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3 minute read

Introducing Audience Segmentation: Map Your Followers Across All Social Networks

So you grew your audience on Facebook, Instagram, and Twitter by 1,000 followers in one week. Getting more eyes and attention on your social media accounts is (usually) a good thing, but what do the numbers really mean? Who are these followers? Are they part of a consistent demographic? Are they potential buyers (what stage of the sales cycle are they in)? Are they actually engaging with your content? And what is the most effective channel for reaching them? 

Better understanding and mapping your audience out across social is crucial for both sales and marketing teams to generate leads, determine target markets, and create more engaging content.

As marketers struggle to break through the internet noise and step up their content marketing game, it is imperative to first clearly define your audience or persona. Continue reading “Introducing Audience Segmentation: Map Your Followers Across All Social Networks”

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1 minute read

Get to Know SumAll Premium: The Best Way to Be a Better Marketer

Want a look inside the inner workings of SumAll Premium? We’ve whipped up a video that covers all the essential basics of how SumAll Premium works and what it does for you.

With Premium, you can segment your audiences, which will identify your top customers, prospects, and key influencers so that you can grow your business by building stronger relationships with your most important stakeholders. As always, SumAll Premium also takes the most trusted social reporting and insights on the planet and delivers them straight to your inbox.

Watch the video down below. Continue reading “Get to Know SumAll Premium: The Best Way to Be a Better Marketer”

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3 minute read

7 Tools to Help You Create Visual Content

Visual content is king. Adding a photo to a post increases engagement, and the rise of apps like Snapchat, Pinterest and Instagram shows that visual content is here to stay.

When you aren’t a photographer, graphic designer or even slightly creative, posting to these channels can become difficult. But who can resist trying, when Instagram alone boasts 300 million active users? Enter these tools to help. Continue reading “7 Tools to Help You Create Visual Content”

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5 minute read

4 Ways to Convert Social Media Leads on Your Blog

Although social media can be a lead-driving force, 52% of marketers cite difficulties in accurately measuring ROI from social marketing.

Much of that frustration is caused by social media’s ability to drive traffic, but not conversions. So, to make sure you’re making the most of these social media leads, here are four different ways you can optimize your blog to convert them. Continue reading “4 Ways to Convert Social Media Leads on Your Blog”

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5 minute read

5 Easy Strategies to Boost Holiday Sales on Instagram

You can increase Instagram sales during the holidays while building connections with your customers. The holiday season is the ideal time to ramp up your marketing and sales efforts since shoppers are more receptive to your promotional posts.

According to Invesp.com, the average value of a sale referred through Instagram is $65. Here are five tactics to employ on Instagram for holidays this month and throughout next year. Continue reading “5 Easy Strategies to Boost Holiday Sales on Instagram”