The Right and Wrong Way to Use Social Media

It’s amazing how many startups and small brands dump social media in the lap of an intern simply because they have an Instagram account.

Don’t let it be an afterthought or something that’s more fun than professional. Social media should be treated as a facet of an overall marketing plan with clear objectives, ROI goals, and a thoughtful strategy with a set of tactics. Read on …


How to Select the Right Tweets to Promote with Twitter Advertising

Want to know the secret to a successful Twitter advertising campaign? Choose the right tweets to promote to your particular audience that match their specific interests.

It’s easier said than done, but once you’ve identified the key elements of a promotable tweet it’ll become easier to plan, create and promote tweets in the future.

Twitter advertising can help your organization engage in conversations that already occurring among your target audience, making the addition of your tweets in their timeline relevant and timely. Read on …


The Beginner’s Guide to Keyword Research for E-Commerce

In today’s digital age, small businesses and online stores are hugely reliant on how they appear when someone plugs their name into Google. Once upon a time, the yellow pages were the place to find a plumber, tailor, or clown who does birthdays. In fact, the alphabetical nature of the phone book is why you still see businesses with names like A-1 Locksmith; their name made them one of the first entries in their given section.

That front-and-center display is exactly what you want if you want to play the game of e-commerce. Who wouldn’t want their business to be one of the first to appear when someone looked up “best wedding cake” on Google? The way to accomplish this is by applying keywords to your online presence, and here are a few steps to help you do so. Read on …


Transform Your Social Media Followers into Fans

As a young adult with a laptop and a smartphone, I’m constantly checking my social media accounts throughout the day to see who liked or commented on my most recent post. Call me obsessed, but we now live in an age where social and business-related interactions happen online more often than in person.

Although social media initially served as a way for people to share posts with their family and friends, it has also become a medium through which companies can garner the interest of potential consumers.

Recently, SumAll, a social media and data analytics company, hosted a discussion to bring small businesses together so they can share insights on how to effectively use social media. Here are the key takeaways we learned from a few experts: Read on …