Don’t Be a Buzzkill: What to Avoid When Crafting a Tagline

Of all the items featured prominently on a company website, messaging is perhaps the most debated. Rightfully so.

To give you an idea of it’s importance, it’s common to see simple messaging tweaks drive conversion rates up or down by 10%. And I’ve seen larger, more effective changes literally quadruple conversion. The right messaging has the ability to improve your conversion by 400%. The problem though, is that most companies – software companies in particular – are absolutely horrible at crafting their own messaging. In fact, this has become such a common problem amongst the companies that I’ve worked with that I thought it wise to write this post.

Read on …


How Sound Can Help Market Your Product

Statistically speaking, people love music. A 2012 study by Lab42 found that 45% of people listen to over 10 hours of music per week. Like a carrot dangling in front of a horse, the sweet sounds of the Pied Piper’s flute (metaphorically speaking) can be used to lure a new batch of users to your product without your company so much as lifting a finger (also metaphorically speaking).

Music licensing isn’t reserved only for movie studios and advertising agencies with monstrous budgets. Your startup can leverage this sonic medium as well as the big boys in the game, successfully using it to drive traffic to your site as a sensory Pavlovian trigger for users to recall your product with every beat. Read on …


The DIY Guide to Launching a Successful eBay Store

Many entrepreneurs start their businesses on eBay as a long-term solution for reaching their customer base or as a stepping stone towards building their community and then eventually moving their store off the platform onto their own website.

With either goal in mind, it’s important to launch your eBay store with a strong idea for how your company will differentiate itself from others in the industry by using the feature sets unique to eBay and by optimizing for conversions by understanding the psychology of an eBay customer.

By optimizing the feature sets of your store and catering to the habits of an eBay user, your store will likely receive more qualified traffic and increased sales overtime.

Follow these six tips to successfully launching an eBay store on a shoestring budget. Read on …


The SumBudsman: Selecting Date Ranges

Jacob here, with the newest edition of “The SumBudsman.” Today I’m going to talk about date ranges. No, this does not mean the myriad types of dates that you can go on, i.e. mini-golf, four star restaurant, drive-in movie, ice cream, Russian bath house, hot sauce convention, batting cages, the list goes on.

What I am talking about are the temporal date ranges you can select in SumAll and I’m going to give you some quick tips on how to best select these ranges for what you’re looking to accomplish. Read on …


Why Instagram Is Better than Vine for Video Marketing

Think your business can get by without using Instagram as a marketing channel? Think again.

According to TechCrunch, Instagram is the fastest growing social network. With over 200 million users, half of whom joined over the last year or so, it’s too big not to join.

Instagram is hugely popular because of its photo sharing and filtering capabilities and soon might beat Vine at its own game: micro videos. Considering that 92 percent of mobile video viewers share videos with others – an audience that will likely double by 2016 to 1.5 billion – and that the average American attention span in 2013 was around 8 seconds long, you should be spending a whole lot more time on mobile, micro video platforms. But which one? Read on …