Why Instagram Is Better than Vine for Video Marketing

Think your business can get by without using Instagram as a marketing channel? Think again.

According to TechCrunch, Instagram is the fastest growing social network. With over 200 million users, half of whom joined over the last year or so, it’s too big not to join.

Instagram is hugely popular because of its photo sharing and filtering capabilities and soon might beat Vine at its own game: micro videos. Considering that 92 percent of mobile video viewers share videos with others – an audience that will likely double by 2016 to 1.5 billion – and that the average American attention span in 2013 was around 8 seconds long, you should be spending a whole lot more time on mobile, micro video platforms. But which one? Read on …


Put Website Conversions Back on the Menu

Most online businesses are like a restaurant whose success is judged by how much chicken is sold. That same restaurant offers steak, sushi, burgers, and duck. Yet, they’re surprised when the percentage of people that order chicken is low. Want them to order chicken? Only serve chicken! Take everything else off the menu.

During the course of my work doing conversion optimization and growth hacking I’m often asked, “What are some little quick and easy things I can do to my website to increase conversion?” This is not altogether that different than a restauranteur asking me how to better move those entrees with the best margins, or simply, “what are some easy things I can do to sell more chicken?” Read on …


What a Tingly Sensation Can Teach You About Going Viral on YouTube

YouTube is the new portal to the unknown universe, man’s third eye, and a stand-in for Netflix when the subscription becomes a little too pricey for the pocketbook. The most amazing aspect of YouTube is its ability to broadcast new concepts to the world and having them spread like wildfire as a result.

Take, for instance, a concept born out of soft touches, old-school Yahoo! groups, and Reddit junkies digging around the dark recesses of the Internet for something more substantial than a second-generation cat meme. Autonomous Sensory Meridian Response (ASMR) videos provoke, upon viewing, a series of psychological triggers that produce a spine-chilling effect throughout the body of the viewer. This tingly sensation is achieved through slow, enunciated whispered speech patterns and role-playing exercises that include measured, binary sonic patterns of actors tapping on glasses, tearing paper, and other slightly creepy nuances of sound. Read on …


How Your E-Commerce Store Can Outpace Amazon

Amazon is an e-commerce behemoth. The company is a valuable partner to many organizations, while also one of the fiercest competitors to many businesses due to its outright domination across many industries.

According to Statista, Amazon’s online retail sales amounted to $67.9 billion, more than the next 9 largest e-retailers combined. Depending on your industry, it can be overwhelming to build your business and effectively compete with Amazon.

Turning your e-commerce store visitors into customers is difficult enough, let alone competing with the assortment of products offered by Amazon at affordable pricing with a variety of delivery options.

However, there is definitely hope to tap into and build a successful business that you’re proud of and in the industry you’re passionate about. It just takes a strong, strategic approach to your company’s ongoing growth to ensure it succeeds for the future against Amazon.

Follow these steps to help differentiate your company from Amazon product assortment in your industry. Read on …


How We Use Pinterest to Build Our Brand

There are lots of ways to use Pinterest and by no means are we the ideal business for a long form case study. For starters, we don’t sell a physical product, we aren’t a fashion brand, we don’t share recipes on our blog, the list goes on. However, we do create a ton of super informative (and funny!) blog content. Along with compelling visuals and helpful infographics we’ve got a pretty good non-food-recipe that gives us Jackie Joyner-Kersee-like legs on Pinterest making it a viable social media for SumAll.

With regards to the SumAll Blog, Pinterest has two major upsides (and no downsides) for us: it helps drive traffic to our site and blog, and also helps us to further our mission of thought leadership in the field of data and social media. While we’re always looking to leverage Pinterest even more, here are a couple ways we currently use the platform. Read on …