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How to Craft a Compelling Storyline for Your Company

Content is the fuel of all marketing initiatives today, but without having a story to tell there’s no content for your business to create and distribute. Storytelling is a powerful way to get the message across about what your company does and on a deeper level, what it stands for.

The story your company is telling by educating and entertaining its audience will be the focus of your content, which can help increase the visibility of your business, generate trust, drive traffic to your organization and more.

From e-mail marketing to social media, content supports all your messaging with your customer base and therefore, should be your number one priority when first starting to market your business. Telling your story instead of selling your story is always the best approach to leading a successful marketing campaign.

To avoid common problems with content marketing and craft a compelling story for your startup that drives results from the beginning, follow these four steps. Read on …

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The Buyer’s and Seller’s Rulebook for Back to School [Infographic]

With the summer coming to a close, the sound of children playing is being quickly replaced by the stampede of parents and children going from department store to department store buying school supplies.

With that in mind, we looked at data from thousands of stores to find out when to get the best deals for back-to-school shopping and when you can expect to sell the most products. So when Timmy complains about not wanting to go to school, you can cheer him up by telling him about the great deals you got on his notebooks and pencils.

Check out the infographic below to find out the best week for discounts, what day of the week has the highest sales, and more.

Read on …

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What Taco Bell Can Teach You About Being a Better Social Media Marketer

Most companies feel the urge to be active across every major social network, it’s an anxiety perpetuated by other businesses, the media and users themselves. Yes, it is important to have a presence on the social networks where your target audience is present and most active, but that’s very different than being everywhere across the social media ecosystem.

The biggest mistake businesses make is failing to realize each platform has its own audience, features, and user preferences, but unfortunately businesses often broadcast the same message across all their channels in effort to be active everywhere and seem like they are ahead of the curve.

It doesn’t do your business any good to share the same link, text, and image on Pinterest, Tumblr, Facebook, and Instagram. There’s nothing wrong with recycling content, but there is a problem with being lazy and not customizing your content to the user’s experience and expectations on a social network. Read on …

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One Secret to E-Mail Marketing that Will Produce Results for You

First, the bad news: Almost two thirds (62 percent) of people who subscribe to an e-mail newsletter aren’t engaged with the content.

Why aren’t people responding to the e-mail messages they receive? Usually, the content fails to address their concerns and problems. If you want e-mail to produce results for your business, then you need to use it a little smarter. You need content that addresses your reader’s unique situation and helps move them toward achieving their ultimate result. Read on …

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How to Make Your Blog More Twitter Friendly

There are many elements that go into a blog post to make it more prone to widespread distribution like optimizing all your content for easier sharing on Twitter.

Most businesses today understand the value of marketing on Twitter and sharing their various forms of content on the social network, but most don’t have any idea of how to develop blog posts with Twitter in mind from the very beginning of the content creation process.

There are two approaches to making your blog more Twitter friendly from the beginning. The first is catering the subjects you’re covering in a blog post to what will fare better on Twitter, while the second is fine tuning the elements of your individual blog posts and your overall blog to be more easily shared on Twitter.

Let’s dive into the second approach and focus on how to make your blog more Twitter friendly by focusing on adding specific elements in each blog post and setting up your overall blog for ongoing success on Twitter. Read on …