There’s an actual ATM that actually exists in the actual world that dispenses cupcakes instead of money.
Seriously, it’s a real thing. Now, a Twitter ATM doesn’t exist, but let’s pretend it does and instead of sugary treats it dispensed cash money based on your marketing efforts.
Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their social media marketing efforts. Monetizing your social media channels is just one of the many goals an organization should keep in mind, but important nevertheless, since all the activities occurring across your business should be driving measurable value.
Today, there are 347,000+ tweets posted on Twitter every 60 seconds. This highlights how widely used the service is today, how powerful it can be for promoting your messaging, and how difficult it can be to get your tweets seen among the pure volume of content posted on the platform throughout the day.
Why should your business spend time trying to monetize your Twitter efforts? Read on …