Tales from Support: The Huge Role Social Media Plays in Customer Service

Being a one-woman support team at a startup with an exponentially growing user base poses a couple of challenges – mainly the flood of tickets that I receive on a daily basis.

I help manage and run support at SumAll. If you’re getting a response to a support inquiry via e-mail or on social, it’s probably from me. Read on …


How to Get More Exposure for Your Content

Are you creating lots of content for your business, but not getting the kind of traffic you expected?

Even if you create high-quality content, you still may not be able to organically reach your intended audience, especially if you are a newer publisher or have a small audience. Fortunately, there are different ways you can pay to generate some buzz around your content. In this post, we’re going to look at a few ways you can get more paid exposure for your content. Read on …


E-Mail Marketing: The Unsung Hero of Customer Acquisition

E-mail marketing is generally viewed as an afterthought – people think they need to spend what free time they have on online advertising and promoting themselves over social media. But the fact remains that e-mail marketing is the number one channel for most businesses.

Our final interview in our three-part growth hacking series deals with e-mail optimization, the unsung hero. This interview will cover e-mail marketing best practices, tips to optimize your campaigns, ways to boost open rates. Read on …


Pump Up Your Shop: 35 Free E-Commerce Illustrations & Icons

Truly awful stock images is up there on the list of things the world would be better off without right next to face tattoos and fruit stickers.

The SumAll Free Imagery Page was created to eradicate the world of terrible stock images and use our homemade images instead.  If you haven’t seen our Free Imagery Page yet, prepare to have your mind exploded and then reformed again because we’ve added three new illustrations. Read on …


World War M: 5 Big Problems Plaguing Marketers

Today businesses face many challenges when it comes to initially reaching their customers, moving them across the buying pipeline and retaining these relationships for the long-term. Many marketers and their teams are struggling to deliver the results they have the opportunity to achieve due to ongoing problems in their approach that at times, they don’t even know exist.

“The one thing I know more than the sun is coming up tomorrow, marketers ruin everything,” said Gary Vaynerchuk.

When a channel first comes into mainstream use by marketers, they begin to analyze, optimize, and execute campaigns across it to see what works to reach their customers. In little time, as Vaynerchuk stresses, marketing messaging overruns these channels and limits their effectiveness in connecting businesses with their customers. This has happened with many marketing channels like display advertising, which is now known for extremely low click-through rates that have also been proven to have a 0.01 correlation with driving conversions. Read on …