How To Keep Your Brand’s Identity
Type is a brand manifestation and yet remains one of the least understood components of branding. Designers know, however, that the right typeface has always been a core element of a brand’s identity; just like all other design components such as color, imagery and tonality, every letter is a reflection of a brand. Continue reading “Proxima Nova – The New Helvetica”
Silicon Alley is experiencing a regenesis.
Homegrown startups are flourishing, and many New York City technology companies have recently experienced well-deserved financial and creative success. Continue reading “Quantifying Impact for Good”
E-mail newsletters are often an afterthought for web sites. However, they can be a critical link in the relationship between you as a site owner and your customer.
At SumAll, we’ve realized e-mail is one of the most common ways users interact with us. It’s not just e-mail on the desktop – a considerable number of our customers access us via their mobile e-mail client. Only about half of our users use the big Webmail services (Gmail, Yahoo, and Hotmail/Outlook.com). The other half trails off into a long tail of e-mail clients, everything from AOL to Live.com. Continue reading “3 Steps to Make Your E-mail Design Responsive”
As a must for 2013, responsive design is on every developer’s list of web standards. For our February Hackathon, we decided to run a quick test on how we can implement responsiveness.
Good design means designing for a canvas, it means breaking free from constraints that we carry with us because we come from a different perspective. Continue reading “Responsive Design in Less Than a Day”