Feeling hungry for success? We over at SumAll have got the perfect recipe for you! It’s appetizing, fun and rewarding to make, and won’t add on to your love handles—I mean, it won’t make you look bad! Follow SumAll’s recipe for success and I guarantee you, you’re going to enjoy the delicious results.
You’re busy, I’m busy, everyone’s busy. You’re a hardworking member of the ecommerce world; I write blog posts about it, hoping you’ll finally notice me. Our common denominator, SumAll, is always releasing new stuff to make your life easier as an online merchant, and I’m pleased to be writing that blog post announcing that we do indeed have some new tools available.
I remember my first Facebook Live video like it was yesterday. There I was, slicing two and a half pounds of raw chicken for a giant thing of matzo ball soup, and I thought to myself, “Wouldn’t it be funny and weird if I went Live right now?” And went Live I did: for fifteen minutes, my phone recorded at close-up my cutting board as I silently sliced all that raw chicken. Oh, it was great. I got a lot of likes and viewers, concerned comments from my parents, but more importantly, a new appreciation for the content I produced and the ways I could produce it.
Live has since extended to Instagram and even text-based Twitter, and since there’s more to Live than just the opportunity for me to be weird on the Internet, I’ll switch gears and turn this post into an informative blog about how Live can benefit your small business. No need to bring in any raw chicken.
My mom has this amazing collection of beaded sweaters that, some years back, we attempted to sell on Etsy. I say “attempted” because there were absolutely no sales and barely any traffic, and it was mainly all our fault. You see, I was twelve-years-old at the time and thought I could do wonders with a camera, but all I managed to do was take low-quality pictures of wrinkled sweaters with bad lighting and shadows. Mom, if you’re reading this, I’m sorry. Will you still give me Hanukkah money?
Like our failed Etsy endeavor, I’ve seen so many retailers in the online world with great products but horrible execution with their presentation. For a lot of online merchants with great ideas, the design aspect of selling their product seems to fall through the cracks, and it can be the do or die of their online business. So just what exactly is the value of your store’s design, and more importantly—how can you make your store look great without breaking the bank?
But what if I told you there was a method to all this madness? After Wendy’s sassy Twitter persona challenged a teenager from Reno, NE, to get 18 million retweets in exchange for a year’s worth of their chicken nuggets, their Twitter page saw 330 million impressions and gained 149,000 followers. Don Draper wouldn’t even know what hit him.
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