periscope-01

3 minute read

What I Learned from the NYC Periscope Summit

September was the month of social media conferences. In the last 4 weeks, 10 large industry conferences have happened, one of them being the first Periscope Summit. A few hundred influencers and live-streaming enthusiasts gathered in NYC for two days of panels, keynotes, and intimate talks. I was there to get the scoop on this brand-new, game-changing platform.

Periscope is the perfect blend of all our favorite features from Twitter, Instagram, and webinars. You can follow and comment in real-time, you can share your praise with a tap, and you can learn while you are on the go. I’ve shared the periscope basics already, but the one thing that became clear during the summit was the sense of community and vulnerability that it creates among complete strangers. People feel connected to someone’s circumstance through a mobile phone’s screen. That’s powerful. Continue reading “What I Learned from the NYC Periscope Summit”

BI-emailLIST-06

3 minute read

The Small Business Owner’s Strategy to Building an Email List Quickly

Small business owners seriously underestimate the power of being invited into their target customer’s inbox.

Although inboxes are flooded with sales and promotional emails from retailers, there is evidence that proves that email is still one of the best ways to engage an audience and acquire customers. Case in point: Continue reading “The Small Business Owner’s Strategy to Building an Email List Quickly”

Macbook-Flat-Mockup-01

4 minute read

How to Streamline Blog Post Promotion on Twitter

If you clicked into this blog post, you probably struggle with figuring out how to say the same thing over and over again on social media. You spent hours writing that blog post, so it’s only right that you promote it as much as possible, especially since the average lifespan of a tweet is about 18 minutes. With an audience of over 11,000 followers across time zones, there is no denying that not all of our followers see all of our tweets. Thus, sharing blog posts consistently on our channels according to a schedule helps to maximize our content and promotional efforts.

Consistently resharing can seem spammy, but it is acceptable, even encouraged to share, because the feed goes quickly and your audience may miss your update. Think about tools like Meet Edgar and Buffer that make it easy for content to be reshared. They wouldn’t exist if it didn’t work well. In order to add value, they need to be able to see and consume your content. By switching up the titles and using different images with each post, you can diversify your updates to be more organic and well received. Continue reading “How to Streamline Blog Post Promotion on Twitter”

New-SumAll-V4-01

2 minute read

A Brand New SumAll Is Coming

Over the past five years, SumAll has gone from a simple linechart that supported a select few services to the most widely used connected data tool on the planet with half a million users.
Now we’re changing everything. For the newest version of SumAll, we’ve gone back to the drawing board and redesigned our application from the bottom up. The new SumAll is focused on providing you tools and intelligence that help turn your social media audience into valuable customers.

Continue reading “A Brand New SumAll Is Coming”

fb-blog-header-01

1 minute read

Is Facebook Dead?: The Dos and Don’ts of Facebook Marketing

Facebook is dying. Facebook Ads aren’t effective. Stop me if you’ve heard this before. But is it really true?

Post Planner examined these questions and provided tips on how you can use Facebook to its fullest potential as a business. Below, we rounded up all of their best Facebook marketing tips and compiled them into a single guide that you can refer to whenever you need an extra boost to your Facebook strategy.   Continue reading “Is Facebook Dead?: The Dos and Don’ts of Facebook Marketing”