SXSW in 2015 catapulted social media live streaming to the top of every social media marketers mind with the launch of Houseparty (formerly Meerkat), and Periscope shortly after. The ultimate FOMO (fear of missing out) apps allow users to gain access to events as they are happening, gain behind the scenes access to brands, and interact with celebrities on the go.
The ability to be spontaneous and create content in real-time are what make these apps amazing, and give Twitter a whole new dimension. A webinar can be watched away from a computer, a concert can be watched through the eyes of the attendee, and you can host live interviews without the need for a camera crew, YouTube channel, or prior planning. But which app is better? What’s the difference? How can marketers avoid lawsuits when creating video content? We went ahead and did the homework for you. Continue reading “Houseparty vs. Periscope: The Apps Most of Us Haven’t Figured Out Yet”