2 minute read

3 Quick Hacks for When You Have No Clue What to Write

We’ve all been there before. That awful, no good moment when you’ve got absolutely no clue what to write about and no amount of coffee, Diet Coke, energy drink, or wine (no judging here!) has given you the inspiration you need. Basically, you’re in a class A funk. Unfortunately, I’m not a muse and don’t have the cosmic powers to tell you exactly what you should be writing.  What I can do, is share some tips that I use when I find myself in this situation.

Continue reading “3 Quick Hacks for When You Have No Clue What to Write”

5 minute read

Visual Marketing On Social Media: A Beginner’s Guide (Part 2)

As we promised, we’re back with the following 7 checkpoints! These following points represent some key concepts and strategies that will help you leverage the power of visuals on social media. If you didn’t get a chance to take a look at the first three points, you can find them here. If you just want to dive into this article, here’s a short recap.

  1. Every social media platform has a different anatomy, with a different interface and a different audience.
  2. Every piece of content we put out there as marketers should have a clear purpose, otherwise we have no way to measure its success.
  3. Follow the right colors, fonts, and design principles of your brand, so that people know with whom to associate visuals when they see them.  

Now that that’s out of the way, let’s get down to business! Continue reading “Visual Marketing On Social Media: A Beginner’s Guide (Part 2)”

3 minute read

3 Tips For Making Your Audience Feel At Home In Your Photos

By now, most of us know that photos are key components of social media posts. Good photography can add vividness to your brand, strengthen your voice, and make your posts more memorable. Effective photos can also help catch viewers’ attention, form relationships with viewers, and establish recognition for your brand.

The key is making your photos visually connect with your audience. You can do this by making your viewers feel like they are present in the photo. As human beings, we prefer on-site experiences. We tend to trust our first-hand perceptions and feel more confident when we are able to feel and see things by ourselves. Therefore, photographs that provide us similar experiences are more likely to catch our attention and increase our satisfaction of viewing.

So how do you accomplish the task of making your audience feel “at home” in the picture? Below are three tips that I’ve found that can make your job a bit easier. Continue reading “3 Tips For Making Your Audience Feel At Home In Your Photos”

5 minute read

Visual Marketing On Social Media: A Beginner’s Guide

Visual marketing isn’t just about how to create visuals or how to promote them. It’s the core of all the visual content you put out there on behalf of the brand you want to promote. It’s also something that, sadly, not enough marketers understand. For me, visual marketing is all the visual content we see on the internet that has a purpose.

Of course, a visual, let’s say, a photo, that is uploaded from a specific person clearly has a different purpose than a visual that is uploaded on behalf of a brand. The former may want to connect with a few friends or share a special moment with his family. But a photo uploaded from a brand has a business purpose and approach. The marketer behind the brand is uploading the visual to get something from their brand’s community. Continue reading “Visual Marketing On Social Media: A Beginner’s Guide”

2 minute read

The Road Back to Free

Small businesses can change the world with nothing more than a great strength of will and a large and untamable imagination. Sadly, we live in an age where huge, monolithic companies dominate markets, and small businesses struggle to survive. Those of us at SumAll knew there had to be something we could do to help. This is our story. Continue reading “The Road Back to Free”