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5 Shareable Images on the Numbers Behind Halloween

Halloween: The only day of the year it’s acceptable to dress up as a zombie while eating your body weight in candy. Also, you’re not fooling anybody, everyone knows zombies don’t eat candy.

But have you wondered about the consumer trends behind this 7.4 billion dollar holiday? (like the fact that people will spend a total of $7.4 billion on Halloween this year.) So while you’re unwrapping that next Twix, check out some shareable facts about this spooky day we celebrate. Read on …

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Meet SumAll: Scott Pollack, Biz Dev

At SumAll, we realize it might be hard to realize that there are real humans making this thing happen for you. You might also want to know what we do in our free time. Well, we’re here to help you get to know us.

In an effort to show you who we really are, we’ve created “Meet SumAll,” an ongoing series that will introduce you to members of our team, one-by-one. So far we’ve introduced you to Mahssa and Michael. This time around, meet Scott, one of the maddest, baddest, coolest dudes in all the land.

Read on …

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The Marketer’s Guide to the Benefits of Vimeo Over YouTube

Online video has very quickly become one of the most engaging and ubiquitous forms of content marketing. ComScore reports that in 2013 more than half of all Americans watched a combined 52 billion online videos.

According to that same report one platform netted more hours of viewing than all others combined. It’s fairly obvious to anyone who has spent even a little bit of time online that the name of that platform is YouTube.

It’s very hard to argue against YouTube’s dominance in terms of volume, audience, and reach. Yet, when it comes to creating online video for your business, there might be a better choice.

Vimeo was started around roughly the same time as YouTube, but in the decade since its launch it has gone in a much different direction than its much larger cousin. Although Vimeo might not be as large or as ubiquitous as YouTube, many of the differences between the two make Vimeo the better choice for marketers in certain respects. Read on …

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How to Apply for a Job in Graphic Design

In Summer 2014, we began hunting for a new designer to fill a marketing designer position that just opened up. Seven days after the posting was up, we had almost 100 applications. By the time we took the posting down, we had close to 400. Sifting through 400 applications is about as fun as it sounds, but it did give me some unique perspective on the hiring process. For one, I was able to forgive the 30+ places that had gotten my resumé and never got back to me before I started at SumAll.

I realize being on the other side of the ball is a place many designers would love to be, so I thought I’d share some tips to allow you a competitive advantage. I’m not saying every job will be looking for what I did, but I am saying that you might find some of these tips useful in your hunt.

Here’s how I narrowed down the field. Read on …