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3 minute read

Learning on the Go with the Latest Generations of Apps

Education has reached the mobile device, and in a big way. Learning on the go has begun to establish itself in a world where everyone is busy and no one has time to do anything.

“We believe smartphones bring education to people’s hands and pockets instead of requiring them to find a specific time and place to learn,” says Gina Gotthilf, head of communications for mobile language-learning app Duolingo. “Now, people who are too busy to dedicate long periods of time to take a class regularly, or who can’t afford it, can learn by dedicating short spurts of time when it is most convenient to them.”

According to Gotthilf, over 72 million users spend time learning languages on Duolingo through mobile devices—a number that represents 85% of the program’s traffic. Continue reading “Learning on the Go with the Latest Generations of Apps”

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5 minute read

Profit From Your Visuals: How to Generate Sales from Instagram

With 300 million monthly active users and over 70 million posts per day, it’s difficult to argue against the recent dominance of Instagram among other social networks. The soaring popularity of Instagram and other media sharing applications such as Snapchat and Vine is proof that visual content is in high demand and it is here to stay.

Instagram has entered the big leagues of social networking platforms, but when it comes to leveraging this large community for sales, some marketing strategies can fall short of their goals. Sometimes we forget to realize that each social networking platform has it’s own quirks and each require unique strategies to best align with your business objectives.

Instagram can definitely feel a bit quirky, but to start generating sales, you’ll need to understand the ins and outs, just as you would any other platform. The following tips can help you learn the latest Instagram sales strategies to begin profiting from your visuals. Continue reading “Profit From Your Visuals: How to Generate Sales from Instagram”

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1 minute read

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2 minute read

Effective And Inexpensive Marketing Ideas For New Businesses

If you’re a small business owner or startup founder, you probably don’t have the resources to hire an expensive PR firm, buy large advertisements in magazines, or develop elaborate social media infographics like your bigger competitors.

To compete at their level and grab their market share, you have to be strategic and focused in your marketing efforts. Here are some inexpensive yet creative marketing ideas you can begin to implement today. Continue reading “Effective And Inexpensive Marketing Ideas For New Businesses”

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5 minute read

Search Is Still a Priority: Top SEO Must-Haves for Your Content Marketing

With much of the industry chatter these days focused around content marketing, it’s beginning to feel like SEO has fallen to the back burner. Perhaps the lines between SEO and content marketing strategies have become blurred because the success of each is largely dependent on the strength of the content you’re producing.

I’d argue that search engine optimization should remain priority for many businesses to get the most out of their content marketing strategies, because the battle for top positions amongst search engines is more competitive than ever and SEO strategies still impact our content’s success. After all, if you are going through the trouble of creating and implementing a content marketing strategy you’ll want to make sure that your audience finds your content and the search engines are one of the best ways to do so.

By prioritizing these SEO techniques, you can learn to better position your brand and content higher in search for the right terms your customer base is using as they search. Content is essentially the fuel that drives your search ranking and your website’s content strategy is probably one of the most important aspects to work on when looking to boost your SEO.

We’ve heard that SEO values content heavily, but it’s not just any content, it’s genuine high quality content that is published often. This can be a tall order, especially for smaller organizations or teams with limited budgets, but by focusing on better optimizing your content for search, you can stretch your content further and create a cost-effective strategy simultaneously.

We’ll walk through the top SEO must-haves including how thought provoking content affects your search rank, why social mentions and inbound links are your best friends, and how to address the technical concerns of your content. Let’s get started. Continue reading “Search Is Still a Priority: Top SEO Must-Haves for Your Content Marketing”