SXSW in 2015 catapulted social media live streaming to the top of every social media marketers mind with the launch of Houseparty (formerly Meerkat), and Periscope shortly after. The ultimate FOMO (fear of missing out) apps allow users to gain access to events as they are happening, gain behind the scenes access to brands, and interact with celebrities on the go.
The ability to be spontaneous and create content in real-time are what make these apps amazing, and give Twitter a whole new dimension. A webinar can be watched away from a computer, a concert can be watched through the eyes of the attendee, and you can host live interviews without the need for a camera crew, YouTube channel, or prior planning. But which app is better? What’s the difference? How can marketers avoid lawsuits when creating video content? We went ahead and did the homework for you.
What are they?
How can I avoid getting sued?
Although there are many benefits to these apps, there are also risks for filming events and people without their permission. Control the environment. Anyone who appears in the video must sign a release and be weary of backgrounds and copyrighted music being used.
Content that works well on the platforms:
Live events (beware of any legal issues)
Overall, most would argue that Periscope has a large advantage because of its integration with Twitter. However, we can’t completely ignore Houseparty and some of its unique functionality. Which app brands use will be based on the features that work best for them. At SumAll, we too are wondering what kinds of content and which app will work best for us. Have any insights you’ve learned? Let us know!
Updated November 22, 2017.