Boosting Facebook Posts: What You Get When You Spend $5

Ever since Facebook changed the way they serve updates created by company pages to the people that like that page, we’ve seen a sharp decline in the number of our fans that see our updates. We know we’re not alone in this, as it’s usually the first thing on anyone’s lips when social media comes up in discussion.

As I write this, SumAll’s Facebook page has just over 18,000 fans, and in the past few months when we share an update, it usually gets served to no more than 200 of our fans. Read on …


How to Make the Most of All Your Facebook Marketing Efforts

The most important goal of all marketing is to drive more value to the business than is spent to execute each campaign on a particular channel.

In other words, it’s a marketer’s job to make their efforts as profitable as often as possible. People often discuss the use of Facebook for brands with engagement, likes, shares, virality and more, which are all excellent metrics to help determine the impact the platform is having on your business. However, focusing on how these efforts can help monetize your marketing should be a top priority. Read on …


How to Share Metrics and Collaborate in SumAll

If you have a SumAll account, chances are you’ve encountered the problem of not having an easy way to share an interesting piece of data with your colleague, boss, or just about anyone.

We’ve addressed this problem with Team Collaboration: an easier way to share your data. Read on …


Announcing Facebook Analytics for Personal Pages

When we first launched analytics for Facebook Pages as one of our first integrations, it quickly became one of the most popular platforms for our users.

Since then, we’ve bolstered the capabilities of the integration by embedding actual Facebook posts into SumAll as well as displaying a list of your top-performing and worst-performing posts from the past year. Read on …


How to Make Your Blog More Facebook Friendly

According to Shareaholic, Facebook drives nearly one-fourth of all referral traffic across the web. That’s more traffic than Twitter, Pinterest, Reddit, YouTube and the many other major players in social media are able to generate.

Facebook marketing can help your organization achieve its goals whether that’s driving relevant traffic to your website, increasing conversation about your business, strengthening customer loyalty and more if used correctly to best provide value to your audience.

Use Facebook to tap into the full potential of your marketing efforts by provide long-term value to your audience through ongoing education and entertainment on your company blog.

It’s critical that from the very beginning of your blogging efforts that your blog is optimized for Facebook to ensure it’s as easy as possible to share your best content across the social network.

Here’s how to make your blog more Facebook friendly from the very beginning. Read on …