The 5 Indicators That You Are Tweeting the Right Amount Per Day

How many tweets per day is too many? How many is too few? Almost from the moment Twitter launched, this single question has been burning in the minds of social media savvy marketers.

While there are plenty of off-the-cuff answers to this question, the reality is that the ideal number of tweets per day doesn’t have a simple answer. Some companies thrive on constant interaction, sharing and retweeting. Others see the most benefit from an occasional, tantalizing update. There is no universal truth about the right number of tweets to post per day. Read on …


How to market your business as an entrepreneur without spending a fortune

Marketing your business online is now more accessible than ever before. With an abundance of diverse platforms, from Facebook to Google to Yelp and beyond, your business can establish an online presence in a matter of minutes.And with many of them free or nearly free, you can accomplish great strides without spending much more than time.

So where do you start? Read on …


Announcing for SumAll

We all know that customer service is changing faster than a two-year-old’s mind at a Baskin Robbins (31 flavors!). Gone are the days of calling that number on the back of the product box to find out where the heck the screws to your bed frame went, only to be left on hold for hours on end.

Say hello to live-chatting with customer service representatives 24/7, company Twitter handles dedicated to serving their customers, and a more integrated support system across the board. Say hello to for SumAll to help make sense of it all. Read on …


Why Some Startups Let Employees Drink on the Job

I’ve worked for a series of startups that kept the fridge stocked with goodies as a common practice. One of my favorite work experiences was at an ad agency where one of our biggest clients was a name brand liquor company. That is to say, there were bottles of freebies galore day in and day out, all of us giving the fictional Mad Men dudes a run for their money.

I loved it, and was super productive as a result. There’s a reason why Hemingway may have said (but probably didn’t really say), “Write drunk, edit sober.” Read on …


Why Should You Use Twitter: Confessions of a Dedicated Tweeter

As the community manager here at SumAll I use social media – a lot. Managing our accounts on Twitter, Facebook, Google+, LinkedIn, Pinterest, Instagram, Quora, GrowthHackers…well, you get the idea, takes up the largest chunk of my day-to-day work. While I could always spend more time on these platforms, I pride myself on knowing how to work and post efficiently on each of them.

In the spirit of transparency, I’m going to go through how I use Twitter on a day-to-day basis. By no means is this meant to be an end-all be-all about how you should use Twitter, but hopefully you’ll find a thing or two to inform your Twitter experience. Read on …