How to Achieve Peace of Mind with Customer Service Tools

Help via the Internet for companies in need of customer service assistance used to only come via a Craigslist posting for backup support from marginally employed millennials or from overseas virtual assistants with questionable English language skills. The latter was mostly an underpaid apparition that got the digital grunt work done with clients who interfaced through e-mail, but whose response messages had to be double-checked for the kind of typos and professional faux pas that could send your legal consul on a daytime television podium before Judge Judy.

Two startups have upped the customer service game in recent years, offering ‘round-the-clock customer support metrics and a slew of online tools to help companies sort out their day-to-day customer service quandaries from across a multitude of mediums. Read on …


What 5 Trending Technologies Tell Us about the Future of Social Media Marketing

The business marketing world is always looking for the next big thing in social media. While social platforms like Facebook, Twitter and Instagram rule the internet today, it’s only a matter of time before some new innovation comes along to woo away users.

In order to future-proof your marketing, and have an edge on your status-quo loving competition, it’s more important than ever to keep an eye on the latest social media trends. Read on …


How Small Businesses Can Measure Sales and Impact Marketing with Square Analytics

In 2009 Jim Mckelvey and Jack Dorsey (of Twitter fame) launched Square. While not the first player in the mobile payments and POS industry, Square has grown to be among the most powerful and popular. Square caught on so quickly largely because of its simplicity and ease of use; however, underneath the hood Square gives business owners access to powerful analytics and data.

If your business currently uses Square or is thinking of doing so soon, it will definitely be useful to learn more about Square’s robust analytic tools and how they can be used to improve your business’s marketing and sales. Read on …