How to Merge Duplicate Facebook Pages

If you’re the page manager of a Facebook page, especially one that’s popular, you’ve likely encountered the issue of dealing with duplicates pages either from your own organization’s mishaps, excited fan communities or even from copycats.

The process of handling duplicate Facebook pages is probably one of the least “sexy” aspects of using social media, despite it being essential for your company’s presence on the social network.

It’s likely one of the more frustrating things a community manager has to deal with, since the process of reporting duplicates and removing them isn’t always easy and can be a time consuming aspect of your Facebook marketing. Read on …


The Right and Wrong Way to Use Social Media

It’s amazing how many startups and small brands dump social media in the lap of an intern simply because they have an Instagram account.

Don’t let it be an afterthought or something that’s more fun than professional. Social media should be treated as a facet of an overall marketing plan with clear objectives, ROI goals, and a thoughtful strategy with a set of tactics. Read on …


How to Select the Right Tweets to Promote with Twitter Advertising

Want to know the secret to a successful Twitter advertising campaign? Choose the right tweets to promote to your particular audience that match their specific interests.

It’s easier said than done, but once you’ve identified the key elements of a promotable tweet it’ll become easier to plan, create and promote tweets in the future.

Twitter advertising can help your organization engage in conversations that already occurring among your target audience, making the addition of your tweets in their timeline relevant and timely. Read on …


The Beginner’s Guide to Keyword Research for E-Commerce

In today’s digital age, small businesses and online stores are hugely reliant on how they appear when someone plugs their name into Google. Once upon a time, the yellow pages were the place to find a plumber, tailor, or clown who does birthdays. In fact, the alphabetical nature of the phone book is why you still see businesses with names like A-1 Locksmith; their name made them one of the first entries in their given section.

That front-and-center display is exactly what you want if you want to play the game of e-commerce. Who wouldn’t want their business to be one of the first to appear when someone looked up “best wedding cake” on Google? The way to accomplish this is by applying keywords to your online presence, and here are a few steps to help you do so. Read on …