Online video has very quickly become one of the most engaging and ubiquitous forms of content marketing. ComScore reports that in 2013 more than half of all Americans watched a combined 52 billion online videos.
According to that same report one platform netted more hours of viewing than all others combined. It’s fairly obvious to anyone who has spent even a little bit of time online that the name of that platform is YouTube.
It’s very hard to argue against YouTube’s dominance in terms of volume, audience, and reach. Yet, when it comes to creating online video for your business, there might be a better choice.
Vimeo was started around roughly the same time as YouTube, but in the decade since its launch it has gone in a much different direction than its much larger cousin. Although Vimeo might not be as large or as ubiquitous as YouTube, many of the differences between the two make Vimeo the better choice for marketers in certain respects. Read on …