The Beginner’s Guide to Keyword Research for E-Commerce

In today’s digital age, small businesses and online stores are hugely reliant on how they appear when someone plugs their name into Google. Once upon a time, the yellow pages were the place to find a plumber, tailor, or clown who does birthdays. In fact, the alphabetical nature of the phone book is why you still see businesses with names like A-1 Locksmith; their name made them one of the first entries in their given section.

That front-and-center display is exactly what you want if you want to play the game of e-commerce. Who wouldn’t want their business to be one of the first to appear when someone looked up “best wedding cake” on Google? The way to accomplish this is by applying keywords to your online presence, and here are a few steps to help you do so. Read on …


Transform Your Social Media Followers into Fans

As a young adult with a laptop and a smartphone, I’m constantly checking my social media accounts throughout the day to see who liked or commented on my most recent post. Call me obsessed, but we now live in an age where social and business-related interactions happen online more often than in person.

Although social media initially served as a way for people to share posts with their family and friends, it has also become a medium through which companies can garner the interest of potential consumers.

Recently, SumAll, a social media and data analytics company, hosted a discussion to bring small businesses together so they can share insights on how to effectively use social media. Here are the key takeaways we learned from a few experts: Read on …


Why You Should Avoid Running Multivariate Tests on Your Website

Years ago, when I first started learning about conversion rate optimization and growth hacking, I came up with the bright idea of running the “perfect” multivariate test.

This would involve taking a landing page I had created, and testing three different background colors, five different headlines, and two associated images. At the time, I was using the (now defunct) Google Website Optimizer, and that product would estimate how long your test would need to run based on your site’s traffic. Read on …


How Big Data Is Changing the Travel Industry

Analytics and big data are changing all sorts of industries, and not just the usual suspects like retail, logistics, and high-tech.

Data is also transforming the worlds of hospitality and travel – aside from the obvious way of Airbnb, Kayak, TripAdvisor, and Expedia’s operations. Because the cost of analytics platforms keeps dropping and employees are getting more familiar with what big data can do, it means some significant changes for legacy industries. Read on …

Show Us Your Data, amfAR

Show Us Your Data: amfAR

“Show Us Your Data” is an ongoing series dedicated to showing how small businesses, companies, nonprofits, and individuals are using their data to empower themselves and their decisions.

As a tech company that deals almost exclusively in data and creating a tool for marketers to analyze their own data, we’d like to think we’ve got a pretty good handle on things. However, personally, data is still intimidating to me (and I work here!), but through using SumAll for our own social media, I’ve found that it doesn’t have to be, and most of the time, it isn’t. It also got me thinking about how to break down the barrier and create a community for everyone to realize that their data is accessible, and how to use it. Whether you’re obsessed with tracking your best mile, or you like to know how many people are unfollowing you on Twitter, you could argue that everyone has key metrics that they put to use, whether consciously or subconsciously, personal or professional. Read on …