How to Know Which Social Channels Are Right for Your Business

One of the more common problems businesses have with social media is not knowing what channels they should be active on and why. With dozens of new social networks becoming popular every week, it’s easy to get overwhelmed as a marketer or a business owner when it comes to understanding where your audience is and where your organization can most likely see results.

Whether you’re trying to attract a social media following or measure the results of your efforts with social, it’s critical that your team understands where you’re active today, what this presence means for your organization and the process for deciding to be active on another new social channel again in the future.

As your organization continues to scale your social media, keep these considerations in mind when choosing where your business should have an active account, allocating both your limited time and resources. Read on …


How to Achieve Peace of Mind with Customer Service Tools

Help via the Internet for companies in need of customer service assistance used to only come via a Craigslist posting for backup support from marginally employed millennials or from overseas virtual assistants with questionable English language skills. The latter was mostly an underpaid apparition that got the digital grunt work done with clients who interfaced through e-mail, but whose response messages had to be double-checked for the kind of typos and professional faux pas that could send your legal consul on a daytime television podium before Judge Judy.

Two startups have upped the customer service game in recent years, offering ‘round-the-clock customer support metrics and a slew of online tools to help companies sort out their day-to-day customer service quandaries from across a multitude of mediums. Read on …


What 5 Trending Technologies Tell Us about the Future of Social Media Marketing

The business marketing world is always looking for the next big thing in social media. While social platforms like Facebook, Twitter and Instagram rule the internet today, it’s only a matter of time before some new innovation comes along to woo away users.

In order to future-proof your marketing, and have an edge on your status-quo loving competition, it’s more important than ever to keep an eye on the latest social media trends. Read on …