Why Should You Use Twitter: Confessions of a Dedicated Tweeter

As the community manager here at SumAll I use social media – a lot. Managing our accounts on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Quora, GrowthHackers…well, you get the idea, takes up the largest chunk of my day-to-day work. While I could always spend more time on these platforms, I pride myself on knowing how to work and post efficiently on each of them.

In the spirit of transparency, I’m going to go through how I use Twitter on a day-to-day basis. By no means is this meant to be an end-all be-all about how you should use Twitter, but hopefully you’ll find a thing or two to inform your Twitter experience. Read on …


How to Master Instagram in 8 Simple Steps

Your social media platforms are set up – you are tweeting up a storm, sharing posts on Facebook, and you’ve even made some promo videos on YouTube and Vimeo. Business is doing well, but you’re waiting for that magical moment — when an extra boost of online followers will bring more attention to your company.

Instagram has been touted as the “Facebook for teens.” But it does far more than serve as a hub for cute kitten photos. With 200 million active users, Instagram is a great way to spread word about your business. It’s become so popular that there are about 60 million photo uploads daily, with an average of 1.6 billion likes. In fact, 70 percent of users check Instagram on their phones at least once a day, and about half of them check it multiple times a day. Read on …


Join Us at the 2014 NewCo Festival!

SumAll is proud to be partnering with the 2014 NewCo Festivals in New York City!

For some background, NewCo is the “inside out” conference model where attendees get an opportunity to get an inside look to some of the most innovative companies in existence. These companies open their doors and invite the community to their offices for a one-hour informational session. Once inside, participants have a wide range of experiences – from behind-the-scene tours of cutting-edge work environments to founders candidly sharing insights into their own entrepreneurial journey. Read on …


Cutting Through the Noise: 10 Tips to Refine Your Social Listening Strategy

In many ways, the social media experience is much like being in crowded train station at the end of a workday. There are countless people having revealing discussions, following trends, and sharing opinions that will shape the perceptions of entire industries. Because of the inherent chaos, however, cutting through that noise is practically impossible. If you’re a business that relies on social media data to plan new products, create cost-effective marketing or keep ahead of user trends, it’s all too easy to find “social listening” a deafening process.

But it doesn’t have to be.

In the right hands, social listening can provide you with new insights into your existing social media analytics. An effective social listening dashboard should be able to tell you, at a glance, exactly what people are saying. This isn’t just a matter of Twitter mentions and keyword results, it’s about providing a greater context so that your company can make intelligent, informed decisions based on real conversations across the social media landscape. Read on …


How Color Coding Can Streamline Your Work Environment

Companies in general are often mired in red tape, whether it be a result of the unintentional trappings of a gang of n00bs exploring a new business concept, or from a decades-old organization with so much unsorted legacy data that Enron-like paper trails consume the office space. The aforementioned red tape situation does not even begin to delve into the struggles of a lack of a streamlined day-to-day workflow system across different teams and departments.

Wrangling adult employees to participate in a coherent work strategy may actually be as simple as organizing a motley crew of single-digit aged kids in a cafeteria. Back in my day at the ripe old age of five, I was placed on a color-coded system at work. My “team” in the class was assigned a color to represent all of our daily tasks. Team Green had cubbies labeled with green dots, a green strip of tape on the floor that marked the beginning of our queue, and green mats for our daily naps. Read on …