Your brand is the essence of your company; it’s the one thing everyone thinks of when they hear the name of your product, advertisers often call it the “idea”. Branding is why Volvo is still considered the safest car on the market even though they haven’t made it on any top 10 lists in years and why people swear loyalty to Coke over Pepsi. The power of branding goes hand-in-hand with design; without strong visuals, your brand won’t be remembered or recognized by most people.
The branding of your company is critical in driving the perception you’re trying to drive home to your audience, whether you’re an ice cream shop, an ad agency, or a social analytics startup. A brand is brought together through psychology, science and stunning design. Design is an essential piece of the branding puzzle that every business needs to focus on in order to achieve success.
It’s becoming more common everyday in the workplace for people who aren’t designers to be assigned design related activities, whether that’s resizing photos, editing an image in Photoshop or choosing an image from a stock footage database. At this point in time, anyone involved with a company’s online presence should be aware of the visual branding of the business to ensure everyone’s on the same page and that the business is presented professionally inline with your style guide across properties.
These are design guide tips blog editors, copywriters, business owners, and others can use to get ahead regardless of the presence of a designer or branding specialist. Read on …