With much of the industry chatter these days focused around content marketing, it’s beginning to feel like SEO has fallen to the back burner. Perhaps the lines between SEO and content marketing strategies have become blurred because the success of each is largely dependent on the strength of the content you’re producing.
I’d argue that search engine optimization should remain priority for many businesses to get the most out of their content marketing strategies, because the battle for top positions amongst search engines is more competitive than ever and SEO strategies still impact our content’s success. After all, if you are going through the trouble of creating and implementing a content marketing strategy you’ll want to make sure that your audience finds your content and the search engines are one of the best ways to do so.
By prioritizing these SEO techniques, you can learn to better position your brand and content higher in search for the right terms your customer base is using as they search. Content is essentially the fuel that drives your search ranking and your website’s content strategy is probably one of the most important aspects to work on when looking to boost your SEO.
We’ve heard that SEO values content heavily, but it’s not just any content, it’s genuine high quality content that is published often. This can be a tall order, especially for smaller organizations or teams with limited budgets, but by focusing on better optimizing your content for search, you can stretch your content further and create a cost-effective strategy simultaneously.
We’ll walk through the top SEO must-haves including how thought provoking content affects your search rank, why social mentions and inbound links are your best friends, and how to address the technical concerns of your content. Let’s get started. Continue reading “Search Is Still a Priority: Top SEO Must-Haves for Your Content Marketing”