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9 Sanity-Saving YouTube Analytics Tips For Marketers

As a savvy online marketing expert, you know exactly how important YouTube is to your company’s relevance. Once the playground of giant brands with multimillion dollar TV budgets, video-based marketing is now a much more level playing field, allowing even smaller companies to compete. But there’s still a bottom line, and to prove that your company’s YouTube content is worth the investment, you need to be able to show real results.

Thankfully, YouTube has made your job easier by providing a powerful range of reporting and analysis tools for every channel. YouTube’s Analytics suite is arguably one of the best in the business, but it can also be overwhelming for newcomers. Not all the data on display is what it seems, and not all of it is relevant in a marketing context.

To help you make the most of this powerful tool, here are eight tips to help you keep your sanity as you learn the ropes. Read on …

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How We Hire: What It Means to Hire as a Team

This interview originally appeared on Medium.

Meet Rotem Israel, she’s responsible for finding and recruiting all the talented employees at SumAll and has taken the time to talk about it with us at Workable.

SumAll is a NYC startup specializing in data analytics for all the social media platforms used by SMEs. SumAll integrates with 40+ platforms including Shopify, Paypal, Instagram, Twitter and Facebook. SumAll’s goal is to allow customers to view all of their data in one simple, easy-to-use, visualization to help them do what they love, better.

Our team is currently 45 people with plans to double in size by middle of next year. I joined SumAll as the Head of Talent two months ago, in order to find the best talent and help the company scale. I have always worked in startups and believe that everyone should work at a startup at some point in their career. It’s challenging but at the same time exciting and satisfying. Read on …

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How to Easily Collaborate Across Teams Using Data

Now businesses with multiple employees or clients that need access to the same data can collaborate in SumAll quickly and easily.

By sharing streams you can collaborate across teams while making sure you’re all on the same page with the same data. Your meetings will be more productive, your time will be better spent, more high-fives will be shared.

Read on …

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7 Must-Know YouTube Stats for Marketers

On the fence about diving into YouTube for your brand or company? Not sure if it’s the right time to invest in a YouTube-based marketing campaign?

These YouTube stats will give you an overview of this powerful marketing medium. Read on …

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Four Ways to Deliver Exceptional Customer Service

Customer service is a necessity for your business to survive for the long-term. Today’s consumer expects a quality experience when they pay for a product or service, otherwise they’ll take their business elsewhere.

According to marketer and serial entrepreneur, Peter Shankman, the economy of the future will be fueled by organizations who offer the best customer service.

“The economy of the next fifty years will be powered by customer service. Why? Because in the very near future, only the sentiment of a customer’s interaction with you will determine whether that customer brings in new ones, or lets your business die,” said Shankman.

Shankman is right. Now it is mandatory that you pay close attention to the needs of your customers and provide them with the best customer service in order to maintain your relationship with them overtime.

One of the best ways for an organization to scale their customer service needs is by relying on a variety of procedures and tools to help ensure a company is able to address the growing needs of their customers with their existing resources and staff.

Here are four ways your organization can use a succinct strategy and a few impactful tools to empower its customer service efforts. Read on …