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- 10/21/2014


The Internet Is a Zoo: The Ideal Length of Everything Online

Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read?

Ok, that may just be me, but knowing exactly how many characters a Facebook post should be or what the ideal subject line length is should be endlessly fascinating (and useful) information to most people who are active on social media.

So, to make all this data digestible and easy to understand, we partnered with our awesome friends over at Buffer to produce an infographic that shows the optimal length of pretty much everything on the internet. To snag a PDF version of the infographic, download it here. Check it out below!


For a more in depth, well-researched look at Buffer’s findings, make your way over to the Buffer blog. Buffer is the best tool out there for social media management – seriously, check them out.

The Internet Is a Zoo: The Printable Companion Infographic

Love the information that’s in the above infographic but want it in a form that’s a little more printer-friendly? No worries, we’ve got you covered. The ideal length companion infographic was made to be printed and hung up on your fridge, taped on the wall next your desk at work, or put in a picture frame and placed on your bedside table (we won’t judge). To download the PDF, head on over here.