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What 5 Trending Technologies Tell Us about the Future of Social Media Marketing

The business marketing world is always looking for the next big thing in social media. While social platforms like Facebook, Twitter and Instagram rule the internet today, it’s only a matter of time before some new innovation comes along to woo away users.

In order to future-proof your marketing, and have an edge on your status-quo loving competition, it’s more important than ever to keep an eye on the latest social media trends. Read on …

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How Small Businesses Can Measure Sales and Impact Marketing with Square Analytics

In 2009 Jim Mckelvey and Jack Dorsey (of Twitter fame) launched Square. While not the first player in the mobile payments and POS industry, Square has grown to be among the most powerful and popular. Square caught on so quickly largely because of its simplicity and ease of use; however, underneath the hood Square gives business owners access to powerful analytics and data.

If your business currently uses Square or is thinking of doing so soon, it will definitely be useful to learn more about Square’s robust analytic tools and how they can be used to improve your business’s marketing and sales. Read on …

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Drawing Fuel from the Chaos: An Interview with Lifelong Entrepreneur Dane Atkinson

When Dane Atkinson was just 18 years old he started his first company SenseNet. Not one to rest on his laurels, Dane went on to found over a dozen startups in the intervening years before co-founding SumAll in 2011.

With a lifetime of experience in the startup world, I talked to Dane about being an entrepreneur (hint: it’s a lot like being a pirate) and what it’s like running a company where employees can vote on every business decision. Read on …

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The Ins and Outs of Achieving Vimeo Stardom

Online videos have been around for 20 years, beginning with the tried and true VHS digital transfer and culminating with the trusty modernist style of the smartphone upload. After the Dark Ages gave way to a new century, the death of the analog sea liner video recorder, the rise and fall of the flip cam and, finally, the birth of the smartphone. Digital moving image recording is now, literally, in the palm of our hands.

Welcoming this change was a slew of Internet sites dedicated to hosting video content. Vimeo, founded in 2004 as the elder Irish twin of YouTube, was one of the first successful online video sharing platforms, and remains a giant in that same vertical to this day. Goliath YouTube currently sees over one billion uniques per day, making it the Google-reigned leader of the digital video pack, but Vimeo’s slower-but-steady pace has earned it a solid 100 million user base with over 400,000 paid subscribers. Read on …