It’s all too easy to get lost in the wilderness of data that comes with having a social media marketing presence. Each platform generates its own unique set of data, and that data may not be comparable to that of another platform. Some datasets, like Facebook’s, seem almost exhaustive, while still offering only vague hints about what’s working and why. Others, like Twitter, are deceptively simple yet filled with nuances.
Which of these data points are relevant? When it comes to growing your social media presence and running effective social media marketing campaigns, what metrics really matter? And how can these metrics translate into the hard data that can be shown to have an impact on the company’s bottom line?
Let’s take a look at the 14 most important social media metrics. Continue reading “The 14 Most Important Social Media Metrics to Track”