3 minute read

Easy SEO Tips For Your Small Business Blog

Meet SEO, your new best friend. The “It” Girl of the Internet, she’s everywhere: Google, Yahoo, Bing, even Ask… SEO, or search engine optimization, is the one you need to know… and the very thing to get your small business blog going places!

All weird personification of Internet terms aside, SEO truly is a marvel. In simplest terms, SEO is the process of changing websites or webpages visibility in search engine results based on specific terms or even just words found on that website or webpage. It works for everything: online stores, blogs, your personal profiles on various social media. Ever tried to Google yourself? It isn’t surprising that when you do that, the top results are always for social media: that’s because your name, as you post, like, and comment, is an effective SEO term!

So now that you’ve got one SEO experience under your belt, how can you effectively apply it your own small business blog? By boosting your blog to the front page of all search engine results, your new pal SEO won’t let you down, and you’ll be impressed just by how easy it is.

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3 minute read

How to Market Your Small Business Online For Free

Your site is up, your product is ready to go, and here you sit, like a shopkeeper behind a counter, at your computer awaiting your first customer. Congratulations! The hard part is over… or is it?

Whether you’ve been in the game for a while now, or this is your first few steps into the small business world, you might have already considered advertising for your store. And it might scare you! You’ve put all this time and money into the infrastructure of your store, and now you’ve got to spend more time and money?

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3 minute read

Is Email Marketing Dead? No!

How often do you check your email? I know I don’t enough, which is why I always miss the best Domino’s coupons—and then all the great Groupon deals, sales at ColourPop, and emails from my grandmother telling me to call her.

Everyone has a certain kind of personal relationship with email, and this extends to the way they check the email lists they willingly (or unwillingly) subscribed to. Email blasts can be so ignored that their email server starts sending them straight to the spam folder. Speaking personally again, it feels only like a rare occurrence that an email can apply to them. And if it isn’t guaranteed that the email is going to be read by the consumer, it begs the question: is email marketing dead?

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3 minute read

The Value of Returning Customers

Everyone has a go-to for online shopping. Me? I’ve bought so much stuff from Amazon and Etsy that I must be the one responsible for keeping them afloat. Myself and other returning customers to these sites all have our reasons to keep coming back for more, but one thing’s for certain: we’re immensely valuable to the success of these stores, and we see something in them too.

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3 minute read

How to Get Customers to Return to Your Store

With more people online than ever, it’s no wonder online businesses are booming. Sales are up, money’s being made, and even my mom, who uses an iPhone with her index finger, loves Amazon. It’s the perfect time to grow your online business, but how can you make it exceptional? And more importantly: how can you turn your newly-acquired customers into returning customers?

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