Like most consumers, I’m always on the lookout for the best deals on the Internet. I feel guilty buying socks unless I know for sure they’re the fairest price! Sellers on the Internet know that their customers prefer bargains, but it’s hard to always give it to them when they need to turn a profit. So what about wholesale? Is it possible for a seller to offer their goods at that price and still make money? Is it possible for everyone involved in a sell to win?
If you’re like me, your strongest skill is writing; if you’re really like me, that’s where your creative talent ends. And when it comes to blog writing, sometimes the logistical stuff outside the content of a post itself can be overwhelming. Take me, again! I’ll write a post and then I’m at a total loss when it comes to adding graphics, and it always takes me a few tries to get the formatting right… but hey! If you’re reading this now, I obviously figured it out, and you can too.
When it comes to blog layout and all the other visual content that surrounds your blog, it might make seem like a dauntingly impossible task to make your visuals as good as your writing itself, but never fear! There are many tricks and shortcuts to make your blog look like it was uniquely designed by a professional.
Meet SEO, your new best friend. The “It” Girl of the Internet, she’s everywhere: Google, Yahoo, Bing, even Ask… SEO, or search engine optimization, is the one you need to know… and the very thing to get your small business blog going places!
All weird personification of Internet terms aside, SEO truly is a marvel. In simplest terms, SEO is the process of changing websites or webpages visibility in search engine results based on specific terms or even just words found on that website or webpage. It works for everything: online stores, blogs, your personal profiles on various social media. Ever tried to Google yourself? It isn’t surprising that when you do that, the top results are always for social media: that’s because your name, as you post, like, and comment, is an effective SEO term!
So now that you’ve got one SEO experience under your belt, how can you effectively apply it your own small business blog? By boosting your blog to the front page of all search engine results, your new pal SEO won’t let you down, and you’ll be impressed just by how easy it is.
Your site is up, your product is ready to go, and here you sit, like a shopkeeper behind a counter, at your computer awaiting your first customer. Congratulations! The hard part is over… or is it?
Whether you’ve been in the game for a while now, or this is your first few steps into the small business world, you might have already considered advertising for your store. And it might scare you! You’ve put all this time and money into the infrastructure of your store, and now you’ve got to spend more time and money?
How often do you check your email? I know I don’t enough, which is why I always miss the best Domino’s coupons—and then all the great Groupon deals, sales at ColourPop, and emails from my grandmother telling me to call her.
Everyone has a certain kind of personal relationship with email, and this extends to the way they check the email lists they willingly (or unwillingly) subscribed to. Email blasts can be so ignored that their email server starts sending them straight to the spam folder. Speaking personally again, it feels only like a rare occurrence that an email can apply to them. And if it isn’t guaranteed that the email is going to be read by the consumer, it begs the question: is email marketing dead?
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