Community exists somewhere in the stratosphere of product, customer service, marketing, and blowing people’s minds with unforgettable user experiences.
Founders often do not fully grasp how community fits into the larger framework of what they’re building. Community is a cross between getting the word out (marketing), making people feel good (customer service, user experience), and developing something world-changing (product, brand).
In order to understand what community means for your startup, you first need to understand what community is not.
Again and again, I hear four common misconceptions about community management for startups. I’ll debunk these four myths in order to shed light on the real power behind community management. Read on …