Nowadays, small businesses and social media go hand-in-hand. Marketing your business through various social platforms is the secret sauce to ensuring you get traffic, no matter how small you are. Continue reading “5 Social Media Metrics that are Important for Your Small Business”
So you’ve become a hashtag master, huh? That’s no easy feat. Really, I’m proud of ya. The last time I used a hashtag, I tried to use #tortieclub for my cat’s Instagram and I accidentally tagged #tortoiseclub instead. Now my cat’s Instagram following is half tortoiseshell cats, half tortoises. Continue reading “Best Free Hashtag Tools for Small Business”
Brick and mortar, retail, mom and pop. A rose by any other name just refers to the physical presence of a business, but no matter what you dub yourself, being local is something to be proud of. Of course, you probably already knew that. Continue reading “Local Businesses Need Product Photography Too”
Everyone and their mother seems to have the iPhone X. My mother doesn’t, but she does have the 8, which is still ten times better than my rapidly aging iPhone 7. My mom’s something of an amateur photographer pro: having a smartphone has allowed her to learn photography without all the BS of an actual camera, and has made photography accessible to a lot of other people, too. In a lot of ways, smartphone photography has completely revolutionized the photography industry. Continue reading “Product Photography DIY: No Budget Required”
I first became a consumer when I handed a $5 bill over to the guy in the Mister Softee truck in exchange for a cherry dip when I was in elementary school, and I’ve never looked back.
By hook or by crook, you’ve come into possession of some amazing photography of your product catalogue. I’m talking well-lit, stunningly crisp photos that put even your LinkedIn photo to shame. But besides the obvious (you know, putting those photos onto your website and making whatever those pictures are of purchasable), there are so many other ways to use those photos to put your business on the map and increase sales. So how exactly can you repurpose your product photographs?
Every so often, but unfortunately not uncommonly enough, I’ll see through my various social networks an independent designer/entrepreneur blasting a large corporation for stealing their designs. The products in question range anywhere from a simple patch to a whole t-shirt, but it’s almost always astoundingly clear that the larger corporation indeed ripped this person off.
I can’t even begin to imagine how awful it must feel when you, as a small business owner, have your hard work stolen. You already have to deal with the usual qualms of being small—a somewhat unpredictable source of income, working independently and often without help—and to have your hardest obstacle be something malicious and entirely out of your hands, well, sucks.
So what can you do?
I’ve got a little secret to ensure you always get customers in your shop. Like, no matter what. Yes, that’s right: whether you’re a brick and mortar, or a shop online, I can guarantee you results! And if I’m wrong, I’ll write you a check for $113,500,000,001—exactly a dollar more than Jeff Bezo’s net worth as of this blog post.
You really should get a shop cat. Or dog. I’m okay with a dog.
We have come a long way from Da Vinci’s and Picasso’s time. Today, art is commercialised. Images, gifs, videos, memes and banners are all measured by how much likes, engagement and conversions it can generate for your business.