Cutting Through the Noise: 10 Tips to Refine Your Social Listening Strategy

In many ways, the social media experience is much like being in crowded train station at the end of a workday. There are countless people having revealing discussions, following trends, and sharing opinions that will shape the perceptions of entire industries. Because of the inherent chaos, however, cutting through that noise is practically impossible. If you’re a business that relies on social media data to plan new products, create cost-effective marketing or keep ahead of user trends, it’s all too easy to find “social listening” a deafening process.

But it doesn’t have to be.

In the right hands, social listening can provide you with new insights into your existing social media analytics. An effective social listening dashboard should be able to tell you, at a glance, exactly what people are saying. This isn’t just a matter of Twitter mentions and keyword results, it’s about providing a greater context so that your company can make intelligent, informed decisions based on real conversations across the social media landscape. Read on …


How Color Coding Can Streamline Your Work Environment

Companies in general are often mired in red tape, whether it be a result of the unintentional trappings of a gang of n00bs exploring a new business concept, or from a decades-old organization with so much unsorted legacy data that Enron-like paper trails consume the office space. The aforementioned red tape situation does not even begin to delve into the struggles of a lack of a streamlined day-to-day workflow system across different teams and departments.

Wrangling adult employees to participate in a coherent work strategy may actually be as simple as organizing a motley crew of single-digit aged kids in a cafeteria. Back in my day at the ripe old age of five, I was placed on a color-coded system at work. My “team” in the class was assigned a color to represent all of our daily tasks. Team Green had cubbies labeled with green dots, a green strip of tape on the floor that marked the beginning of our queue, and green mats for our daily naps. Read on …


How to Craft a Compelling Storyline for Your Company

Content is the fuel of all marketing initiatives today, but without having a story to tell there’s no content for your business to create and distribute. Storytelling is a powerful way to get the message across about what your company does and on a deeper level, what it stands for.

The story your company is telling by educating and entertaining its audience will be the focus of your content, which can help increase the visibility of your business, generate trust, drive traffic to your organization and more.

From e-mail marketing to social media, content supports all your messaging with your customer base and therefore, should be your number one priority when first starting to market your business. Telling your story instead of selling your story is always the best approach to leading a successful marketing campaign.

To avoid common problems with content marketing and craft a compelling story for your startup that drives results from the beginning, follow these four steps. Read on …


The Buyer’s and Seller’s Rulebook for Back to School [Infographic]

With the summer coming to a close, the sound of children playing is being quickly replaced by the stampede of parents and children going from department store to department store buying school supplies.

With that in mind, we looked at data from thousands of stores to find out when to get the best deals for back-to-school shopping and when you can expect to sell the most products. So when Timmy complains about not wanting to go to school, you can cheer him up by telling him about the great deals you got on his notebooks and pencils.

Check out the infographic below to find out the best week for discounts, what day of the week has the highest sales, and more.

Read on …


What Taco Bell Can Teach You About Being a Better Social Media Marketer

Most companies feel the urge to be active across every major social network, it’s an anxiety perpetuated by other businesses, the media and users themselves. Yes, it is important to have a presence on the social networks where your target audience is present and most active, but that’s very different than being everywhere across the social media ecosystem.

The biggest mistake businesses make is failing to realize each platform has its own audience, features, and user preferences, but unfortunately businesses often broadcast the same message across all their channels in effort to be active everywhere and seem like they are ahead of the curve.

It doesn’t do your business any good to share the same link, text, and image on Pinterest, Tumblr, Facebook, and Instagram. There’s nothing wrong with recycling content, but there is a problem with being lazy and not customizing your content to the user’s experience and expectations on a social network. Read on …