Visual marketing isn’t just about how to create visuals or how to promote them. It’s the core of all the visual content you put out there on behalf of the brand you want to promote. It’s also something that, sadly, not enough marketers understand. For me, visual marketing is all the visual content we see on the internet that has a purpose.
Of course, a visual, let’s say, a photo, that is uploaded from a specific person clearly has a different purpose than a visual that is uploaded on behalf of a brand. The former may want to connect with a few friends or share a special moment with his family. But a photo uploaded from a brand has a business purpose and approach. The marketer behind the brand is uploading the visual to get something from their brand’s community. Continue reading “Visual Marketing On Social Media: A Beginner’s Guide”