1 minute read

Return of the Funninar: Learn How to Craft an Actionable Instagram Strategy

The #SAWebinar series is back. Join us on September 22 at 3pm EST for a free session on how to optimize your Instagram strategy and the tools you’ll need to do it.

In 45 minutes you will learn:

– How to plan and create content using a conversation calendar.
– Tools and tips to streamline your posting strategy and take better pictures.
– Easy ways to engage your audience and increase your following.

Catch the replay here


5 minute read

Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics

Pinterest and Instagram have quickly become two of the top social platforms for businesses interested in telling visually compelling stories about their brands, products, and service offerings. Their recent popularity could be attributed to each network’s millions of active users or from the ongoing success that some brands have seen on these channels.

When it comes to measuring the success of your efforts on both Pinterest and Instagram, the solution isn’t always as clear as some would like. Often times, marketers feel the need to use a multitude of tracking software and analytics platforms to gauge the performance of their efforts from channel to channel, which can make it more difficult to isolate the content that is truly resonating with their target audience and generating ROI.

Although there are pros and cons to most analytics tools, simplifying your analysis process can help your company identify the effectiveness of your visual marketing efforts in a more timely manner and make changes quickly. Learn how to properly use Google Analytics to measure your content on both Pinterest and Instagram to better report on the overall success of your social marketing on these popular networks.
Continue reading “Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics”


2 minute read

When You Invite People to a Party, Be Prepared for Them to Show Up

We spend so much time worrying about how to attract followers and gain traffic, but are we sure that we’re ready for them? As traffic and content grow, it’s important to schedule time to check on the place you are inviting everyone to. In most cases, it’s your company website.

A work day can fill-up pretty quickly. Even the best time management skills get sabotaged. You attend meetings, take calls, write posts, analyze data, and try to stay on trend. Before you know it, the day is gone and it’s back to the races the next morning. In this fast paced and cluttered environment, it is too easy to make mistakes. Continue reading “When You Invite People to a Party, Be Prepared for Them to Show Up”


3 minute read

How You Can Build Your Brand with Periscope

I’ve talked about the live-streaming app Periscope before and how it’s still a relatively new and unknown product for people who aren’t social media marketers. It was a tool that not a lot of brands – or people for that matter – knew how to leverage not too long ago, but all that has changed now. The last month or so has resulted in an increase in the amount of broadcasters and viewers on the platform right on time for the upcoming Periscope Summit in September.

I chatted with Africa Miranda, an early adopter of Periscope and one of the panelists for the summit. She shared tips on how businesses, bloggers, and media personalities can thrive on the live-streaming app and take engagement to completely new levels.
Continue reading “How You Can Build Your Brand with Periscope”


3 minute read

Tips from 3 Social Media Managers on How to Edit Your Instagram Photos

Do you ever see feeds that look perfectly put together and you wonder how they got so many photos to look so cohesive and well-planned? So did we. I have been working on an Instagram strategy for SumAll and was curious what the ingredients to those successful Instagram accounts were.

Adding tons of hashtags and other Instagram black magic as I like to call it, is going to be pointless if you don’t take good pictures. That has been proven time and time again across Instagram. The channels that create better content always perform better on this visual platform. For this reason, we wanted to chat with some social media managers to see what their secret sauce is  to master this platform.
Continue reading “Tips from 3 Social Media Managers on How to Edit Your Instagram Photos”