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7 Ways to Make the Most Out of Twitter Trends

Every day, hundreds of new topics, hashtags, and keywords bubble up from the swarming, churning conversational ocean of Twitter. Collectively, these “trending topics” represent a glimpse into the collective social media conversation of the day. You can think of them as conversational waves, swelling as the story or ideas behind them pick up momentum, and dissipating just as quickly when the wave of interest peaks and crashes.

A savvy Twitter marketer, much like an expert surfer, can pick the right trending topic and ride it all the way into the beach, picking up new followers, retweets, and conversions along the way. Not every trending tweet will see great results, and some will be total wipeouts, but once you get the hang of using Twitter trends, you’ll soon find that there are few techniques that provide a better return on your time investment.

These seven tips will help you get started.  Read on …

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The Science of Productivity: How Using Fitness Apps like Fitbit Can Impact Your Performance at Work

In a pair of recent studies, the CDC called attention to two very alarming trends. Americans are not getting nearly enough exercise and a majority fall many hours short of the recommended amount of sleep. Not only is this bad for our health, it harms our productivity as well.

Americans work more hours than workers in nearly any other country but it seems as if we are doing so by sacrificing our time for exercise and sleep. Unsurprisingly, the work we do while tired and unhealthy is not very productive.

An hour spent working instead of sleeping or exercising is not an even trade off. The secret to being as productive as possible is striking the right balance between taking care of ourselves while maximizing the time we spend working at peak productivity.

However, this is easier said than done. With such hectic schedules and many distractions it can simply be too hard to keep track of how much sleep and exercise we get and how much we need. Luckily, there are a host of tools that do this incredibly well.

Below are four examples of tangible gains in productivity that fitness apps like Fitbit can help you achieve. Read on …

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5 Shareable Images on the Numbers Behind Halloween

Halloween: The only day of the year it’s acceptable to dress up as a zombie while eating your body weight in candy. Also, you’re not fooling anybody, everyone knows zombies don’t eat candy.

But have you wondered about the consumer trends behind this 7.4 billion dollar holiday? (like the fact that people will spend a total of $7.4 billion on Halloween this year.) So while you’re unwrapping that next Twix, check out some shareable facts about this spooky day we celebrate. Read on …

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Meet SumAll: Scott Pollack, Biz Dev

At SumAll, we realize it might be hard to realize that there are real humans making this thing happen for you. You might also want to know what we do in our free time. Well, we’re here to help you get to know us.

In an effort to show you who we really are, we’ve created “Meet SumAll,” an ongoing series that will introduce you to members of our team, one-by-one. So far we’ve introduced you to Mahssa and Michael. This time around, meet Scott, one of the maddest, baddest, coolest dudes in all the land.

Read on …

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The Marketer’s Guide to the Benefits of Vimeo Over YouTube

Online video has very quickly become one of the most engaging and ubiquitous forms of content marketing. ComScore reports that in 2013 more than half of all Americans watched a combined 52 billion online videos.

According to that same report one platform netted more hours of viewing than all others combined. It’s fairly obvious to anyone who has spent even a little bit of time online that the name of that platform is YouTube.

It’s very hard to argue against YouTube’s dominance in terms of volume, audience, and reach. Yet, when it comes to creating online video for your business, there might be a better choice.

Vimeo was started around roughly the same time as YouTube, but in the decade since its launch it has gone in a much different direction than its much larger cousin. Although Vimeo might not be as large or as ubiquitous as YouTube, many of the differences between the two make Vimeo the better choice for marketers in certain respects. Read on …