These metrics will allow you to be able to see follower counts and post activity at a glance as well as keep track of any changes without logging into LinkedIn to see.
What metrics will you be able to find in the new LinkedIn Company Pages email digest?
First, you’ll be able to track metrics for multiple pages, much like with Facebook pages or other Twitter profiles. Second, you’ll be able to see combined increase across your audience and post activity in case you manage more than one company page. Here’s an example of the change in Total Audience for more than one page.
Here’s a breakdown of the metrics that we now track for LinkedIn Company Pages including the combined increase for all of these 4 metrics as we showed above.
- Audience: Followers – The number of LinkedIn accounts following you.
- Engagement: Post Comments – The total number of comments your posts have received. Post Likes – The total number of likes your posts received.
- Reach: Reach – The reach of your posts.
- Post Activity: Updates – The number of updates you made.
Regardless of if you’ve had activity change on these metrics, once you’ve connected your LinkedIn Company Pages, we’ll send you a digest to keep track of your numbers!