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3 minute read

7 Tools to Help You Create Visual Content

Visual content is king. Adding a photo to a post increases engagement, and the rise of apps like Snapchat, Pinterest and Instagram shows that visual content is here to stay.

When you aren’t a photographer, graphic designer or even slightly creative, posting to these channels can become difficult. But who can resist trying, when Instagram alone boasts 300 million active users? Enter these tools to help. Continue reading “7 Tools to Help You Create Visual Content”

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4 minute read

Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions

Instagram has recently eclipsed the 300 million monthly active user mark, which ranks it as one of the largest social networks available for marketers to serve their customers. To develop a powerful marketing strategy on Instagram, and other social networks for that matter, marketers should first understand the unique elements that make the network popular and the mindset behind its user base.

A typical user will build their Instagram account with a collection of visual moments from their lives, which is similar to how they develop their other social channels; however, Instagram differs by giving their users tools to crop, edit, and better perfect their posts prior to sharing.

While this doesn’t initially appear to be a big feature as it relates to your marketing efforts, it is likely to change the behavior of how your audience interacts with your content on the network. Instagram users tend to curate their content to reflect a specific look or feel that they are trying to achieve through public perception, essentially creating an idealistic representation of themselves. Continue reading “Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions”

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4 minute read

Smart Ways to Integrate Your Twitter and Pinterest Marketing

Over the past few years, Twitter and Pinterest have become essential channels for both business owners and marketers to build stronger brands and nurture customer relationships. With nearly 50 million active users on Pinterest and over 300 million monthly active users on Twitter, it’s clear that these social networks will continue to influence a large audience of people for years to come.

When it comes to integrating your efforts over each channel to create a more efficient approach to your content marketing, there are many key aspects to think about, such as keeping in mind the unique feature sets and habits of each channel’s user base. These considerations can often complicate your content strategies and make it more difficult to understand which tactics are most important to focus on.

From planning content specifically for each channel to repurposing your content between channels, learn how to properly integrate your Twitter and Pinterest marketing to become more agile when sharing content effectively on both networks. Continue reading “Smart Ways to Integrate Your Twitter and Pinterest Marketing”

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4 minute read

So You Want to Be a Social Media Freelancer

The illusive career dream for many of us has always been the idea of being our own boss. Be accountable to no one, make your own hours…essentially do what you want, right?

Well, half true maybe.

Perhaps no one is going to chastise you for being 10 minutes late in the morning or for wearing your favorite, not-so-work-appropriate t-shirt. But at the end of the day you’re always accountable to that client of yours, and also to yourself, for finding the next customer.

Here at SumAll we’re all about making what you do easier. So we’ve distilled our top tips for getting started as a social media freelancer. Continue reading “So You Want to Be a Social Media Freelancer”

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3 minute read

Are You There Facebook? It’s Me, a Business Page.

I have been poring over multiple reports for the last few days identifying trends in social media and one has stood out and actually shocked me. Most marketers and small businesses are still on Facebook, despite many of them – especially those without advertising budgets – having a hard time thriving in the space.

Facebook’s algorithm change earlier this year turned social media marketing on its head. In an attempt to keep user’s News Feeds balanced, Facebook lowered the organic reach capability for brand Pages. Brands weren’t able to engage their large social communities in the same way as before without relying on boosted posts and advertisements. The changes and the continuous decline of organic reach have people muttering that Facebook is dead, but we refuse to pull the plug, No matter how much our reach plummets, we continue to go back to our business pages week after week hoping for a miracle. Continue reading “Are You There Facebook? It’s Me, a Business Page.”