Why You Should Think Twice Before A/B Testing Your E-Mails

Chances are you’ve heard it’s a good idea to A/B test your e-mail marketing efforts. “Test your subject lines to see which gets a better open rate,” or so the advice goes.

The problem is, however, that A/B testing e-mails, as it exists in nearly all e-mail marketing platforms today, is deeply flawed, and leads to statistically inaccurate results.

During my research for my post, How Optimizely (Almost) Got Me Fired I came to some startling conclusions about A/B testing and I quickly realized that most e-mail marketing platforms (like MailChimp, AWeber, Marketo, Hubspot, Infusionsoft, and more) do A/B testing completely wrong. Read on …


Be a Human Not a Handle

Social Media has become a pervasive ingredient to business, and one that startups – for better or for worse – must utilize to network, brand, and develop their product. But social media marketing takes a lot of time, and the ROI can be elusive, slow, and frustrating process.

Those of us who push these social media channels are constantly teased with promising headlines. “The Twitter Trick You Aren’t Using, But Should Be!” and “The Answer to More Facebook Likes is Here!” – these bold claims grab us and momentarily fill our bleary eyes with hope. Will the big secret finally be revealed, allowing our numbers to soar? Read on …


“Feed Me!” How to Cater to Your Employees

Launching a startup is capital intensive, but many of you are hungry for the challenge. One of the first major obstacles in the game is successfully recruiting a sharp shooting, top-of-the-line team. After finding such diamonds in the rough, they will, of course, expect to be paid their worth. Don’t allow yourself to discover how proficient they really are at sharp shooting when you unveil the news about their salary limitations.

There aren’t any perks that can really replace the lack of a desired salary. The usual company gym memberships and complimentary subway passes only go so far in the brownie points department. There is, however, one money saving option that employees will love and that will save them a lot of money over the course of a year. Read on …


5 Somewhat Interesting Facts about Independence Day

Two hundred thirty-eight years ago tomorrow is the day in which our forefathers signed the Declaration of Independence, declaring ourselves a sovereign, self-governing country in the face of the British empire.

So to commemorate this momentous historical event, we will all stuff our collective faces with as many burgers and hot dogs as humanly possible. But don’t you want to know exactly how many pounds of beef, pork, and sausages are consumed? Read on …


How To Measure Social Engagement with Analytics: An Interview with Korey Lee

This post was originally published on Mint.

Most business and website owners acknowledge the importance of collecting data about their site’s traffic, but when it comes to actually analyzing all those numbers, well, that’s a different story.

Korey Lee, CIO for data aggregator SumAll, says the biggest pain point these days for everyone from small businesses to multibillion dollar brands is understanding the impact and effectiveness of their social media campaigns. This includes how to measure social engagement using those analytics.

And tied to this is finding methods to aggregate the dozens if not hundreds of different Facebook, Twitter and Google Analytics accounts across several subsidiaries, site properties, or brands.

It’s no easy feat.

For traditional analysts, it can take days if not weeks to export, aggregate, collage and clean data on behalf of different brands. But a tool like SumAll can automatically import dozens of data platforms in minutes and then update these data streams in real time.

For instance, Lee says Starbucks uses SumAll across dozens of country-specific social media sites, and consequently can get a quick and easy view of their social presence and impact internationally rather than just country by country.

“Most importantly, perhaps, we realize that business owners are incredibly busy running their businesses,” he says. “Our vision is to help businesses of all sizes make better decisions from their data without having to spend hours poring over spreadsheets, writing queries or haggling engineers to get back at their data.”

We recently checked in with Korey to learn more about SumAll and get his advice on how to leverage analytics in order to increase a brand’s reach. Here’s what he had to say: Read on …