Future-SEO-01

4 minute read

The Past, Present, and Future of SEO

Us SEO professionals can be compared to magicians, except instead of having people as our audience, we have search engines. And just like pulling white rabbits out of hats, we can trick search engines to rank on the first page of any search page. For instance, I have optimized this very article to appear number one for “insomnia cures”!

All jokes aside (this was actually called “Google Bombing” back in the day), we all know modern SEO is actually quite the opposite, and it’s been this way for a long time. Ever since the concept of basic information retrieval systems (e.g. Gerard Salton’s SMART informational retrieval system) has been invented – and the first web-based search engine “webcrawler” – search algorithms have been steadily improving. Instead of writing about current theory and practice, which is likely to be outdated by the time you read this, I’d like to talk about the past, present, and potential future of SEO.

Continue reading “The Past, Present, and Future of SEO”

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2 minute read

Translating Your Social Media Metrics Report

As a social media strategist and community manager, I am often asked about creating and optimizing social media strategies.

The amount of data and tools that are available is overwhelming and can cause some business owners, marketers, and even social media professionals to do minimal reporting to get by. We know a lot of you like to wing it on social media, but numbers are important for: Continue reading “Translating Your Social Media Metrics Report”

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1 minute read

Introducing Flutter for SumAll: A New Way to Grow Your Twitter Audience

We couldn’t be happier to announce our acquisition of Flutter and welcome them into the SumAll family.

Founded in 2013, Flutter was created to help businesses build an active of audience of Twitter users who are more likely to engage with their brand. Flutter works by using complex algorithms that enable a marketer to find followers of the brands and individuals they follow. Flutter then ranks these brands and individuals by their social presence and relevancy so that the marketer can make fast, strategic decisions about who to follow next. This means you can not only build a large Twitter following quickly, but your followers are more likely to be engaged as well. Continue reading “Introducing Flutter for SumAll: A New Way to Grow Your Twitter Audience”

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1 minute read

The Twitter Roadmap to Getting More Engagement

It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses are vastly different – what works for one audience has the potential to get a less then warm reception when used for an entirely different audience.

But even though you shouldn’t expect the same approach to work on every single audience, you should still be thinking about simple ways to optimize your tweets to make them more retweetable. Fast Company’s article, Twitter 101: How to Get More Clicks, Retweets, and Reach, provides easy to understand tips on all the ways you can become a better tweeter. Like how just adding a photo will increase the likelihood your tweet will be retweeted by 35%. Below, we compressed and compiled all the Twitter best practices into a single guide for you to refer to whenever you need a jump-start in your engagement rate. Continue reading “The Twitter Roadmap to Getting More Engagement”

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2 minute read

Higher Education Social Media: What You Can Learn from These Colleges’ Accounts #HESM

Higher education is considered one of the industries that thrives on social media due to the organic community and interactions that mirror what’s happening in real-life. The feeling of pride and connection to your university is unlike any other, and social media has allowed schools to strengthen and nurture those bonds over time with a status update or a nostalgic photo.

From recruitment to student engagement to alumni fundraising, the opportunities on social media are unlimited and engagement doesn’t have an expiration date.  In fact, a new study reported 57 percent of colleges surveyed used social media as a key part of their fundraising strategy. Continue reading “Higher Education Social Media: What You Can Learn from These Colleges’ Accounts #HESM”