A majority of people today are accessing social networks from their mobile devices, which has significantly helped increased the scale at which social media has grown in the past few years and will continue to do so in the future.
However, with many mobile trends to account for it can quickly become confusing as to what to pay attention to as a business actively using social media marketing to reach its customers.
As of January 2014, 58% of American adults had a smartphone, using it to spend more time on social media than they do on desktops and tablets. According to Statista, 68% of time spent on Facebook is from mobile, followed by 98% on Instagram, 93% on Pinterest, 90% on Twitter, 48% on Tumblr, and the list goes on. Continue reading “The Top 5 Concerns for Social Media Marketers Advertising on Mobile”