The Buyer’s and Seller’s Rulebook for Back to School [Infographic]

With the summer coming to a close, the sound of children playing is being quickly replaced by the stampede of parents and children going from department store to department store buying school supplies.

With that in mind, we looked at data from thousands of stores to find out when to get the best deals for back-to-school shopping and when you can expect to sell the most products. So when Timmy complains about not wanting to go to school, you can cheer him up by telling him about the great deals you got on his notebooks and pencils.

Check out the infographic below to find out the best week for discounts, what day of the week has the highest sales, and more.

Read on …


What Taco Bell Can Teach You About Being a Better Social Media Marketer

Most companies feel the urge to be active across every major social network, it’s an anxiety perpetuated by other businesses, the media and users themselves. Yes, it is important to have a presence on the social networks where your target audience is present and most active, but that’s very different than being everywhere across the social media ecosystem.

The biggest mistake businesses make is failing to realize each platform has its own audience, features, and user preferences, but unfortunately businesses often broadcast the same message across all their channels in effort to be active everywhere and seem like they are ahead of the curve.

It doesn’t do your business any good to share the same link, text, and image on Pinterest, Tumblr, Facebook, and Instagram. There’s nothing wrong with recycling content, but there is a problem with being lazy and not customizing your content to the user’s experience and expectations on a social network. Read on …


One Secret to E-Mail Marketing that Will Produce Results for You

First, the bad news: Almost two thirds (62 percent) of people who subscribe to an e-mail newsletter aren’t engaged with the content.

Why aren’t people responding to the e-mail messages they receive? Usually, the content fails to address their concerns and problems. If you want e-mail to produce results for your business, then you need to use it a little smarter. You need content that addresses your reader’s unique situation and helps move them toward achieving their ultimate result. Read on …


How to Make Your Blog More Twitter Friendly

There are many elements that go into a blog post to make it more prone to widespread distribution like optimizing all your content for easier sharing on Twitter.

Most businesses today understand the value of marketing on Twitter and sharing their various forms of content on the social network, but most don’t have any idea of how to develop blog posts with Twitter in mind from the very beginning of the content creation process.

There are two approaches to making your blog more Twitter friendly from the beginning. The first is catering the subjects you’re covering in a blog post to what will fare better on Twitter, while the second is fine tuning the elements of your individual blog posts and your overall blog to be more easily shared on Twitter.

Let’s dive into the second approach and focus on how to make your blog more Twitter friendly by focusing on adding specific elements in each blog post and setting up your overall blog for ongoing success on Twitter. Read on …


Join Us Again! SumAll Salon: Customer Happiness Edition

On Thursday, September 18th from 6-8PM we’ll be hosting another very special SumAll Salon event here in New York City. This time it’s all about  customer happiness and will take place at WeWork, Fulton Center.

It’s free to attend, but space is limited, so RSVP now.

Join fellow small businesses for a casual gathering where we’ll share insights about how to effectively leverage customer service to get the most out of your business. Learn from your peers as well as from SumAll’s customer experience experts to find out the best tips to answer tickets, increase customer happiness, and get the most out of your customer service tools. For small businesses by small businesses presented by SumAll. If you were at our last Salon event, you’ll remember the casual, round-table format, and we’ll be replicating that once again, but instead of talking about social media, this time it’s all about customer experience secrets.
Read on …