I don’t know how or why hashtags came to be, but they’re here, and you really should be using them. You know what else you should be doing? You should actively be tracking those hashtags too. Continue reading “You Really Should Be Tracking Your Hashtags”
Word-of-mouth marketing is having a resurgence: Wikipedia tells me it dates back to the 1970s, but it’s singing a different tune in its arrival to the 21st century. With social networks available of every flavor, celebrity has become a niche and influencers can be found of every interest.
That’s why referrals are a powerful way to market your business. Matching the right incentive with the right people can boost your brand’s reach—in ways that may even shock you—and sets up a win-win for both you and your customers. Continue reading “Pssst, Have You Heard? You Should Do a Referral Campaign”
I’m a bit of an introvert.
That means I’d rather text than call, stay in than go out, and order wine delivered to my house without going to the liquor store. Sometimes, that behavior can transcend into my social media habits. Continue reading “Why You Should Engage with Your Customers on Social Media”
Sometimes, producing content for social media can be a huge pain in the tuches. Much like how writers suffer from writer’s block, content creation can come to a standstill when the creative juices stop flowing. Continue reading “When Is the Right Time to Start Recycling Your Content?”
What is it about numbers on social media that makes us feel good? Logging into your favorite platform to see all the likes, comments, and shares of your content—it’s like you’re doing something right! Continue reading “Is Engagement More Important than Followers?”
According to Bizness Apps, word-of-mouth recommendations are the most valuable form of marketing, and that makes sense! I can’t tell you how many times a friend told me about something they loved, and I subsequently bought it myself to love it just the same. Continue reading “Small Businesses and Micro-Influencers: Little Guys Coming Together to Do Big Things”
Flippin’ finally: it’s SPRING! And I don’t mean a random day in February when the mercury hits 75° and I leave the house in my Tevas. The weather is slowly but surely heating up, flowers are blooming, and your business is due for some spring cleaning. Continue reading “Spring Cleaning for Small Business Marketing”
It happens to the best of us: you’re on the up and up, your business soaring to new heights on social media, and then… radio silence. New followers are slowing down. Sales aren’t increasing. You’re asking yourself, am I doing something wrong? Continue reading “Small Business Social Media Plateaus: What to Do When You’ve Peaked”
Nowadays, small businesses and social media go hand-in-hand. Marketing your business through various social platforms is the secret sauce to ensuring you get traffic, no matter how small you are. Continue reading “5 Social Media Metrics that are Important for Your Small Business”