5 Retargeting and Remarketing Tips for Beginners

Here’s a common scenario that many businesses face. Visitors come to their website, browse a page or two, and then they leave. They don’t make a purchase, they don’t submit a lead form, and they don’t even sign up for your newsletter. Fortunately, those visitors are not lost forever, thanks to retargeting.

Retargeting (also referred to as remarketing) allows you to advertise to people based on their behavior on your website. In this post, we’re going to look at a few ways you can use retargeting to capture the visitors you might have otherwise lost. Read on …


Know Your Social Media Audience: A Case Study with L.A. FOODIE

Meet Drew

Drew Hubbard is Owner and Chief Strategist at L.A. Foodie, a content marketing brand with over 100,000 social followers.

L.A. Foodie is on a mission to showcase the vast and evolving city of Los Angeles through food. But they don’t consider themselves food critics. Rather, they support the local food community of Southern California by curating photos, videos, podcasts, and all sorts of great content around the food they love. Read on …


The Marketer’s Approach to Balancing a Paid, Owned, and Earned Social Media Strategy

Unless you’ve been living under a rock for the past decade or so, you know that social media is an incredibly important (if not fundamentally essential) tool in your marketing arsenal. However, the more you investigate, the more you begin to realize just how complicated social media marketing really is.

Before deciding to invest in social media there are many legitimate questions that need to be answered. Where should I invest the bulk of my spend? What tangible results can I expect to see from these efforts? What does success even look like?

Luckily there exists a framework for looking at social media marketing that provides a way to easily divide and conquer different aspects of social media and allow you to better evaluate the entire enterprise as a singular whole. Read on …


How to Find Out What Your Customers Want

The lyrics to the Spice Girls song Wannabe “tell me what you want what you really really want” is something businesses think every day. What do our customers want? What do they really, really want?

Thanks to a variety of tools and public audiences that are at your disposal, you don’t have to rely on creating a focus group to find out. Here are some great ways to find out what your target customers really want from your business. Read on …


Increasing Instagram Engagement: A Case Study with New York Live Arts

Meet Katie

Katie Jennings is the marketing manager for the internationally recognized performance art theater, New York Live Arts.

Based in the heart of Chelsea, New York Live Arts brings together artists and audiences from around the world. Katie is in charge of coordinating all their marketing efforts, including special campaigns that highlight individual shows and performers. Read on …