2 minute read

Empathy Maps – what and how?

What drives us to make choices? As consumers, we can set certain parameters like “laundry in unit”, “no animal testing”, or “100% cotton”, but what makes us decide to commit?

As a small business owner – trying to do it all – you may not have the time to understand every individual customer. What makes them happy? What does their typical day look like? How do they like to spend their free time? What truly influences them to ultimately choose your product or service?

If you need a quick and easy, DIY research tool, try drafting an empathy map.

Continue reading “Empathy Maps – what and how?”

3 minute read

Snapchat and Instagram Stories: Link it out!

One of the most under-used ways of sending someone to your business is an efficient use of links. We’re going to review two different ways to use links in an interesting way to drive more traffic (after all, we’re SumAll and we’re always thinking about fun links). Today, we’d like to focus on two competing tools – Instagram Stories and Snapchat. Instagram is, of course, owned by Facebook and gets a lot of development power from there and Snapchat is always trying to be the innovator in very short videos/ephemeral content.

We’re excited about the (very) recent launch of Links in Snapchat and here are a few ways to use both that and Instagram’s version!
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2 minute read

Nena’s Dynamite Industry Report: Census Data Made Fun 🎉

We’re very excited to announce a new tool to get even more awesome data! It’s Nena’s Dynamite Industry Report! 🎉  It’s a great way to check your business’ stats against real US census data in a fun format. We’re also now on Product Hunt so please upvote us when you get a chance! So what exactly can you check?

Keep reading for some great tips on how to get the most of out our new Industry Report tool from SumAll!

Continue reading “Nena’s Dynamite Industry Report: Census Data Made Fun 🎉”

2 minute read

2 minute read

Instagram Stories: Story Search for Hashtags and Location!

We’re always on the lookout for fun ways to help you grow your business or ecommerce site using social media or other methods (after all, we’re SumAll). Today, we’d like to focus on a very specific tool – Instagram Stories. It was launched last year as a Snapchat competitor, allowing users to create short videos or images right on the top nav of the feed – a great way to get seen by your followers, already.

We’re excited about the recent launch of Story Search and we’d like to show you a few ways to use it to get your brand seen even more!
Continue reading “Instagram Stories: Story Search for Hashtags and Location!”