- 01/09/2014

Social

Social Media Tips That Are Actually Useful

I have these old pair of sneakers that I’ve worn now for about 5 years. The shoelaces are all gnarled and tattered, the soles are non-existent, I don’t remember what its original color was, and there are holes virtually everywhere; they probably wouldn’t be considered sneakers anymore – a more fitting description would be my foot getting a really lousy hug.

But I’ll be damned if they aren’t the most comfortable thing I’ve ever worn. They’ve contoured to the shape of my foot due to years of wear and terrible abuse, they have that perfect worn out look that’s actually authentic, and I never have to worry about what shoe I’m gonna wear in the morning.

So I guess what I’m getting at is old things are awesome. Enjoy our best social media posts and remember why you love them. (Note: I realize I compared this blog to an old sneaker.)

Post Smarter Right Meow

The purrfect part of social media is that it never takes a catnap. The furstrating thing is that it’s pawsitively purrplexing to gauge what time you should be posting to get people to flock to it like catnip.

Awesome cat puns aside, we scoured the internet looking for the best times to post to the most popular social media networks and collected all the information into this printable infographic. Enjoy. Meow.

Infographic on the best times to post to social media

To recap:

Twitter  1-3pm weekdays
Facebook  1-4pm and 2-5pm weekdays
Tumblr   7-10pm weekdays and 4pm on Fridays
Instagram  5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
Pinterest  2-4pm and 8-11pm weekdays with weekends being the best
Google+  9-11am weekdays

Everyone has their own idea of when prime posting time is, our favorite being the Burrito Principle. The folks at Stay Classy developed this theory based on the premise that you want to catch people on their downtime. So get their attention early in the morning between 7:30 and 10am during the commute, during a lunch feast of burritos between 12:30 and 2:30pm, or evening rush hour between 5:30 and 6:30pm.

Of course times vary depending on the type of business, who your audience is, and your own schedule so don’t think these times are set in stone. Let us know what times you found works for you in the comments below!

The Social Media Cheat Sheet

Making a new profile on a social media network is how you present yourself to the community (and can also lead to real revenue), so you want to spend your time focusing on things like your bio, developing a “voice” you want to use, and the actual content of your posts. You don’t want to spend three hours resizing your profile picture a hundred times because you can’t get the dimensions right and end up with an image that’s unrecognizable.

Your profile picture is the first thing people see – in those 3 seconds you have their attention they will decide if they want to stick around or move on to the next profile that catches their eye.

This cheat sheet guide contains the most up-to-date dimensions for all the most used social media sites: Facebook, Pinterest, Instagram, Twitter, YouTube, LinkedIn, and Google+. Just save this image to your computer and use it whenever you take the leap and join a new social networking site.

Infographic of the Correct Formatting for Social Media Profile Pictures

Updated November 17, 2017.


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