How Social Media Can Help You Find the Next Great Idea

Businesses use social media to increase visibility and awareness, raise their profile, promote a product or service and engage with their customers.

At the same time, customers use social media to express themselves and their opinions about brands and their products and services, and relationships and issues they are currently experiencing in their day-to-day lives. If we pay attention and listen to those issues and opinions, social media can pave the way by inspiring us to find a solution—or the next great business idea. Here are five social media tactics that aspiring entrepreneurs should employ: Read on …


The 3 Most Important Questions to Land Partnerships

Partnerships always seem like a great idea.

When sorting through the jumble of ideas to help grow your company – reaching new customers, creating new products, enhancing your brand – joining forces with another company to reach a common goal often seem like a great tool to maximize your own marketing efforts. Why should I spend my precious time and energy on marketing to customers when another company is already talking to those customers? Let’s partner! But like any decision you make for your business, pursuing a partnership can just as easily lead to wasted time as a huge return. Read on …


How to Optimize Your Bigcommerce Store: Lessons from Successful Stores

Most business owners are stretched thin and don’t always have the time or resources to stay updated on what it takes to properly optimize their online store. Optimizing an e-commerce store is important because it can bring more visibility from the search engines, social media, e-mail and elsewhere when done right.

However, it can be a full-time job to stay ahead of all the important online marketing trends relevant for your business. An e-commerce platform solution like Bigcommerce can streamline much of the process of keeping your website up to date through its variety of robust features, community forum, knowledge base of in-depth how-to articles, robust technical support, their video series as a part of Bigcommerce University and their resource rich blog.

Not to mention, monitoring the success of other stores using Bigcommerce can help your organization stay updated on the the most important functionality for growing relevant traffic and sales for your business online.

When it comes to running a successful e-commerce store using Bigcommerce, take these lessons into consideration from the features utilized by other organizations on the platform. Read on …


Join Us Live! SumAll Salon: Social Media Edition

On Wednesday, July 9th from 6-8PM we’ll be hosting a very special event here in New York City, SumAll Salon: Social Media Edition at WeWork in NoMad.

It’s free to attend, but space is limited, so RSVP now.

Join fellow small businesses for a casual gathering where we’ll share insights about how to effectively use social media for your business. Learn from your peers as well as from SumAll’s social media experts to find out the best tips to drive sales, find customers, and build your brand using social media. For small businesses by small businesses presented by SumAll. Read on …


Use Yoast Before You’re Toast: The Blogger’s Handbook to SEO Friendly Articles

In the past I’ve covered several simple tips on how to optimize your blog. In this article, I’d like to get much more specific about the process of checking all SEO efforts are in place before you publish your article. I’ll be focusing on using the famous Yoast SEO plugin in combination with WordPress.

The Yoast plugin makes it easy for content managers and writers to optimize their blog and articles while having to know little about HTML and server-side coding. There are other plugins out there like the All in One SEO Pack, but we here at SumAll have found Yoast fits our needs well. Read on …