tools for visuals -01

3 minute read

7 Tools to Help You Create Visual Content

Visual content is king. Adding a photo to a post increases engagement, and the rise of apps like Snapchat, Pinterest and Instagram shows that visual content is here to stay.

When you aren’t a photographer, graphic designer or even slightly creative, posting to these channels can become difficult. But who can resist trying, when Instagram alone boasts 300 million active users? Enter these tools to help. Continue reading “7 Tools to Help You Create Visual Content”


5 minute read

4 Ways to Convert Social Media Leads on Your Blog

Although social media can be a lead-driving force, 52% of marketers cite difficulties in accurately measuring ROI from social marketing.

Much of that frustration is caused by social media’s ability to drive traffic, but not conversions. So, to make sure you’re making the most of these social media leads, here are four different ways you can optimize your blog to convert them. Continue reading “4 Ways to Convert Social Media Leads on Your Blog”


5 minute read

5 Easy Strategies to Boost Holiday Sales on Instagram

You can increase Instagram sales during the holidays while building connections with your customers. The holiday season is the ideal time to ramp up your marketing and sales efforts since shoppers are more receptive to your promotional posts.

According to, the average value of a sale referred through Instagram is $65. Here are five tactics to employ on Instagram for holidays this month and throughout next year. Continue reading “5 Easy Strategies to Boost Holiday Sales on Instagram”


5 minute read

16 Tools to Boost Your Business Growth as a Side Hustler, Freelancer, or Solopreneur

It’s hard to imagine that only a decade ago, referring to yourself as a freelancer would be seen as more of the exception than the norm.

If you’re someone with dreams of transitioning from working for a boss to becoming the boss, the good news is that you’re in good company. A study by the Freelancers Union estimates that by the year 2020 freelancers will make up nearly half of the American workforce.

Even if you’re not quite at the point to make the leap full-time, part-time entrepreneurs or side hustlers are also making their mark as consultants, coaches, and freelancers on the side.

With side hustling and freelancing on the rise, the need to have powerful tools and resources to help your businesses thrive is more important than ever.

From managing your time to setting up systems to get paid, here are 16 tools to help boost your business growth as a side hustler, freelancer, or solopreneur. Continue reading “16 Tools to Boost Your Business Growth as a Side Hustler, Freelancer, or Solopreneur”


2 minute read

Twitter Segmentation for SumAll: All the New Features You Need to Know

A few weeks ago, we released our Twitter segmentation feature as part of our SumAll Premium offering. We want you to have as much information about your audience as possible so that you can market to your audience more effectively and optimize your spend. Thus, we have expanded the Twitter Segmentation export with new categories.

The Twitter Segmentation now includes your followers’ followers, identification of verified accounts, time zones, and how often they favorite (recently changed to “like”) things! That opens up a whole new world of possibilities and increases the number of smart marketing tactics you can employ. Here are our top five that you can start implementing immediately. Continue reading “Twitter Segmentation for SumAll: All the New Features You Need to Know”