Customer Cheerleader: Gossip from a Community Manager

Jacob Pastrovich is the community manager here at SumAll.

What does that mean exactly? Well it means he’s responsible for our social media presence and strategy; he works as part of our branding and marketing teams to make sure our initiatives and voice come across on SM. Reaching out to customers on a regular basis to help out in any way, gathering feedback, and trying to flesh out common problems or issues some of our users have in blog form via a series called “The SumBudsman” are all part of the job description. Read on …


Turn Your Twitter Marketing into a Money Machine

There’s an actual ATM that actually exists in the actual world that dispenses cupcakes instead of money.

Seriously, it’s a real thing. Now, a Twitter ATM doesn’t exist, but let’s pretend it does and instead of sugary treats it dispensed cash money based on your marketing efforts.

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their social media marketing efforts. Monetizing your social media channels is just one of the many goals an organization should keep in mind, but important nevertheless, since all the activities occurring across your business should be driving measurable value.

Today, there are 347,000+ tweets posted on Twitter every 60 seconds. This highlights how widely used the service is today, how powerful it can be for promoting your messaging, and how difficult it can be to get your tweets seen among the pure volume of content posted on the platform throughout the day.

Why should your business spend time trying to monetize your Twitter efforts? Read on …


Know Your Customer: How to Create an Accurate Customer Profile

One of the most important parts of your business is understanding who your customer is. This helps define what makes your company unique as compared to other businesses in your industry. The notion of a brand is created around these differentiators helping define what makes one company that different than the next.

Customers choose to shop at one t-shirt store over another or eat at one taco place over the other because you’ve built a business that caters to a particular demographic, offering quality products or services at the right price based on your market.

Therefore, it’s very important, especially from a marketing perspective, to know how to create an accurate customer profile that helps define who the customer is that you’re trying to reach. Read on …


This Is Our First Tweet Ever. Commence Cringing.

To celebrate their eighth birthday, Twitter decided to unleash everybody’s first tweet into the world for some unknowable reason, Facebook is entering Star Trek levels of technology with their new “DeepFace” project, and more in this week’s list of SumAll-certified reads.

  • Twitter celebrates it’s 8th year by showing everyone their first tweets ever. How embarrassing. (Twitter)
  • We learned orange buttons make people want to buy more (but probably not if your site is orange). (CNN Money)
  • The virility behind those viral headlines. (Buffer)
  • DeepFace 9 – Facebook knows your face better than you do. (TechCrunch)
  • Get your learn on. Twitter’s entire history in under 2.5 minutes. (Mashable)


Facebook: The Deepening

Jacob “The SumBudsman” here again to let you in on a (not so) little secret addition to SumAll’s arsenal: a deeper Facebook integration. A couple weeks ago, I posted about SumAll’s new look and feel, and this week, I’m going to take you through these additional Facebook insights.

These new features are still in test-mode, but we want you to benefit and use them as much as possible! So if you want access now, please e-mail Support@SumAll.com with the subject line “Lemme Dive Into Facebook” and we’ll be more than happy to grant you a key to Facebooktown, population: you. Read on …