Three days in and Orange is the New Black has already broken the internet. The prison comedy and its cast of hilarious inmates released its third season early on Friday via social media and the commentary is already rolling in.
Currently, the OITNB community has over 4 million likes on Facebook, 1.4 million fans on Instagram, and 829K followers on Twitter. Regardless of whether you love it or hate it, no press release or formal announcement was necessary to get millions of people talking and spreading the word about the availability of the show on Netflix. And it’s not hard to understand why – according to SumAll, there have been close to 600,000 tweets, 1.18 billion retweets, and 1.84 tweet reach that feature the hashtag “OITNB.” That’s a whole lot of word of mouth. Little stunts like this are what makes Orange is the New Black (OITNB) such a social media superstar. Here are a few more ways OITNB is killing it on social media. Continue reading “Why Orange Is the New Black Succeeds on Social”