I’m sitting at my favorite bar in Brooklyn, ready to square up after finishing my single, responsibly enjoyed beverage, when the bartender slides an iPad in front of me with my bill. What a time to be alive! No hoverboards, no cures for cancer, no flying cars, but at least I can pay for my drink with an iPad. I slide my card, scribble an unreadable signature with my fat finger, and start to hand the iPad back when I stop. Continue reading “The Secret Sauce of Marketing Success: Audience Segmentation”
Update: You can now see the infographic in its entirety below.
In celebration of Social Media Day, we’re shipping our new, shareable, printable, hangable guide to all the major social networks: “The Foundation.”
No catch, no cost. The Foundation has the best times to post, ideal image size, ideal hashtags, post length, and more for Instagram, Facebook, Twitter, Pinterest, and LinkedIn. This data was sourced from almost half a million SumAll users and cross-referenced with other top social research.
When it comes to evaluating how effective your marketing efforts are, there’s no one single formula for figuring out what your return on investment should be.
Some companies are worried about how their tweets are creating actual revenue for the business, while others are more concerned with having a popular Twitter account that has a ton of followers and engagement but not a real attributable impact on their bottom line. With so much variation in how companies use social media to social media ROI is bound to look different for everybody, that’s why we made this handy infographic to help you get started. Continue reading “How to Calculate the ROI for Your Social Media Channels”
On April 21 Google will unveil yet another change to their search algorithm that will have far-reaching repercussions for every website that isn’t “mobile friendly.”
If your website isn’t optimized for mobile by April 21, you could lose up to one-third of your traffic depending on your audience. Check out our infographic below for more details on how these algorithm changes will impact your site, and what you can do to make sure your traffic doesn’t crater. Continue reading “How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic”
In Summer 2014, we began hunting for a new designer to fill a marketing designer position that just opened up. Seven days after the posting was up, we had almost 100 applications. By the time we took the posting down, we had close to 400. Sifting through 400 applications is about as fun as it sounds, but it did give me some unique perspective on the hiring process. For one, I was able to forgive the 30+ places that had gotten my resumé and never got back to me before I started at SumAll.
I realize being on the other side of the ball is a place many designers would love to be, so I thought I’d share some tips to allow you a competitive advantage. I’m not saying every job will be looking for what I did, but I am saying that you might find some of these tips useful in your hunt.
Here’s how I narrowed down the field. Continue reading “How to Apply for a Job in Graphic Design”
For tech companies that handle large volumes information (pretty much all of them), there are a number of technologies and programming languages that will do the trick.
In the simplest of terms a programming language is a set of instructions that communicates with computers make them do stuff. What this “stuff” is varies greatly depending on what you want to accomplish, that’s why there’s hundreds of programming languages out there to choose from.
Locking a bunch of engineers in a room and telling them to come up with the single best solution to store, protect, and serve that data back to customers probably isn’t the best way to go about choosing a company-wide language.
SumAll has avoided bloodshed by taking advantage of our open culture, and formalizing a process by which a language’s pitfalls and merits can be disputed and measured against another’s without the loss of any limbs or eyes in the processs.
We interviewed SumAll engineer and data scientist Michael Hwang who describes the advantages of doing a “Language Showdown” and why your startup should think about hosting one. Continue reading “Why More Startups Should Host “Language Showdowns””
We haven’t shamelessly advertised ourselves in awhile so without further adieu: Use SumAll. For bitcoin tracking. Do it.
I’ll get right to it. Bitcoin is incredibly volatile. Any little shift or doubtful appraisal could send squeamish investors screaming to their nearest exchange to dump half their coins. Funny how a poorly regulated currency based upon the principle that every actor in a system is completely untrustworthy doesn’t inspire confidence in a great number of people. Continue reading “Why You Should Really Use SumAll to Track Bitcoin”
Exchanges rising and falling, disputes over inventorship, wild accusations, rapid inflation and deflation, anger, confusion, and sadness. We’re talking about everyone’s favorite unicorn money: Bitcoin. Bitcoin’s six year road to the spotlight has been fraught with more turbulence than a flight through a hurricane in a Learjet, and since mid 2013 it’s only gotten more crazy.
SumAll has just added bitcoin exchanges, mining pools, and mining workers to our range of data platforms to allow our customers to keep tabs on the market and the progress of mining pools. For those who own or mine bitcoins, SumAll is now their one-stop-shop for keeping tabs on all things bitcoin, monitoring their mining efforts, and keeping a close watch over their investments.
For those who don’t own or mine bitcoins, chances are you have no idea what we’re talking about.
If you have an interest in bitcoins and don’t want to be that out-of-the-loop guy at the party who just keeps nodding his head in agreement and staring at your drink, we made this handy infographic to explain a few basic concepts to get you started. Soon you’ll be buying all your pizza–and rent–with bitcoins
Back in the roaring 90s, when rap and rock came together to lower our collective standards, when Shaq made his star turn as an acting juggernaut, and lots and lots of other really bad things happened (or amazing depending on the tint of your glasses), usability expert Jakob Nielsen published an oft-cited and oft-reviled study.
Entitled “Changes in Web Usability”, Nielsen’s study discouraged websites to place important content below a point that required “scrolling” to get to. According to the study, only 20% of online users EVER scrolled down a page, and far fewer would give content below the “fold” any attention at all. Continue reading “How Lazy Marketers Keep the “Fold” Alive”