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The Truth about Guest Blogging for Your Business without Getting Google Slapped

When Matt Cutts, the head of Google’s Webspam Team, went on a tear about the decay and fall of guest blogging for SEO, all everyone heard was, “Guest blogging is dead.” But that’s not what he was saying at all.

Matt Cutts actually gave an example of what Google was looking to KO in the guest blogging world, and it wasn’t the kind of guest blogging that we’re going to tell you how to do today. It was an example of a cheap link building tactic that was disguised as guest blogging. Read on …

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St. Patrick’s Day: Zero Facts about Leprechauns That Will Change Your Life Forever

St. Patrick’s Day: The only day of the year to celebrate the life and achievements of Saint Patrick by drinking your body weight in beer and wearing green clothing items from your wardrobe.

It doesn’t matter that Saint Patrick wasn’t even Irish or the color that was originally associated with the holiday was blue because there’s there’s so much beer – and it’s green! Check out the infographic below for some more facts on how much beer breweries are expected to make in a day, how many pounds of green dye is poured into the Chicago River (hint: a lot), and how many pints of Guinness will be over-consumed.

Read on …

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How to Find Influencers in Your Industry

No matter what type of business you have, there are likely some people who could be considered influencers in your industry, or one closely related to it.

Influencers can help you with your business in many ways, from being a role model/source of inspiration to helping spread the word about your business in order to give you more exposure. If you are looking for influencers within your industry, here are some tools that can help you out. Read on …

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Tales from Support: The Huge Role Social Media Plays in Customer Service

Being a one-woman support team at a startup with an exponentially growing user base poses a couple of challenges – mainly the flood of tickets that I receive on a daily basis.

I help manage and run support at SumAll. If you’re getting a response to a support inquiry via e-mail or on social, it’s probably from me. Read on …

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How to Get More Exposure for Your Content

Are you creating lots of content for your business, but not getting the kind of traffic you expected?

Even if you create high-quality content, you still may not be able to organically reach your intended audience, especially if you are a newer publisher or have a small audience. Fortunately, there are different ways you can pay to generate some buzz around your content. In this post, we’re going to look at a few ways you can get more paid exposure for your content. Read on …