Don’t buy a marketing for dummies book.
Never mind why we’re reading marketing for dummies in the first place. We are, after all, professionals and our methods of research are beyond question. We take a holistic approach to mastering our craft here at SumAll and no potential source of knowledge is too shallow or pedestrian. Except ‘Marketing for Dummies’ as it turns out. It’s bad. Seriously though, don’t buy it. Continue reading “How NOT to Be a Really Bad, Not Good Marketer”