Word-of-mouth marketing is having a resurgence: Wikipedia tells me it dates back to the 1970s, but it’s singing a different tune in its arrival to the 21st century. With social networks available of every flavor, celebrity has become a niche and influencers can be found of every interest.
That’s why referrals are a powerful way to market your business. Matching the right incentive with the right people can boost your brand’s reach—in ways that may even shock you—and sets up a win-win for both you and your customers. Continue reading “Pssst, Have You Heard? You Should Do a Referral Campaign”