A few weeks ago, we released our Twitter segmentation feature as part of our SumAll Premium offering. We want you to have as much information about your audience as possible so that you can market to your audience more effectively and optimize your spend. Thus, we have expanded the Twitter Segmentation export with new categories.
The Twitter Segmentation now includes your followers’ followers, identification of verified accounts, time zones, and how often they favorite (recently changed to “like”) things! That opens up a whole new world of possibilities and increases the number of smart marketing tactics you can employ. Here are our top five that you can start implementing immediately. Continue reading “Twitter Segmentation for SumAll: All the New Features You Need to Know”