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April Fools: Introducing Netflix for SumAll

Have you ever wanted to know how many hours you’ve spent binge watching quality TV shows like Breaking Amish, Long Island Medium, and Cake Boss?

Well, if you’re anything like me, you’re probably happier being blissfully unaware of your Netflix viewing habits – I prefer not to know how short of a time it took me to watch all eight seasons of How I Met Your Mother. But for those of you who are unapologetic about how much Netflix you watch, go ahead and connect your account with SumAll. Here’s a rundown of all the great new features we’ll be offering. Read on …

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So What Is Real-Time Bidding, Anyway?

Web advertising is big business. So big, in fact, that it drives the entire web. Despite Google’s multi-faceted empire, 96% of the web giant’s profits come from advertising. Massive industries have sprung up around digital advertising, and the rise in recent years of smartphones and tablets have only created more moneymaking opportunities.

But the very fact that web advertising is so omnipresent means that advertisers are using a wide variety of techniques to attract those sweet, sweet clicks. In 2014, the name of the game for online advertisers is a system called real-time bidding (RTB). Instead of the classic cookie-driven web ads of the past, most internet advertising companies today rely on complex algorithms to deliver digital advertising to consumers. And if your company deals with the internet advertising ecosystem in any way, odds are real-time bidding figures into your business model. Read on …

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Clean Out Your Social Media Zombies

April. A time of transition. A time when flowers are blooming and network television is making the transition to its spring line up. It’s a time of change. When old, rotting, decomposing “friends” can be culled from your list and make room for the new friends. This can be a sad time for some (because there’s nothing to watch until Mad Men starts), but just think of all the free time you’ll have after the Walking Dead finale this Sunday.

Embrace the change. Here’s a few things you can do to shake the walkers from your following and make room for the good stuff. Read on …

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Customer Cheerleader: Gossip from a Community Manager

Jacob Pastrovich is the community manager here at SumAll.

What does that mean exactly? Well it means he’s responsible for our social media presence and strategy; he works as part of our branding and marketing teams to make sure our initiatives and voice come across on SM. Reaching out to customers on a regular basis to help out in any way, gathering feedback, and trying to flesh out common problems or issues some of our users have in blog form via a series called “The SumBudsman” are all part of the job description. Read on …

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Turn Your Twitter Marketing into a Money Machine

There’s an actual ATM that actually exists in the actual world that dispenses cupcakes instead of money.

Seriously, it’s a real thing. Now, a Twitter ATM doesn’t exist, but let’s pretend it does and instead of sugary treats it dispensed cash money based on your marketing efforts.

Twitter is a powerful platform for a business trying to engage in one-on-one conversations with their audience, while also trying to monetize their social media marketing efforts. Monetizing your social media channels is just one of the many goals an organization should keep in mind, but important nevertheless, since all the activities occurring across your business should be driving measurable value.

Today, there are 347,000+ tweets posted on Twitter every 60 seconds. This highlights how widely used the service is today, how powerful it can be for promoting your messaging, and how difficult it can be to get your tweets seen among the pure volume of content posted on the platform throughout the day.

Why should your business spend time trying to monetize your Twitter efforts? Read on …