Creating partnerships with influencers on social media can be a really beneficial way to reach your audience wherever they are most active in an organic way.
Tumblr is a thriving social network that’s often underutilized by businesses, which represents an opportunity to get ahead of the competition by building a following of the platform’s most active contributors to help your company achieve its goals.
According to Search Engine People, the average visit to Tumblr is 14 minutes, longer than Twitter or Facebook. Tumblr users tend to be more engaged when on the social network and less likely to get distracted by other content, which is probably due to the various type of content present on the platform from GIFs to long-form blog posts.
It’s important that your business creates content on Tumblr, encourages users to create content about their business and partners with influencers to create another type of content. This balance of who’s creating content about your business is the measure of a healthy content marketing strategy. Read on …