Things go in and out of fashion, one minute Roseanne is on the air and then she’s racist, and as the earth spins around the sun gradually changing its tilt, the seasons change too. And so does the demand for your business. Continue reading “It’s Summer! Why Not Hire a Seasonal Employee?”
There’s a popular phrase in the coffee shop industry that’s whispered between transactions and glances over into the seating area—“laptop hobo.” Continue reading “You Have Free Wifi—Is It Worth It?” →
Keeping your business up to snuff takes a lot of effort, but when you keep at it for a while, some of the more tedious and strenuous requirements become easier. Like inventory: there’s a lot of stress, hours, organization, and physical labor involved in ensuring your stock in check, but it’s obviously worth it for your business to succeed. Continue reading “Perfecting Your Inventory Strategy (It’s a Science!)” →
I don’t know how or why hashtags came to be, but they’re here, and you really should be using them. You know what else you should be doing? You should actively be tracking those hashtags too. Continue reading “You Really Should Be Tracking Your Hashtags” →
Word-of-mouth marketing is having a resurgence: Wikipedia tells me it dates back to the 1970s, but it’s singing a different tune in its arrival to the 21st century. With social networks available of every flavor, celebrity has become a niche and influencers can be found of every interest.
That’s why referrals are a powerful way to market your business. Matching the right incentive with the right people can boost your brand’s reach—in ways that may even shock you—and sets up a win-win for both you and your customers. Continue reading “Pssst, Have You Heard? You Should Do a Referral Campaign” →
I’m a bit of an introvert.
That means I’d rather text than call, stay in than go out, and order wine delivered to my house without going to the liquor store. Sometimes, that behavior can transcend into my social media habits. Continue reading “Why You Should Engage with Your Customers on Social Media” →
Sometimes, producing content for social media can be a huge pain in the tuches. Much like how writers suffer from writer’s block, content creation can come to a standstill when the creative juices stop flowing. Continue reading “When Is the Right Time to Start Recycling Your Content?” →
We already talked about why your small business should go to a trade show, but I have to apologize: while I laid out all the whys and shoulds, other than plugging our own appearance at the New York City Small Business Expo, I didn’t list any other trade shows. Ooops! That is not good blogging. Continue reading “Trade Shows to Attend” →
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