying to reach. Timezones play an important role as well, that’s why we have an infographic in the works that will tell you, say if you’re based in New York, when you should be posting to reach Londoners at the optimal time as well as every other part of the world. Be on the look out for it next week. Until then, let us know in the comments what times you’ve found to be the absolute worst.

Sources:, Search Engine Watch, Social Media Today, Heidi Cohen

UPDATE: Our time zone infographic is a companion piece to this post – now you’ll know what time to post so that, say, people in London will be more likely see it.

Updated November 20, 2017.