5 minute read

Visual Marketing On Social Media: A Beginner’s Guide

Visual marketing isn’t just about how to create visuals or how to promote them. It’s the core of all the visual content you put out there on behalf of the brand you want to promote. It’s also something that, sadly, not enough marketers understand. For me, visual marketing is all the visual content we see on the internet that has a purpose.

Of course, a visual, let’s say, a photo, that is uploaded from a specific person clearly has a different purpose than a visual that is uploaded on behalf of a brand. The former may want to connect with a few friends or share a special moment with his family. But a photo uploaded from a brand has a business purpose and approach. The marketer behind the brand is uploading the visual to get something from their brand’s community. Continue reading “Visual Marketing On Social Media: A Beginner’s Guide”

2 minute read

The Road Back to Free

Small businesses can change the world with nothing more than a great strength of will and a large and untamable imagination. Sadly, we live in an age where huge, monolithic companies dominate markets, and small businesses struggle to survive. Those of us at SumAll knew there had to be something we could do to help. This is our story. Continue reading “The Road Back to Free”

cartoon funnel with money coming out

4 minute read

Content Strategy: How to Turn Content Into Revenue

Having original content is a valuable tool for your business. It helps to define your image, voice, and unique perspective that differentiates you from your competitors.  Original content can also help educate potential customers about your industry and inform them about the products or services you offer.

While providing original content is great, developing a content strategy is even better. Content strategy is all about taking the content you create, turning it into leads, and eventually generating revenue.  There is no precise formula to make the transition from content to revenue, but there are some steps you can take to create a strategy that works for you.

Continue reading “Content Strategy: How to Turn Content Into Revenue”

1 minute read

New SumAll Service: LINKEDIN

We are delighted to announce the addition of Linkedin to the SumAll platform! We continue to focus on our agency and brand clients and understand the need to see Linkedin data next to all other services.

We started with Linked pages so do not yet cover individual profiles. Not shockingly much of the social metaphor for followership, engagement, and post interactions is consistent with the other players.

We have already noticed a difference in the balance of engagements. Add you Linkedin data and help us make a model for everyone on the differences between platforms.

1 minute read

New Feature: Campaign Exporting!

We are thrilled to announce the launch of this highly versatile feature. We know there are times where you need to look into a 2 or 72 day period. Campaign export is designed to give customers custom date range access to data!

Simply select the feature on the left and pick whatever period you like. Then select the profiles you want to add and you will see the data appear on the right. When you have the right mixture hit DOWNLOAD CSV and then go to town!

We will be coming back to this feature after some other enhancements to add in visualization layer. Lots coming in July for you all!