3 minute read

How to Negotiate Online Ad Buys

There is one key to negotiating the best rates for online display advertising, and that is knowledge. Knowing what you want, where you can get it, and how much everyone is charging will ensure that you get the best rates possible on the best sites possible.

In this post, we’re going to look at how you can get the knowledge you need to negotiate the best online ad prices possible. Continue reading “How to Negotiate Online Ad Buys”


5 minute read

Why Generating Results from Content Marketing Is a Marathon, Not a Sprint

Content marketing promises a variety of exciting benefits that we dream of achieving, but results can be aggravatingly slow at times as compared to other marketing channels. Between our needs for immediate results and measurable returns, the realization that content marketing is a long-term investment often gets lost in the shuffle.

We have to start thinking months ahead on when we can expect to see results from content marketing. What can we do today that can provide value for our future exploits and how can we create content that keeps on giving? It’s a thorough mindset that prepares your marketing strategy for progress down the road.

While it is possible to accomplish success early, the key is to consistently build a terrific brand experience and audience over time with your content. Content marketing is an ongoing process that should be integrated into your overall marketing plan and this requires meticulous strategy and an almost obsessive amount of nurturing.

Content marketing is a long-term commitment and here’s why. Continue reading “Why Generating Results from Content Marketing Is a Marathon, Not a Sprint”


1 minute read

Stop Being a Loser: 12 Tips to Avoid Social Churn

Nobody loves cats more than I do. Chunks of my day are routinely lost looking at cat GIFs, videos, photos, anything to satisfy my admittedly unhealthy love for these furry companions. But even I have my limits.

If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their cat, that’s a surefire way to get an unfollow from me – and this is coming from somebody that dresses up their cat as a different Disney character every Halloween. So, step away from the hashtag, don’t even think about taking out that selfie stick, and check out this infographic for 12 tips on what you should and shouldn’t do on social media to get a loyal following. Continue reading “Stop Being a Loser: 12 Tips to Avoid Social Churn”


2 minute read

The “Perfect Analytics Solution”: A Case Study with DeVito/Verdi

Meet Mallory

Mallory Johns is the Social Media Director for DeVito/Verdi, a full-service advertising agency located in the heart of Manhattan.

With a variety of national clients ranging from Tribe Hummus to Gold Toe Socks, DeVito/Verdi is a mid-size agency competing with some of the largest advertising companies in the world. As the point-person for the social media side of the business, Mallory uses Facebook, Twitter and Instagram to both promote client content and manage brand communities. Continue reading “The “Perfect Analytics Solution”: A Case Study with DeVito/Verdi”


3 minute read

An Enterprise of One: How Communities Like Airbnb and DogVacay Are Empowering Entrepreneurs

When asked to imagine themselves as a Bed & Breakfast proprietor, most people will likely respond with some combination of longing for what they may see as a less stressful occupation and laughter at the generally ridiculous nature of such a question. For many, the financial investment alone would be enough to scare off these would-be inn-keepers. Not to mention the effort involved in convincing potential guests that you’re no Norman Bates.

So with Airbnb assuredly elbowing it’s way toward the top of the hospitality industry, one asks just what is it that has brought the boom back to this niche of the hospitality industry? Built on the backs of those invested in the sharing economy, companies are learning that they can create an impressive and engaging business by empowering would-be entrepreneurs.

Continue reading “An Enterprise of One: How Communities Like Airbnb and DogVacay Are Empowering Entrepreneurs”