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4 minute read

Content Strategy: How to Turn Content Into Revenue

Having original content is a valuable tool for your business. It helps to define your image, voice, and unique perspective that differentiates you from your competitors.  Original content can also help educate potential customers about your industry and inform them about the products or services you offer.

While providing original content is great, developing a content strategy is even better. Content strategy is all about taking the content you create, turning it into leads, and eventually generating revenue.  There is no precise formula to make the transition from content to revenue, but there are some steps you can take to create a strategy that works for you.

Continue reading “Content Strategy: How to Turn Content Into Revenue”

1 minute read

New SumAll Service: LINKEDIN

We are delighted to announce the addition of Linkedin to the SumAll platform! We continue to focus on our agency and brand clients and understand the need to see Linkedin data next to all other services.

We started with Linked pages so do not yet cover individual profiles. Not shockingly much of the social metaphor for followership, engagement, and post interactions is consistent with the other players.

We have already noticed a difference in the balance of engagements. Add you Linkedin data and help us make a model for everyone on the differences between platforms.

1 minute read

New Feature: Campaign Exporting!

We are thrilled to announce the launch of this highly versatile feature. We know there are times where you need to look into a 2 or 72 day period. Campaign export is designed to give customers custom date range access to data!

Simply select the feature on the left and pick whatever period you like. Then select the profiles you want to add and you will see the data appear on the right. When you have the right mixture hit DOWNLOAD CSV and then go to town!

We will be coming back to this feature after some other enhancements to add in visualization layer. Lots coming in July for you all!

 

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1 minute read

The Twitter Roadmap to Getting More Engagement

It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses are vastly different – what works for one audience has the potential to get a less than warm reception when used for an entirely different audience.

But even though you shouldn’t expect the same approach to work on every single audience, you should still be thinking about simple ways to optimize your tweets to make them more retweetable. Fast Company’s article, Twitter 101: How to Get More Clicks, Retweets, and Reach, provides easy to understand tips on all the ways you can become a better tweeter. Like how just adding a photo will increase the likelihood your tweet will be retweeted by 35%. Below, we compressed and compiled all the Twitter best practices into a single guide for you to refer to whenever you need a jump-start in your engagement rate. Continue reading “The Twitter Roadmap to Getting More Engagement”

1 minute read

Simple Search made us Smile!

We have been working feverishly on some big new features for our lovely fans but sometimes it is all about the little things. We have so many folks using us for a ton of profiles that managing them can be tricky. So we just pushed a cool search feature to help find the type or exactly the one you want. That got us some smiles and we thought it worth a share.

Small win!

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