This post was originally published on Mint.
Most business and website owners acknowledge the importance of collecting data about their site’s traffic, but when it comes to actually analyzing all those numbers, well, that’s a different story.
Korey Lee, CIO for data aggregator SumAll, says the biggest pain point these days for everyone from small businesses to multibillion dollar brands is understanding the impact and effectiveness of their social media campaigns. This includes how to measure social engagement using those analytics.
And tied to this is finding methods to aggregate the dozens if not hundreds of different Facebook, Twitter and Google Analytics accounts across several subsidiaries, site properties, or brands.
It’s no easy feat.
For traditional analysts, it can take days if not weeks to export, aggregate, collage and clean data on behalf of different brands. But a tool like SumAll can automatically import dozens of data platforms in minutes and then update these data streams in real time.
For instance, Lee says Starbucks uses SumAll across dozens of country-specific social media sites, and consequently can get a quick and easy view of their social presence and impact internationally rather than just country by country.
“Most importantly, perhaps, we realize that business owners are incredibly busy running their businesses,” he says. “Our vision is to help businesses of all sizes make better decisions from their data without having to spend hours poring over spreadsheets, writing queries or haggling engineers to get back at their data.”
We recently checked in with Korey to learn more about SumAll and get his advice on how to leverage analytics in order to increase a brand’s reach. Here’s what he had to say: Continue reading “How To Measure Social Engagement with Analytics: An Interview with Korey Lee”