One Secret to E-Mail Marketing that Will Produce Results for You

First, the bad news: Almost two thirds (62 percent) of people who subscribe to an e-mail newsletter aren’t engaged with the content.

Why aren’t people responding to the e-mail messages they receive? Usually, the content fails to address their concerns and problems. If you want e-mail to produce results for your business, then you need to use it a little smarter. You need content that addresses your reader’s unique situation and helps move them toward achieving their ultimate result. Read on …


How to Make Your Blog More Twitter Friendly

There are many elements that go into a blog post to make it more prone to widespread distribution like optimizing all your content for easier sharing on Twitter.

Most businesses today understand the value of marketing on Twitter and sharing their various forms of content on the social network, but most don’t have any idea of how to develop blog posts with Twitter in mind from the very beginning of the content creation process.

There are two approaches to making your blog more Twitter friendly from the beginning. The first is catering the subjects you’re covering in a blog post to what will fair better on Twitter, while the second is fine tuning the elements of your individual blog posts and your overall blog to be more easily shared on Twitter.

Lets dive into the second approach and focus on how to make your blog more Twitter friendly by focusing on adding specific elements in each blog post and setting up your overall blog for ongoing success on Twitter. Read on …


Join Us Again! SumAll Salon: Customer Happiness Edition

On Thursday, September 18th from 6-8PM we’ll be hosting another very special SumAll Salon event here in New York City. This time it’s all about  customer happiness and will take place at WeWork, Fulton Center.

It’s free to attend, but space is limited, so RSVP now.

Join fellow small businesses for a casual gathering where we’ll share insights about how to effectively leverage customer service to get the most out of your business. Learn from your peers as well as from SumAll’s customer experience experts to find out the best tips to answer tickets, increase customer happiness, and get the most out of your customer service tools. For small businesses by small businesses presented by SumAll. If you were at our last Salon event, you’ll remember the casual, round-table format, and we’ll be replicating that once again, but instead of talking about social media, this time it’s all about customer experience secrets.
Read on …


Be a SumAll Beta Tester for Zendesk

Are you one of the 40,000+ companies and businesses using Zendesk for all of your customer service needs? Want to be a SumAll beta tester? We want to hear from you!

Our developers are working diligently on an integration with Zendesk that would allow you to see important datasets, everything from time spent on answering tickets to average number of tickets per day. Tracking this type of data in SumAll will allow you to see how your customer service stacks up with things like your customer engagement on social media, your site traffic, sales, etc. If you’re interested in gaining early access to this integration, please fill out the form below and we’ll be in touch as soon as we’re ready to let you start testing. Read on …


The Basic Guide to SEO: 5 Latest Trends and Tips for 2015

While Google continues to update its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.

Constantly improving search engine software means many SEO experts are heading towards a more holistic approach more in line with content marketing strategy and traditional marketing techniques. In this article, I’ll share current trends and other tips to use when developing your latest SEO plan for the future. Read on …