4 minute read

Why Orange Is the New Black Succeeds on Social

Three days in and Orange is the New Black has already broken the internet. The prison comedy and its cast of hilarious inmates released its third season early on Friday via social media and the commentary is already rolling in.

Currently, the OITNB community has over 4 million likes on Facebook, 1.4 million fans on Instagram, and 829K followers on Twitter. Regardless of whether you love it or hate it, no press release or formal announcement was necessary to get millions of people talking and spreading the word about the availability of the show on Netflix. And it’s not hard to understand why – according to SumAll, there have been close to 600,000 tweets, 1.18 billion retweets, and 1.84 tweet reach that feature the hashtag “OITNB.” That’s a whole lot of word of mouth.  Little stunts like this are what makes Orange is the New Black (OITNB) such a social media superstar. Here are a few more ways OITNB is killing it on social media. Continue reading “Why Orange Is the New Black Succeeds on Social”


3 minute read

What the NBA Finals Taught Us About Data and Teamwork

Let me be clear, I am not a huge sports fan. However, we only have one TV in my apartment so I have been forced to watch more than a few basketball games (post-game press conferences, episodes of Around the Horn, SportsCenter and anything else on ESPN) this season.

While watching, I have noticed that many of the lessons athletes learn playing organized sports can also be applied to entrepreneurship. From watching film to the endless amounts of statistics that are provided, athletes constantly use data to inform their decisions and improve their game. Basketball is still a team sport and the chemistry of a team is the difference between a championship and a losing season. Continue reading “What the NBA Finals Taught Us About Data and Teamwork”


2 minute read

The 2 Enlightening Twitter Metrics We Often Ignore

Week after week, we read the latest social media news and best practices articles hoping to make sense of the numbers on the screen. Social media measurement is important to us as social media managers and small business owners – both for job security and plain old sanity. We need to be able to prove to our bosses, coworkers and even ourselves that all the time we invest posting is actually worth the effort and battery power. (We all know the struggle of being tethered to an outlet for the sake of live tweets.)

So here is some light at the end of the tunnel, the quick guide on how to analyze your Twitter stats and convert some of those numbers into impactful action. Continue reading “The 2 Enlightening Twitter Metrics We Often Ignore”


2 minute read

5 Unconventional Ways We Bolster Productivity at SumAll

By now we’ve all heard about the perks that come with working at a startup.

From the free snacks and drinks to discounted gym memberships, most startups offer a slew of benefits that not only attract the top talent on the market, but make the workplace an exciting and productive environment to be in. Here are five ways we boost productivity and morale at SumAll. Continue reading “5 Unconventional Ways We Bolster Productivity at SumAll”


3 minute read

Get That Cool Job: Social Media Manager

Are you always wondering how people get those really cool jobs? Like a social media manager who gets paid to play on social media all day? With billions of people on Facebook, Twitter, and Instagram daily, we should all be getting rich, right?

But there’s a long list of specific skills needed to successfully manage a social media account. Savvy companies know that in order for an account to be beneficial to their business and brand, they have to hire a professional to get the results they want and save money and time in the long run. Continue reading “Get That Cool Job: Social Media Manager”