The Top 5 Concerns for Social Media Marketers Advertising on Mobile

A majority of people today are accessing social networks from their mobile devices, which has significantly helped increased the scale at which social media has grown in the past few years and will continue to do so in the future.

However, with many mobile trends to account for it can quickly become confusing as to what to pay attention to as a business actively using social media marketing to reach its customers.

As of January 2014, 58% of American adults had a smartphone, using it to spend more time on social media than they do on desktops and tablets. According to Statista, 68% of time spent on Facebook is from mobile, followed by 98% on Instagram, 93% on Pinterest, 90% on Twitter, 48% on Tumblr, and the list goes on. Read on …

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The Internet Is a Zoo: The Ideal Length of Everything Online

Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read?

Ok, that may just be me, but knowing exactly how many characters a Facebook post should be or what the ideal subject line length is should be endlessly fascinating (and useful) information to most people who are active on social media.

So, to make all this data digestible and easy to understand, we partnered with our awesome friends over at Buffer to produce an infographic that shows the optimal length of pretty much everything on the internet. To snag a PDF version of the infographic, download it here. Check it out below!

Read on …


The 15 Best Free Social Media Dashboards and Tools

If social media marketing is all about creating powerful, cost-effective method for connecting your brand or company with your customers, why are so many social media analytics platforms and tools so expensive? The price tags for some professional-level social media dashboard systems alone can add hundreds of dollars a month to even the most humble marketing campaigns. What gives?

The reality is that most individuals, small businesses and mid-size brands don’t need the high-powered, enterprise-level tools the big guys use. In fact, many of the best tools and platforms are available for free.

Take a look at the 15 best free social media dashboards and tools that can be used for free, and you just might become top banana in social media marketing. Read on …


Meet SumAll: Michael Ho, Back-End Engineer

At SumAll, we realize that you might be like “who the heck are the people making this thing, robots?” You might also want to know what we do when we’re not in our SoHo office plugging away to make SumAll the best it can be.

We hear you! In an effort to show you who we really are, we’ve created “Meet SumAll” an ongoing series that will introduce you to members of our team, one-by-one. We introduced you to Mahssa about a week ago, and this week, we’d like you to meet Michael.

Read on …


The Big Difference Between Being a Web Developer in a Technical vs. Creative Field

Orlando Caraballo is a senior full stack developer at Jingle Punks, a creative agency for licensed music based in NYC. While the only thing I’ve ever full stacked was breakfast at Denny’s (with a coupon, I might add), Orlando has built digital products from the front to backend. Formerly at Mansueto Ventures and other prominently tech and publishing outfits, Caraballo is once more tweaking the tunes of code one string at a time. Here, he describes the differences between working at a creative outfit (like Jingle Punks) versus a more data-driven startup (like SumAll). Read on …