Why E-Mail Marketing Is Crucial for Your Small Business

Email marketing is one of the best ways to market your small business online. Creating an email marketing strategy provides your business the opportunity to reach millions of Internet users every year.

Not only will you be building brand awareness, it will also reshape the way your customers interact with your business. Here are some tips that will help you as your craft an email marketing strategy: Read on …


How to Merge Duplicate Facebook Pages

If you’re the page manager of a Facebook page, especially one that’s popular, you’ve likely encountered the issue of dealing with duplicates pages either from your own organization’s mishaps, excited fan communities or even from copycats.

The process of handling duplicate Facebook pages is probably one of the least “sexy” aspects of using social media, despite it being essential for your company’s presence on the social network.

It’s likely one of the more frustrating things a community manager has to deal with, since the process of reporting duplicates and removing them isn’t always easy and can be a time consuming aspect of your Facebook marketing. Read on …


The Right and Wrong Way to Use Social Media

It’s amazing how many startups and small brands dump social media in the lap of an intern simply because they have an Instagram account.

Don’t let it be an afterthought or something that’s more fun than professional. Social media should be treated as a facet of an overall marketing plan with clear objectives, ROI goals, and a thoughtful strategy with a set of tactics. Read on …


How to Select the Right Tweets to Promote with Twitter Advertising

Want to know the secret to a successful Twitter advertising campaign? Choose the right tweets to promote to your particular audience that match their specific interests.

It’s easier said than done, but once you’ve identified the key elements of a promotable tweet it’ll become easier to plan, create and promote tweets in the future.

Twitter advertising can help your organization engage in conversations that already occurring among your target audience, making the addition of your tweets in their timeline relevant and timely. Read on …