Content curation has long been a dirty word for many content creators across industries in recent years, but in others respects, a powerful means of growing an organization’s reach by sharing valuable information. The Huffington Post is known for being one of the most successful news organization’s that relies heavily on content curation and has helped move the conversation around the widely used technique.
Content curation is one of the many strategies for creating valuable content for your audience that can help any publisher, whether that means a true publication, blog, or company, keep up with need for creating quality content at scale by pulling the information provided by others and repurposing it with a new perspective.
In a sense, content curation is the act of organizing some of the vast information online around a specific subject or theme to be useful for a particular audience like this article on Deadspin, this one on Upworthy or this one on BuzzFeed. In an era of content abundance, curation is a critical tool for scaling your marketing efforts.
Every single day there are two million blog posts written which is a lot of other content to compete with on a daily basis. Like any aspect of the content marketing industry, content curation is continually evolving for better or for worse to provide organizations with the ability to reach their readers.
Here are six predictions on where content curation is heading in 2014. Read on …