A while back we shared how Instagram’s new “Explore” algorithm could be used to increase your visibility on the platform. Well, they’ve gone and done it again, this time giving you two options for how you can find new people to follow, and how they can find you.
The Explore Tab, Expanded
The Explore tab (it changed from the compass-looking icon to a magnifying glass) is where you can search for a user or hashtag. It’s also where Instagram formerly showed you just popular posts based on things like your location, friends, and similar posts to the ones you’ve already liked. A couple of days ago, they broadened this aspect and split it into two parts: Photos and People.
So who really cares, right? Before Instagram served you photos based on stuff you’ve liked, your followers, and people you follow (hello infinite scroll time-suck). But now, they also give you suggestions of people to follow based on those same things. Just like before, there’s an upside to this (the downside being an ultimate time-waster). For brands and businesses on Instagram, this addition allows people to stumble upon both your content and your account. If you ever needed a reason to get more active on Instagram, there’ no time like the present.
In addition to the splitting of the Explore feature, Instagram—finally—rolled out features that allow you to edit your mistakes:
•Adding or editing the location of a photograph
•Adding or editing an existing caption to a photograph
Now you can fix all those fat-fingered typing errors you’ve made without deleting the captions and starting over.
How to Track Your Instagram Growth
With these new features for Instagram, there’s never been a better time to track your growth over time. Did you know SumAll not only allows you to see if how much you post affects your followers (advocacy activity) over time, but allows you to track that data alongside all your other social media accounts, blog traffic, online sales, and e-mail sends? Sign up for a free account and get started today.
Confused by all this? Be sure to read my previous post about Instagram’s Explore feature for some clarity.