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4 minute read

How to Streamline Blog Post Promotion on Twitter

If you clicked into this blog post, you probably struggle with figuring out how to say the same thing over and over again on social media. You spent hours writing that blog post, so it’s only right that you promote it as much as possible, especially since the average lifespan of a tweet is about 18 minutes. With an audience of over 11,000 followers across time zones, there is no denying that not all of our followers see all of our tweets. Thus, sharing blog posts consistently on our channels according to a schedule helps to maximize our content and promotional efforts.

Consistently resharing can seem spammy, but it is acceptable, even encouraged to share, because the feed goes quickly and your audience may miss your update. Think about tools like Meet Edgar and Buffer that make it easy for content to be reshared. They wouldn’t exist if it didn’t work well. In order to add value, they need to be able to see and consume your content. By switching up the titles and using different images with each post, you can diversify your updates to be more organic and well received. Continue reading “How to Streamline Blog Post Promotion on Twitter”

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2 minute read

A Brand New SumAll Is Coming

Over the past five years, SumAll has gone from a simple linechart that supported a select few services to the most widely used connected data tool on the planet with half a million users.
Now we’re changing everything. For the newest version of SumAll, we’ve gone back to the drawing board and redesigned our application from the bottom up. The new SumAll is focused on providing you tools and intelligence that help turn your social media audience into valuable customers.

Continue reading “A Brand New SumAll Is Coming”

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1 minute read

Is Facebook Dead?: The Dos and Don’ts of Facebook Marketing

Facebook is dying. Facebook Ads aren’t effective. Stop me if you’ve heard this before. But is it really true?

Post Planner examined these questions and provided tips on how you can use Facebook to its fullest potential as a business. Below, we rounded up all of their best Facebook marketing tips and compiled them into a single guide that you can refer to whenever you need an extra boost to your Facebook strategy.   Continue reading “Is Facebook Dead?: The Dos and Don’ts of Facebook Marketing”

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1 minute read

Return of the Funninar: Learn How to Craft an Actionable Instagram Strategy

The #SAWebinar series is back. Join us on September 22 at 3pm EST for a free session on how to optimize your Instagram strategy and the tools you’ll need to do it.

In 45 minutes you will learn:

– How to plan and create content using a conversation calendar.
– Tools and tips to streamline your posting strategy and take better pictures.
– Easy ways to engage your audience and increase your following.

Catch the replay here

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5 minute read

Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics

Pinterest and Instagram have quickly become two of the top social platforms for businesses interested in telling visually compelling stories about their brands, products, and service offerings. Their recent popularity could be attributed to each network’s millions of active users or from the ongoing success that some brands have seen on these channels.

When it comes to measuring the success of your efforts on both Pinterest and Instagram, the solution isn’t always as clear as some would like. Often times, marketers feel the need to use a multitude of tracking software and analytics platforms to gauge the performance of their efforts from channel to channel, which can make it more difficult to isolate the content that is truly resonating with their target audience and generating ROI.

Although there are pros and cons to most analytics tools, simplifying your analysis process can help your company identify the effectiveness of your visual marketing efforts in a more timely manner and make changes quickly. Learn how to properly use Google Analytics to measure your content on both Pinterest and Instagram to better report on the overall success of your social marketing on these popular networks.
Continue reading “Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics”