Run for Your Life! How Fitness Apps Can Help You Lead a Healthier Lifestyle

I choose not to work in a traditional office environment for many reasons, one of the major points being that I can’t sit still. Yes, I’ve thought about getting on the mood enhancing drug prescription bandwagon in order to sedate myself from the hours of 6am to 5pm (I have to factor in awakening from a peaceful slumber and forcing a pre-coffee commute), but then I wouldn’t be the fast-talking, late-sleeping, can’t-sit-still version of myself that makes me, well, me. People like me live longer, anyway, so I feel that I’ll be able to carry out my non-conformist campaign for at least another century.

But in case you’re in the typical position of relying on The Man to dole out your paycheck in exchange for 45 or more hours of your time per week, both myself and the Surgeon General recommend a regular exercise regimen to combat unwanted weight gain, the blues, and studio apartment bedbug infestations (not necessarily in that order). If you can’t stand the 105 degree heat of a Bikram yoga studio, the sting of Pilates, or other semi-masochistic modes of biological contortion, kick it old school with a good run, assisted by these tried and true apps. Read on …


7 Facebook Marketing Strategies the Most Successful Brands Use

What can the statistics of Facebook’s best-performing brands tell us about the successful social media marketing?

The top seven brands on Facebook have markedly different approaches, each aimed at pushing customers towards specific channels and actions. Let’s take a look at how these strategies play out by the numbers. Read on …


How to Know Which Social Channels Are Right for Your Business

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why. With dozens of new social networks becoming popular every week, it’s easy to get overwhelmed as a marketer or a business owner when it comes to understanding where your audience is and where your organization can most likely see results.

Whether you’re trying to attract a social media following or measure the results of your efforts with social, it’s critical that your team understands where you’re active today, what this presence means for your organization and the process for deciding to be active on another new social channel again in the future.

As your organization continues to scale your social media, keep these considerations in mind when choosing where your business should have an active account, allocating both your limited time and resources. Read on …


How to Achieve Peace of Mind with Customer Service Tools

Help via the Internet for companies in need of customer service assistance used to only come via a Craigslist posting for backup support from marginally employed millennials or from overseas virtual assistants with questionable English language skills. The latter was mostly an underpaid apparition that got the digital grunt work done with clients who interfaced through e-mail, but whose response messages had to be double-checked for the kind of typos and professional faux pas that could send your legal consul on a daytime television podium before Judge Judy.

Two startups have upped the customer service game in recent years, offering ‘round-the-clock customer support metrics and a slew of online tools to help companies sort out their day-to-day customer service quandaries from across a multitude of mediums. Read on …