How to Actually Attract a Social Media Following: The Science of Building Relationships

The problem with many businesses using social media to drive results is that they don’t often treat people on social platforms like people. Focusing on the likes or the followers isn’t going to grow your audience, just ask social media thought leaders like George Takei, Guy Kawasaki, or innovative companies using social to level with their customers like Warby Parker or Bonobos.

These best-in-class social media users interact with their following by communicating with in a one-to-one dialogue in a similar fashion as if they were building a relationship with their customers offline. By providing the right context to the conversation and genuinely treating individuals like people, it’ll make all the difference when trying to drive results from your efforts on social media.

Not everyone understands how to apply their skills in building relationships offline to online, therefore having a deeper understanding of the science behind relationship building and how it can be applied to social media can help your business build a valuable community. Read on …


The Truth about Guest Blogging for Your Business without Getting Google Slapped

When Matt Cutts, the head of Google’s Webspam Team, went on a tear about the decay and fall of guest blogging for SEO, all everyone heard was, “Guest blogging is dead.” But that’s not what he was saying at all.

Matt Cutts actually gave an example of what Google was looking to KO in the guest blogging world, and it wasn’t the kind of guest blogging that we’re going to tell you how to do today. It was an example of a cheap link building tactic that was disguised as guest blogging. Read on …


St. Patrick’s Day: Zero Facts about Leprechauns That Will Change Your Life Forever

St. Patrick’s Day: The only day of the year to celebrate the life and achievements of Saint Patrick by drinking your body weight in beer and wearing green clothing items from your wardrobe.

It doesn’t matter that Saint Patrick wasn’t even Irish or the color that was originally associated with the holiday was blue because there’s there’s so much beer – and it’s green! Check out the infographic below for some more facts on how much beer breweries are expected to make in a day, how many pounds of green dye is poured into the Chicago River (hint: a lot), and how many pints of Guinness will be over-consumed.

Read on …


How to Find Influencers in Your Industry

No matter what type of business you have, there are likely some people who could be considered influencers in your industry, or one closely related to it.

Influencers can help you with your business in many ways, from being a role model/source of inspiration to helping spread the word about your business in order to give you more exposure. If you are looking for influencers within your industry, here are some tools that can help you out. Read on …


Tales from Support: The Huge Role Social Media Plays in Customer Service

Being a one-woman support team at a startup with an exponentially growing user base poses a couple of challenges – mainly the flood of tickets that I receive on a daily basis.

I help manage and run support at SumAll. If you’re getting a response to a support inquiry via e-mail or on social, it’s probably from me. Read on …