- 06/24/2015


Trending Tags and Trending Places: The New Face of Instagram

A new version of Instagram has been released that will undoubtedly change (and hopefully improve) the way we find and consume visual content. Instagram has been searching for the best way to expose its users to fresh content and interesting accounts by topic, place, and person. Not to mention, Instagram doesn’t want to be left behind in the race with other platforms like Twitter to be a daily source for your news updates. Welcome trending hashtags, trending places, and updated search functions to the Instagram family.

More than 70 million photos and videos are posted to Instagram every day from 300+ million users. Instagram announced on Wednesday the release of two very neat (and Twitter-like) features: trending hashtags and trending places/themes. These two features have been added to the Explore page (conveniently marked with magnifying glass icon) above the original explore section that showcased photos based on your Instagram activity.

I just took a look around the newly updated app, and to say the least, the changes are a welcome addition to this already massively popular service. “We’ve completely reimagined the Explore page to make discovery on Instagram immediate and effortless. The new Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe,” according to Instagram’s blog. The top of the search page features curated collections of photos in categories like Trending Places, New People, Extreme Athletes, NBA Rising Stars, and Towering Rocks. If you click on one of these categories, it takes you to a list of accounts, people, and places that fall under that category.

Instagram New Search Features

Users are now able to seamlessly view which hashtags are trending for the day (which can help boost your engagement) and how many new photos have been uploaded to Instagram using those hashtags. In addition, Instagram released a more robust search feature where you can search under different filters: People, Tags, Places, and Top. All of these new features are drawing users away from their small Instagram feeds and into the wide world of new users, and ultimately advertisers.