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2 minute read

The Secret Sauce of Marketing Success: Audience Segmentation

I’m sitting at my favorite bar in Brooklyn, ready to square up after finishing my single, responsibly enjoyed beverage, when the bartender slides an iPad in front of me with my bill. What a time to be alive! No hoverboards, no cures for cancer, no flying cars, but at least I can pay for my drink with an iPad. I slide my card, scribble an unreadable signature with my fat finger, and start to hand the iPad back when I stop. Continue reading “The Secret Sauce of Marketing Success: Audience Segmentation”

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4 minute read

Why You Probably Don’t Need to Blog

Yes we understand the irony of this blog post. We are telling you that you don’t need a blog through a blog post on our blog. But hear us out. Our blog is a place for us to share our expertise with you. We have the manpower, time, and resources, to dedicate to this kind of project.

However, we understand that may not always be the case with everyone else. When deciding on where to spend time and resources, you should always consider the return on investment. We want you to think about why you’re starting a blog and why using that written content is an answer to your inbound marketing woes.

Trust us, we’ve seen the stats that argue why you should have a blog: Continue reading “Why You Probably Don’t Need to Blog”

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3 minute read

The Difference Between a Community Manager and a Social Media Manager

Not all social media roles are created equal. The lines between the roles of community managers versus social media managers often get blurred. Many organizations use the terms interchangeably and assume that a social media manager will manage community and that a community manager will be strategic in social media. That isn’t always the case.

For the sake of your career and clarity, it is important to understand the distinct responsibilities and the metrics that you pay attention to as a community manager or a social media manager. I chatted with Brea Watts, freelance community manager for women-owned small businesses and former community manager at Blackberry about the distinct differences in these roles. Continue reading “The Difference Between a Community Manager and a Social Media Manager”

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2 minute read

Recommended for You: How Netflix Uses Data to Keep You on Your Couch

Netflix has over 50 million members, myself included. And they know a lot about us. No, they don’t know that I had a delicious chicken parm for lunch today, or that I’m technically on a Paleo diet but I can’t muster the strength to deny myself a hot, saucy sandwich from time to time. But they do know that I’ve been watching old episodes of 30 Rock after work. And that I watched the entire first season of Orange is the New Black over the course of two days (I think it was raining that weekend?).

What I’m trying to say is, Netflix has a lot of data. Not only are they tracking what we’re watching, but also when and where we’re watching, whether we’re watching full episodes or pausing and coming back to them. They track all these things because they know how valuable data is. How, if used well, data can improve their product, their customer experience, and of course, their bottom line. Continue reading “Recommended for You: How Netflix Uses Data to Keep You on Your Couch”

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3 minute read

What I Learned from the NYC Periscope Summit

September was the month of social media conferences. In the last 4 weeks, 10 large industry conferences have happened, one of them being the first Periscope Summit. A few hundred influencers and live-streaming enthusiasts gathered in NYC for two days of panels, keynotes, and intimate talks. I was there to get the scoop on this brand-new, game-changing platform.

Periscope is the perfect blend of all our favorite features from Twitter, Instagram, and webinars. You can follow and comment in real-time, you can share your praise with a tap, and you can learn while you are on the go. I’ve shared the periscope basics already, but the one thing that became clear during the summit was the sense of community and vulnerability that it creates among complete strangers. People feel connected to someone’s circumstance through a mobile phone’s screen. That’s powerful. Continue reading “What I Learned from the NYC Periscope Summit”