ecommerce-free-font-icons

The Case for Icon Fonts: A 3 Step Tutorial

As part of our “spam the internet to death with images that don’t suck” mission, we recently published a series of e-commerce icons for free.

You’ll see that we are giving away two versions as images for you to implement them the old way (they’ll look great on your Myspace page) as well as in a font. Some designers have gotten on board with the @fontface revolution, which is great, but there’s still a lot of room to climb higher and replace your static images with fonts. Read on …

brick-and-mortor

Why You Should Sync Your E-Commerce Store with Your Offline Business

The online and offline world of your business should be one cohesive experience that meshes together well. Both your online store and offline locations can help support one another in a variety of ways, but approaching each store separately will limit the full potential of your business, missing out on key opportunities.

Last year and already in 2014, many e-commerce first websites like Warby Parker, Bonobos, and Birchbox have opened up brick-and-mortar retail locations to better serve their customers. Many of these businesses opened up physical stores due to their data sources telling them that’s what their customer base wanted to complete their experience with each brand. This data from their analytics better informed their decision to expand their offerings and make a greater impact with their customers. Here’s how to best sync your e-commerce store online with your brick-and-mortar store offline. Read on …

netflix-header

April Fools: Introducing Netflix for SumAll

Have you ever wanted to know how many hours you’ve spent binge watching quality TV shows like Breaking Amish, Long Island Medium, and Cake Boss?

Well, if you’re anything like me, you’re probably happier being blissfully unaware of your Netflix viewing habits – I prefer not to know how short of a time it took me to watch all eight seasons of How I Met Your Mother. But for those of you who are unapologetic about how much Netflix you watch, go ahead and connect your account with SumAll. Here’s a rundown of all the great new features we’ll be offering. Read on …

real-time-bidding-101

So What Is Real-Time Bidding, Anyway?

Web advertising is big business. So big, in fact, that it drives the entire web. Despite Google’s multi-faceted empire, 96% of the web giant’s profits come from advertising. Massive industries have sprung up around digital advertising, and the rise in recent years of smartphones and tablets have only created more moneymaking opportunities.

But the very fact that web advertising is so omnipresent means that advertisers are using a wide variety of techniques to attract those sweet, sweet clicks. In 2014, the name of the game for online advertisers is a system called real-time bidding (RTB). Instead of the classic cookie-driven web ads of the past, most internet advertising companies today rely on complex algorithms to deliver digital advertising to consumers. And if your company deals with the internet advertising ecosystem in any way, odds are real-time bidding figures into your business model. Read on …

walking-dead

Clean Out Your Social Media Zombies

April. A time of transition. A time when flowers are blooming and network television is making the transition to its spring line up. It’s a time of change. When old, rotting, decomposing “friends” can be culled from your list and make room for the new friends. This can be a sad time for some (because there’s nothing to watch until Mad Men starts), but just think of all the free time you’ll have after the Walking Dead finale this Sunday.

Embrace the change. Here’s a few things you can do to shake the walkers from your following and make room for the good stuff. Read on …