2 minute read

The 2 Enlightening Twitter Metrics We Often Ignore

Week after week, we read the latest social media news and best practices articles hoping to make sense of the numbers on the screen. Social media measurement is important to us as social media managers and small business owners – both for job security and plain old sanity. We need to be able to prove to our bosses, coworkers and even ourselves that all the time we invest posting is actually worth the effort and battery power. (We all know the struggle of being tethered to an outlet for the sake of live tweets.)

So here is some light at the end of the tunnel, the quick guide on how to analyze your Twitter stats and convert some of those numbers into impactful action. Continue reading “The 2 Enlightening Twitter Metrics We Often Ignore”


2 minute read

5 Unconventional Ways We Bolster Productivity at SumAll

By now we’ve all heard about the perks that come with working at a startup.

From the free snacks and drinks to discounted gym memberships, most startups offer a slew of benefits that not only attract the top talent on the market, but make the workplace an exciting and productive environment to be in. Here are five ways we boost productivity and morale at SumAll. Continue reading “5 Unconventional Ways We Bolster Productivity at SumAll”


3 minute read

Get That Cool Job: Social Media Manager

Are you always wondering how people get those really cool jobs? Like a social media manager who gets paid to play on social media all day? With billions of people on Facebook, Twitter, and Instagram daily, we should all be getting rich, right?

But there’s a long list of specific skills needed to successfully manage a social media account. Savvy companies know that in order for an account to be beneficial to their business and brand, they have to hire a professional to get the results they want and save money and time in the long run. Continue reading “Get That Cool Job: Social Media Manager”


1 minute read

How to Calculate the ROI for Your Social Media Channels

When it comes to evaluating how effective your marketing efforts are, there’s no one single formula for figuring out what your return on investment should be. 

Some companies are worried about how their tweets are creating actual revenue for the business, while others are more concerned with having a popular Twitter account that has a ton of followers and engagement but not a real attributable impact on their bottom line. With so much variation in how companies use social media to social media ROI is bound to look different for everybody, that’s why we made this handy infographic to help you get started. Continue reading “How to Calculate the ROI for Your Social Media Channels”


3 minute read

7 Ways to Stay Motivated When You’re Working from Home

It’s no secret that working from home is full of distractions. You’re the only one who seems to realize that you’re on the clock. The kids are calling you, the dogs are barking, the doorbell is constantly buzzing, and your spouse is asking a million questions and leaving you a to-do list. And let’s not forget your own distractions—you’d much rather be watching television or just lying in bed. Am I right?

I work from home an average of two to three times a week. At first, I was determined to make sure that working from home was just as productive as being in the office. After all, there was no rush to make it into the office and no traffic to sit through, so I simply had to freshen up and hit the computer, no?

Around week two the enthusiasm quickly faded. I mean, I was home—checking emails and calling clients could wait. I wanted to do the stuff I had no time for because I was busy commuting and working in an office. Clean the house, run errands, catch up with old TV shows like Breaking Bad, or whatever else I could think of. I quickly realized that if I didn’t want my in-the-office to-do list to pile up, I had to become motivated again and create some organization for working from home.

Here are some tips to keep you motivated when working from home: Continue reading “7 Ways to Stay Motivated When You’re Working from Home”