Pinterest burst on to the scene in 2011 becoming one of the top ten social networking websites online. With the amount of traffic and engagement on the website, brands, publishers, and non-profits took notice to the huge potential Pinterest has and began an active presence on the social platform.
Pinterest currently has 70 million users worldwide which represents a major opportunity for organizations of all types to engage with Pinterest users on and off the website. From collaborations between Target and well-known Pinterest party-ware influencers to the five-story Pinterest board created by Caribou Coffee displayed at the Mall of America, the social network has seen mainstream interest from many of the top organizations across the world due to its appeal to so many different demographics.
A vast majority of activity on Pinterest, in terms of images pinned, is done by the users themselves. But of the other activity conducted by brands, publishers, and non-profits are typically focused on achieving a few goals. Of the vast variety of benchmarks these organizations take interest in, encouraging engagement with their pins and boards on their account, increasing the amount of user-generated content around their online imagery and driving traffic to their websites tend to be the main activities of most organizations look to achieve on Pinterest.
Driving traffic from Pinterest to your web properties is one of the best values of the social network and many of these organizations have identified what formula for pinning works well with their audience on the channel. Pinterest grabs 41% of e-commerce traffic as compared to Facebook’s 37% and drives more traffic to publishers than Twitter, LinkedIn, and Reddit combined.
Here’s how brands, publishers, and non-profits currently drive qualified traffic from Pinterest to help achieve the same goals for your organization. Read on …