5 minute read

Search Is Still a Priority: Top SEO Must-Haves for Your Content Marketing

With much of the industry chatter these days focused around content marketing, it’s beginning to feel like SEO has fallen to the back burner. Perhaps the lines between SEO and content marketing strategies have become blurred because the success of each is largely dependent on the strength of the content you’re producing.

I’d argue that search engine optimization should remain priority for many businesses to get the most out of their content marketing strategies, because the battle for top positions amongst search engines is more competitive than ever and SEO strategies still impact our content’s success. After all, if you are going through the trouble of creating and implementing a content marketing strategy you’ll want to make sure that your audience finds your content and the search engines are one of the best ways to do so.

By prioritizing these SEO techniques, you can learn to better position your brand and content higher in search for the right terms your customer base is using as they search. Content is essentially the fuel that drives your search ranking and your website’s content strategy is probably one of the most important aspects to work on when looking to boost your SEO.

We’ve heard that SEO values content heavily, but it’s not just any content, it’s genuine high quality content that is published often. This can be a tall order, especially for smaller organizations or teams with limited budgets, but by focusing on better optimizing your content for search, you can stretch your content further and create a cost-effective strategy simultaneously.

We’ll walk through the top SEO must-haves including how thought provoking content affects your search rank, why social mentions and inbound links are your best friends, and how to address the technical concerns of your content. Let’s get started. Continue reading “Search Is Still a Priority: Top SEO Must-Haves for Your Content Marketing”


4 minute read

3 Memorable Branded Marketing Campaigns to Learn From

Crafting a successful branded marketing campaign is key for any company interested in attracting more collaborators and clients. Below are three renown campaigns that got it right — from soft drinks, to disease awareness, to smartphones.

When it comes to creating a loyal following of dedicated consumers, there are no silver bullets. For every company that has found a successful path, there are many more who failed. To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it. Then, apply that knowledge to your own business.

Branded content campaigns are one way many companies find success in today’s connected, social world. Rather than rely on selling an advertising message, branded marketing looks to reach the target audience on an even level, and engages them with content that encourages, entertains, helps, or in some way relates directly to them. Finding that balance between selfless content and brand messaging can be tricky, but here are three recent campaigns from companies that played all the right cards — and are now reaping the rewards. Continue reading “3 Memorable Branded Marketing Campaigns to Learn From”


2 minute read

Streamline Your Social Media Reporting: A Case Study with Social Sesame

Social Sesame is a social media marketing agency located in Calgary (Alberta) Canada. Social Sesame helps small to medium-sized businesses across a variety of industries with their social media strategy, ideation, and community management (scheduling, posting, and community building).

In addition, they offer a range of courses from “LinkedIn how-to” to general social media tips. The goal of Social Sesame is to help businesses optimize their social media strategy to fill business goals and objectives. Continue reading “Streamline Your Social Media Reporting: A Case Study with Social Sesame”


5 minute read

Four Considerations to Keep in Mind When Budgeting for Content Marketing

When it’s time to create a content marketing budget, it can be difficult to determine where you should best spend your money and where you shouldn’t. With thousands of tools and so-called expert opinions about content marketing, the variables and considerations can appear to be endless. Unfortunately, with all these options, you may lose sight of what is really important, finding a budget-friendly solution that works best for your organization.

When you begin to develop your content marketing budget, (or any budget for that matter) it is important to distinguish exactly what you’re looking to accomplish. You should organize your budgeting after clearly defining your goals through a written content strategy to ensure that your money is best spent on reaching  your objectives.

Remember that the purpose of budgeting is to create a means to forecast your expenditures, track your business performance and to become a tool for better decision making in the future. Let’s dive into four considerations that to keep in mind when budgeting for content marketing. Continue reading “Four Considerations to Keep in Mind When Budgeting for Content Marketing”


1 minute read

How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic

On April 21 Google will unveil yet another change to their search algorithm that will have far-reaching repercussions for every website that isn’t “mobile friendly.”

If your website isn’t optimized for mobile by April 21, you could lose up to one-third of your traffic depending on your audience. Check out our infographic below for more details on how these algorithm changes will impact your site, and what you can do to make sure your traffic doesn’t crater. Continue reading “How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic”