And on this day, Instagram has been anointed supreme ruler of the social media universe.
After analyzing data from 6,000 of our customers, we found that Instagram was the most effective social network based on the massive growth in their user base, how engaged their users are, and how activity on Instagram correlates with sales. Check out the infographic below for a quick overview of our findings.
Based on our research, using Instagram for your business is the best option to see real ROI, especially if you’re selling a visual product. Here are some of our other key findings.
- • SumAll customers located in the U.S. demonstrated 1.5 to 3.0% increases in revenue due to Instragram usage
- • U.K. SumAll users had increases of up to 3.6%
- • After analyzing data from Instagram, Twitter, Google+, and Facebook, Instagram came out on top as the clear winner
- • More is not necessarily better: Being too active on a single network can lead to diminishing returns so experiment as much as possible
Ultimately, it’s up to you to test which social media platform works best for your company. Just make sure you’re not leaving out video.
Updated November 17, 2017.