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5 minute read

5 Easy Strategies to Boost Holiday Sales on Instagram

You can increase Instagram sales during the holidays while building connections with your customers. The holiday season is the ideal time to ramp up your marketing and sales efforts since shoppers are more receptive to your promotional posts.

According to Invesp.com, the average value of a sale referred through Instagram is $65. Here are five tactics to employ on Instagram for holidays this month and throughout next year. Continue reading “5 Easy Strategies to Boost Holiday Sales on Instagram”

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5 minute read

16 Tools to Boost Your Business Growth as a Side Hustler, Freelancer, or Solopreneur

It’s hard to imagine that only a decade ago, referring to yourself as a freelancer would be seen as more of the exception than the norm.

If you’re someone with dreams of transitioning from working for a boss to becoming the boss, the good news is that you’re in good company. A study by the Freelancers Union estimates that by the year 2020 freelancers will make up nearly half of the American workforce.

Even if you’re not quite at the point to make the leap full-time, part-time entrepreneurs or side hustlers are also making their mark as consultants, coaches, and freelancers on the side.

With side hustling and freelancing on the rise, the need to have powerful tools and resources to help your businesses thrive is more important than ever.

From managing your time to setting up systems to get paid, here are 16 tools to help boost your business growth as a side hustler, freelancer, or solopreneur. Continue reading “16 Tools to Boost Your Business Growth as a Side Hustler, Freelancer, or Solopreneur”

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2 minute read

Twitter Segmentation for SumAll: All the New Features You Need to Know

A few weeks ago, we released our Twitter segmentation feature as part of our SumAll Premium offering. We want you to have as much information about your audience as possible so that you can market to your audience more effectively and optimize your spend. Thus, we have expanded the Twitter Segmentation export with new categories.

The Twitter Segmentation now includes your followers’ followers, identification of verified accounts, time zones, and how often they favorite (recently changed to “like”) things! That opens up a whole new world of possibilities and increases the number of smart marketing tactics you can employ. Here are our top five that you can start implementing immediately. Continue reading “Twitter Segmentation for SumAll: All the New Features You Need to Know”

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2 minute read

7 Small Business Saturday Stats You Probably Didn’t Know

Thanksgiving is tomorrow and with that, holiday shopping officially kicks off—unless you’re one of those folks that gets it done by Halloween. We all have heard of Black Friday and the rebooted Cyber Monday, but have you heard of their counterpart, Small Business Saturday? Small Business Saturday is exactly what it sounds like, a day where you’re encouraged to buy local and it’s this weekend.

With that, we’d too like to encourage you to do your holiday shopping with your local merchants, makers, and cupcake bakers. Here are five facts that’ll—hopefully—inspire you to spend your hard-earned cash with the hard-workers in your neighborhood. For you small businesses out there, SumAll has your back. See how we’re helping over 500,000 folks just like you track their data and make better business decisions.  Continue reading “7 Small Business Saturday Stats You Probably Didn’t Know”

last minute holiday planning with social media

5 minute read

How to Pull Off a Last-Minute Holiday Campaign With Social Media

According to the National Retail Federation (NRF), nearly 82% of holiday shoppers began their shopping in October and November. This means, that if you haven’t started your holiday marketing campaigns, you’re late to the party. Luckily, not so late that you still can’t benefit. The shopping Super Bowl better known as Black Friday and Cyber Monday is a few days away. You can still take advantage of your customers’ wallets with a holiday campaign over social media.

Holiday campaigns aren’t limited to only retailers and consumer brands. Business-to-business and service-based companies can get in on the holiday joy, too. Whether you’re selling jewelery, software as a service, or consult with small businesses, you can rake in some extra cash over the coming weeks that will have long-term effects, if not an immediate monetary impact. A holiday campaign can boost brand awareness, increase traffic to your website, increase email subscriptions and brand sentiment, which can convert into revenue. Continue reading “How to Pull Off a Last-Minute Holiday Campaign With Social Media”