3 minute read

How You Can Build Your Brand with Periscope

I’ve talked about the live-streaming app Periscope before and how it’s still a relatively new and unknown product for people who aren’t social media marketers. It was a tool that not a lot of brands – or people for that matter – knew how to leverage not too long ago, but all that has changed now. The last month or so has resulted in an increase in the amount of broadcasters and viewers on the platform right on time for the upcoming Periscope Summit in September.

I chatted with Africa Miranda, an early adopter of Periscope and one of the panelists for the summit. She shared tips on how businesses, bloggers, and media personalities can thrive on the live-streaming app and take engagement to completely new levels.
Continue reading “How You Can Build Your Brand with Periscope”


3 minute read

Tips from 3 Social Media Managers on How to Edit Your Instagram Photos

Do you ever see feeds that look perfectly put together and you wonder how they got so many photos to look so cohesive and well-planned? So did we. I have been working on an Instagram strategy for SumAll and was curious what the ingredients to those successful Instagram accounts were.

Adding tons of hashtags and other Instagram black magic as I like to call it, is going to be pointless if you don’t take good pictures. That has been proven time and time again across Instagram. The channels that create better content always perform better on this visual platform. For this reason, we wanted to chat with some social media managers to see what their secret sauce is  to master this platform.
Continue reading “Tips from 3 Social Media Managers on How to Edit Your Instagram Photos”


5 minute read

How to Make Use of Instagram’s “Layout App” for Business

Instagram recently launched another standalone app called Layout, where users can easily create photo collages for uploading on Facebook, Instagram, and other social media channels. Photo collage tools aren’t a new concept for some users, Instagram reported that 20% of their users, or approximately 60 million people, were already using third party tools to create collage posts.

These third party apps include: Pic Collage, InstaCollage, PhotoGrid, and others, but many were built around a freemium model and contained pop advertisements that users found intrusive. Enter Layout, Instagram’s second complimentary app to its flagship product that can help businesses and users better create engaging visuals for sharing on the channel without having to leave the Instagram ecosystem, one of the goals of the creation of this app. Its feature sets would have been too much to add to the existing Instagram app itself, which is why a standalone app was the best solution. Continue reading “How to Make Use of Instagram’s “Layout App” for Business”


3 minute read

The Tools We Use to Promote Transparency

A lot has been written about SumAll and our commitment to being a totally transparent company. A lot. But we’re certainly not the first nor only company to reveal how much every employee makes or to have a flat organizational structure. Valve, the world-famous video game company, is renowned for not having job titles, and our friends at Buffer have a page dedicated to revealing things like salaries, equity, and a real-time revenue dashboard.

So the question becomes why we chose to structure (or, deconstruct) SumAll in such a radically different way from the majority of established, successful businesses. The reasoning is best explained by SumAll CEO Dane Atkinson when said, “The usual corporate doctrine can be configured poorly for employees. It’s almost designed to enable evil to happen. You can tell an employee they have 10,000 shares, but it doesn’t mean much if I just give myself 100 million shares or whatever. Their stake is going to be worthless. Most of the engineers out there have no idea what their ownership stake really is.” Transparency for us comes down to making sure every employee is happy and knows they’re being compensated fairly. Happy employees equals better employees.

But actually putting this level of openness into practice isn’t always a smooth process. Constant and open communication is the most important thing to maintain to make sure everyone is on the same page at all times. To facilitate communication, we use a number of tools on a nearly daily basis that helps in coordinating tasks, making company-wide announcements, or just figuring out where we’re going for happy hour after the day’s done. Here are the top tools we use to promote transparency within SumAll. Continue reading “The Tools We Use to Promote Transparency”

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3 minute read

7 Tools to Help You Create Visual Content

Visual content is king. Adding a photo to a post increases engagement, and the rise of apps like Snapchat, Pinterest and Instagram shows that visual content is here to stay.

When you aren’t a photographer, graphic designer or even slightly creative, posting to these channels can become difficult. But who can resist trying, when Instagram alone boasts 300 million active users? Enter these tools to help. Continue reading “7 Tools to Help You Create Visual Content”