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2 minute read

The Perfect Social Media Cocktail

Happy 4th of July weekend! While most of us are already mentally checked out of work and ready to embark on a much needed four-day vacation from our desks, the reality is that as social media managers, we are never really “off.” There are still mentions to be responded to, monitoring to be done, and holidays to capitalize on – at least until we can schedule posts on Instagram and automate human interaction.

When posting on social networks like Twitter, LinkedIn, Facebook, Instagram, and Pinterest, we optimize our posts so that they are shareable and successful. This takes tons of trial and error, but below we have the top ingredients that make a social media post successful. Continue reading “The Perfect Social Media Cocktail”

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3 minute read

6 Tools to Nurture Leads and Increase Referrals

In the highly competitive social selling landscape, the fortune is in the follow-up. Service-based businesses, consultants, and agencies rely on word-of-mouth promotion to be successful, reporting that 72% of their business comes from referrals. So what are you doing to stay relevant and top of mind? You know you need to strengthen your network, but people are forgetting you because you just can’t find the right words or reasons to slide into their inbox. Thus, you are missing out on revenue from closing deals and getting referrals. Our friends at Contactually are helping us change all of that.

We partnered on a referrals webinar last week to show our users how to send timely, personal, and relevant follow-ups to your network and what tools can streamline that process. Creating a touch point from a personal or professional event improves your likelihood of getting a response as well as building rapport with your contact. Use events like birthdays, births, vacation, relocation, promotion, job changes, and company news to reconnect with contacts and remain top of mind. Continue reading “6 Tools to Nurture Leads and Increase Referrals”

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2 minute read

The Recent Snapchatification of Facebook

Overlay colorful text on photos. Swipeable filters. Resizable emojis and stickers. These are all prominent features of Snapchat that Facebook recently pushed out in their iOS app in an effort to stay relevant and increase engagement among young Internet users.

The popularity of photo sharing has increased with an average of 400 million snaps sent per day with 71% of Snapchat users being under 25. This is vastly different from Facebook with only 28% of users being under 25. Every second, 8,796 photos are uploaded to Snapchat versus 4,501 photos that are uploaded to Facebook. With statistics like this, Facebook is making adjustments to lure users back to the site. Last week, it was announced that Facebook would allow GIFs to be uploaded, which are what made Tumblr so popular among young people. Now Facebook is borrowing some ideas from another, burgeoning social network.   Continue reading “The Recent Snapchatification of Facebook”

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2 minute read

Trending Tags and Trending Places: The New Face of Instagram

A new version of Instagram has been released that will undoubtedly change (and hopefully improve) the way we find and consume visual content. Instagram has been searching for the best way to expose its users to fresh content and interesting accounts by topic, place, and person. Not to mention, Instagram doesn’t want to be left behind in the race with other platforms like Twitter to be a daily source for your news updates. Welcome trending hashtags, trending places, and updated search functions to the Instagram family.

More than 70 million photos and videos are posted to Instagram every day from 300+ million users. Instagram announced on Wednesday the release of two very neat (and Twitter-like) features: trending hashtags and trending places/themes. These two features have been added to the Explore page (conveniently marked with magnifying glass icon) above the original explore section that showcased photos based on your Instagram activity.
Continue reading “Trending Tags and Trending Places: The New Face of Instagram”

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5 minute read

How to Generate Results Using Promoted and Cinematic Pins on Pinterest

Pinterest recently launched Cinematic Pins as another version of their already successful Promoted Pin advertising offerings. Sponsoring pins could be a viable advertising avenue to help your business attract new customers and drive more engagement from your current audience.

Although considered a more niche social network when compared to the giants such as Facebook or Twitter, Pinterest’s popularity is continually on the rise and has amassed nearly 50 million users, further proving that it is a relevant platform for many different types of marketing campaigns.

What Pinterest lacks in pure volume, it makes up for with a unique audience. Users actively seek and share their favorite products, brands and project plans, which may ultimately indicate their future purchasing decisions or customer behaviors.

Learn how to generate results and drive engagement for your brand using these two forms of advertising on Pinterest and why your business should pay attention to this on-the-rise social platform. Continue reading “How to Generate Results Using Promoted and Cinematic Pins on Pinterest”