The Marketer’s Guide to the Benefits of Vimeo Over YouTube

Online video has very quickly become one of the most engaging and ubiquitous forms of content marketing. ComScore reports that in 2013 more than half of all Americans watched a combined 52 billion online videos.

According to that same report one platform netted more hours of viewing than all others combined. It’s fairly obvious to anyone who has spent even a little bit of time online that the name of that platform is YouTube.

It’s very hard to argue against YouTube’s dominance in terms of volume, audience, and reach. Yet, when it comes to creating online video for your business, there might be a better choice.

Vimeo was started around roughly the same time as YouTube, but in the decade since its launch it has gone in a much different direction than its much larger cousin. Although Vimeo might not be as large or as ubiquitous as YouTube, many of the differences between the two make Vimeo the better choice for marketers in certain respects. Read on …


How to Apply for a Job in Graphic Design

In Summer 2014, we began hunting for a new designer to fill a marketing designer position that just opened up. Seven days after the posting was up, we had almost 100 applications. By the time we took the posting down, we had close to 400. Sifting through 400 applications is about as fun as it sounds, but it did give me some unique perspective on the hiring process. For one, I was able to forgive the 30+ places that had gotten my resumé and never got back to me before I started at SumAll.

I realize being on the other side of the ball is a place many designers would love to be, so I thought I’d share some tips to allow you a competitive advantage. I’m not saying every job will be looking for what I did, but I am saying that you might find some of these tips useful in your hunt.

Here’s how I narrowed down the field. Read on …


The Top 5 Concerns for Social Media Marketers Advertising on Mobile

A majority of people today are accessing social networks from their mobile devices, which has significantly helped increased the scale at which social media has grown in the past few years and will continue to do so in the future.

However, with many mobile trends to account for it can quickly become confusing as to what to pay attention to as a business actively using social media marketing to reach its customers.

As of January 2014, 58% of American adults had a smartphone, using it to spend more time on social media than they do on desktops and tablets. According to Statista, 68% of time spent on Facebook is from mobile, followed by 98% on Instagram, 93% on Pinterest, 90% on Twitter, 48% on Tumblr, and the list goes on. Read on …

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The Internet Is a Zoo: The Ideal Length of Everything Online

Have you ever woken up in cold sweat in the middle of the night wondering exactly how many characters long a tweet should be to get the most engagement, or how many words long a blog post should be so that it actually gets read?

Ok, that may just be me, but knowing exactly how many characters a Facebook post should be or what the ideal subject line length is should be endlessly fascinating (and useful) information to most people who are active on social media.

So, to make all this data digestible and easy to understand, we partnered with our awesome friends over at Buffer to produce an infographic that shows the optimal length of pretty much everything on the internet. To snag a PDF version of the infographic, download it here. Check it out below!

Read on …