Pinterest recently launched Cinematic Pins as another version of their already successful Promoted Pin advertising offerings. Sponsoring pins could be a viable advertising avenue to help your business attract new customers and drive more engagement from your current audience.
Although considered a more niche social network when compared to the giants such as Facebook or Twitter, Pinterest’s popularity is continually on the rise and has amassed nearly 50 million users, further proving that it is a relevant platform for many different types of marketing campaigns.
What Pinterest lacks in pure volume, it makes up for with a unique audience. Users actively seek and share their favorite products, brands and project plans, which may ultimately indicate their future purchasing decisions or customer behaviors.
Learn how to generate results and drive engagement for your brand using these two forms of advertising on Pinterest and why your business should pay attention to this on-the-rise social platform. Continue reading “How to Generate Results Using Promoted and Cinematic Pins on Pinterest”