4 minute read

Smart Ways to Integrate Your Twitter and Pinterest Marketing

Over the past few years, Twitter and Pinterest have become essential channels for both business owners and marketers to build stronger brands and nurture customer relationships. With nearly 50 million active users on Pinterest and over 300 million monthly active users on Twitter, it’s clear that these social networks will continue to influence a large audience of people for years to come.

When it comes to integrating your efforts over each channel to create a more efficient approach to your content marketing, there are many key aspects to think about, such as keeping in mind the unique feature sets and habits of each channel’s user base. These considerations can often complicate your content strategies and make it more difficult to understand which tactics are most important to focus on.

From planning content specifically for each channel to repurposing your content between channels, learn how to properly integrate your Twitter and Pinterest marketing to become more agile when sharing content effectively on both networks. Continue reading “Smart Ways to Integrate Your Twitter and Pinterest Marketing”


4 minute read

So You Want to Be a Social Media Freelancer

The illusive career dream for many of us has always been the idea of being our own boss. Be accountable to no one, make your own hours…essentially do what you want, right?

Well, half true maybe.

Perhaps no one is going to chastise you for being 10 minutes late in the morning or for wearing your favorite, not-so-work-appropriate t-shirt. But at the end of the day you’re always accountable to that client of yours, and also to yourself, for finding the next customer.

Here at SumAll we’re all about making what you do easier. So we’ve distilled our top tips for getting started as a social media freelancer. Continue reading “So You Want to Be a Social Media Freelancer”


3 minute read

Are You There Facebook? It’s Me, a Business Page.

I have been poring over multiple reports for the last few days identifying trends in social media and one has stood out and actually shocked me. Most marketers and small businesses are still on Facebook, despite many of them – especially those without advertising budgets – having a hard time thriving in the space.

Facebook’s algorithm change earlier this year turned social media marketing on its head. In an attempt to keep user’s News Feeds balanced, Facebook lowered the organic reach capability for brand Pages. Brands weren’t able to engage their large social communities in the same way as before without relying on boosted posts and advertisements. The changes and the continuous decline of organic reach have people muttering that Facebook is dead, but we refuse to pull the plug, No matter how much our reach plummets, we continue to go back to our business pages week after week hoping for a miracle. Continue reading “Are You There Facebook? It’s Me, a Business Page.”


4 minute read

The Past, Present, and Future of SEO

Us SEO professionals can be compared to magicians, except instead of having people as our audience, we have search engines. And just like pulling white rabbits out of hats, we can trick search engines to rank on the first page of any search page. For instance, I have optimized this very article to appear number one for “insomnia cures”!

All jokes aside (this was actually called “Google Bombing” back in the day), we all know modern SEO is actually quite the opposite, and it’s been this way for a long time. Ever since the concept of basic information retrieval systems (e.g. Gerard Salton’s SMART informational retrieval system) has been invented – and the first web-based search engine “webcrawler” – search algorithms have been steadily improving. Instead of writing about current theory and practice, which is likely to be outdated by the time you read this, I’d like to talk about the past, present, and potential future of SEO.

Continue reading “The Past, Present, and Future of SEO”


2 minute read

Translating Your Social Media Metrics Report

As a social media strategist and community manager, I am often asked about creating and optimizing social media strategies.

The amount of data and tools that are available is overwhelming and can cause some business owners, marketers, and even social media professionals to do minimal reporting to get by. We know a lot of you like to wing it on social media, but numbers are important for: Continue reading “Translating Your Social Media Metrics Report”