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2 minute read

Twitter Segmentation for SumAll: All the New Features You Need to Know

A few weeks ago, we released our Twitter segmentation feature as part of our SumAll Premium offering. We want you to have as much information about your audience as possible so that you can market to your audience more effectively and optimize your spend. Thus, we have expanded the Twitter Segmentation export with new categories.

The Twitter Segmentation now includes your followers’ followers, identification of verified accounts, time zones, and how often they favorite (recently changed to “like”) things! That opens up a whole new world of possibilities and increases the number of smart marketing tactics you can employ. Here are our top five that you can start implementing immediately. Continue reading “Twitter Segmentation for SumAll: All the New Features You Need to Know”

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2 minute read

7 Small Business Saturday Stats You Probably Didn’t Know

Thanksgiving is tomorrow and with that, holiday shopping officially kicks off—unless you’re one of those folks that gets it done by Halloween. We all have heard of Black Friday and the rebooted Cyber Monday, but have you heard of their counterpart, Small Business Saturday? Small Business Saturday is exactly what it sounds like, a day where you’re encouraged to buy local and it’s this weekend.

With that, we’d too like to encourage you to do your holiday shopping with your local merchants, makers, and cupcake bakers. Here are five facts that’ll—hopefully—inspire you to spend your hard-earned cash with the hard-workers in your neighborhood. For you small businesses out there, SumAll has your back. See how we’re helping over 500,000 folks just like you track their data and make better business decisions.  Continue reading “7 Small Business Saturday Stats You Probably Didn’t Know”

last minute holiday planning with social media

5 minute read

How to Pull Off a Last-Minute Holiday Campaign With Social Media

According to the National Retail Federation (NRF), nearly 82% of holiday shoppers began their shopping in October and November. This means, that if you haven’t started your holiday marketing campaigns, you’re late to the party. Luckily, not so late that you still can’t benefit. The shopping Super Bowl better known as Black Friday and Cyber Monday is a few days away. You can still take advantage of your customers’ wallets with a holiday campaign over social media.

Holiday campaigns aren’t limited to only retailers and consumer brands. Business-to-business and service-based companies can get in on the holiday joy, too. Whether you’re selling jewelery, software as a service, or consult with small businesses, you can rake in some extra cash over the coming weeks that will have long-term effects, if not an immediate monetary impact. A holiday campaign can boost brand awareness, increase traffic to your website, increase email subscriptions and brand sentiment, which can convert into revenue. Continue reading “How to Pull Off a Last-Minute Holiday Campaign With Social Media”

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6 minute read

The Twitter Segmentation Guide: 7 Ways to Improve Your Social Media Marketing and Sales

There’s no right way to use it Twitter. From the casual user who’s interested in getting the latest celebrity gossip news to the small business owner looking to establish their brand – Twitter is what you make of it.

In this guide, we will talk about how you can use the new SumAll Twitter Segmentation tool to leverage the power of your audience to help you effectively convert your followers into customers. Understanding exactly what kinds of people are in your audience is the key to developing social media campaigns that improve your strategy and success.

So what exactly is Twitter Segmentation?

(Download this segmentation guide as a PDF.) Continue reading “The Twitter Segmentation Guide: 7 Ways to Improve Your Social Media Marketing and Sales”

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2 minute read

The Secret Sauce of Marketing Success: Audience Segmentation

I’m sitting at my favorite bar in Brooklyn, ready to square up after finishing my single, responsibly enjoyed beverage, when the bartender slides an iPad in front of me with my bill. What a time to be alive! No hoverboards, no cures for cancer, no flying cars, but at least I can pay for my drink with an iPad. I slide my card, scribble an unreadable signature with my fat finger, and start to hand the iPad back when I stop. Continue reading “The Secret Sauce of Marketing Success: Audience Segmentation”