12 Marketing Trends to Expect in the Year Ahead

Taking a moment to look back at 2014 and think ahead to 2015, we’ve collected 12 marketing trends to look for and a few ideas on how to embrace them.

Having an entrepreneurial streak of our own, we know it’s important to keep things streamlined when planning. And, that’s where the 12 days of marketing comes in – break these into your own 12 days of marketing, assessing the value of each one to your business, one day at a time, as we head into the New Year. Read on …

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7 Crucial Points in the Vimeo vs. YouTube Debate

Today’s marketing battles are increasingly taking place through video. Once limited to only the biggest brands with the deepest pockets, today’s most effective video content is often filmed for less than the catering budget of yesterday’s TV ads. Brands and businesses that once would have struggled to gain even a regional foothold can now use video to compete for market share on an international level.

As marketers, it’s increasingly crucial to understand the benefits and limitations of the video-sharing services that make this level playing field possible. In this article, we’ll be taking a look at the two best-known video-hosting services for business: YouTube and Vimeo. Read on …

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How to Run Your Company’s Online Ads as a One Person Team

Peter Borden, SumAll’s resident growth hacker and online advertising overlord recently sat down with me in the office meditation/yoga room (seriously, startups are weird) so that I could pick his brain about the ad ops biz.

I’ll be honest — like Spam and a 40-hour workweek, I don’t understand what ad ops really boils down to. You can’t major in it in college, but you can get a great salary doing it. For this reason, I like to think of it as the polar opposite of an MFA.

Anyhow, like I was saying, Peter let me in on a few secrets about how to kick start in-office ad operations and how to do perform the tasks down and dirty on your own if need be. Here the rundown: Read on …


What I Learned After 5 Productivity Tricks

There are tons of tips on how to become more productive—from rules to follow for an efficiency boost to details we should keep in mind to save our working time and more.

But which of these tips are actually tried and true—and which are just noise?

In a month’s time, I tried out four common productivity tips (plus a fun bonus trick), using time tracking software DeskTime to measure how they actually affected my productivity. According to this little experiment, some of the most popular tips out there could be a bit overrated—while others apparently do have some magic power to help you get things done.

Here’s what I learned—and how you can apply it to your own working life. Read on …

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9 Sanity-Saving YouTube Analytics Tips For Marketers

As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant brands with multimillion dollar TV budgets, video-based marketing is now a much more level playing field, allowing even smaller companies to compete. But there’s still a bottom line, and to prove that your company’s YouTube content is worth the investment, you need to be able to show real results.

Thankfully, YouTube has made your job easier by providing a powerful range of reporting and analysis tools for every channel. YouTube’s Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers. Not all the data on display is what it seems, and not all of it is relevant in a marketing context.

To help you make the most of this powerful tool, here are eight tips to help you keep your sanity as you learn the ropes. Read on …