But what if I told you there was a method to all this madness? After Wendy’s sassy Twitter persona challenged a teenager from Reno, NE, to get 18 million retweets in exchange for a year’s worth of their chicken nuggets, their Twitter page saw 330 million impressions and gained 149,000 followers. Don Draper wouldn’t even know what hit him.
Have you ever had a horrible experience getting a package? The actual shopping went great—you snagged a great deal, had a question or two answered by a helpful customer service agent—but all hell broke loose as soon as the package was sent out for shipping.
It’s no surprise that shipping matters, but it’s even more surprising that not enough merchants care about it. It is, after all, another integral step in the online shopping experience, and it can make or break the chances of your customers returning. Here’s how to maneuver that final frontier of online shopping.
The early days of any online business consist of a cross between stress and pleasure. You’ve left your dead-end job in the dust and started a career focused around your passion, but the anxiety that comes along will be inevitable. Every click and view that you receive will become an obsession, and even if you do get a lot of traffic, you’ll quickly realize that doesn’t necessarily mean those visitors will be making a purchase.
You might feel a sense of anxiety: are you doing something wrong? Is there something else you could be doing better? And while yes, it’s true you can always be improving, it doesn’t necessarily mean you’re doing something wrong. In fact, all you may need is just a little guidance!
What are you doing for Thanksgiving? It’s a question that both provokes good vibes and bad feelings. Whatever you’re doing, shouldn’t your business be apart of that plan, too? Thanksgiving is, after all, the official start of the holiday season (even though SOME retailers insist on November 1st) and with it, the promise of strong sales and financial security. You’re in the big leagues now, and you’re going to want to market your store the best you can. So what are you doing for Thanksgiving, and how are you going to pull off an advertising campaign for it?
Is there anything more valuable than a returning customer? I think about the bodega I frequent in my neighborhood in Brooklyn: how each transaction begins and ends with some pleasant conversation with the guy behind the counter, a scratch on the resident cat’s head, and the confidence that yes, I’ll be back, and that my local bodega will keep on thriving.
But haven’t you ever wondered how you compare to other businesses? SumAll recently researched and quantified the numbers of just how many customers were returning customers for a wide variety of online shops. Now I’m not just saying this because I’m employed by SumAll, but some of that data is truly impressive—and it verifies other research done on returning customers, like how 48% of all U.S. e-commerce transactions in 2015 were made by returning customers, profiting online businesses $2.7 billion. That’s almost an equal split between returning customers and new customers, and since the data reflects new customers as well, it pitches the opportunity to make those new customers returning customers as well. Now let’s dive into SumAll’s research!
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