If you’re not ready to invest in your own hosted blog, then there are still some great options out there for you to build your business blog upon.
The question is – which one should you choose? In this post, we’re going to look at the pros and cons of the three most popular free blogging platforms: WordPress, Tumblr, and Blogger.
Tumblr is by far one of the most popular free blogging platforms with 378.4 million blogs to date. If that number doesn’t impress you, then maybe the fact that Tumblr users are posting 86 million blog posts per day will.
So why is Tumblr such a popular platform? First of all, it’s easy to set up. You just create an account, select a theme, and start blogging. If you want other people to be able to easily re-share your posts, they can using the reblog feature, which will take a portion of your blog post and publish it onto your fan’s Tumblr blog. You can also update your Tumblr by connecting it to a variety of services. For example, you can connect it to Instagram and have your latest Instagram photos shared on your Tumblr blog.
Tumblr is also brand-preferred. You’ll find companies like Glamour, Keds, The New Yorker, Vans, Coca-Cola, Nabisco, Target, and Whole Foods using Tumblr to share the latest news, trends, and culture with their fans.
Another boost to the Tumblr platform? It was recently acquired by Yahoo!
Speaking of brand preferred, lots of major brands use WordPress as well. Some notable sites using WordPress include Walgreens, Trip Advisor, and Bed Bath and Beyond. Of course, these sites are using the WordPress software on their own domains. WordPress.com is the next best thing if you are not ready to (or can’t) create a blog on your own domain.
The nice part about using WordPress.com is if you think you will ultimately use the full version of WordPress, you can easily export your content from your WordPress.com site and import it into your new site. Reasons you would do this is to have complete control over the platform itself on your own server and have the ability to enhance the functionality with better themes and plugins.
While Blogger is owned by Google, it isn’t as popular with major brands. Still, major websites use Blogger, including Alexa, Mother Earth News, Pet Place, and universities. Blogger has a similar setup to WordPress.com as a traditional blogging platform, plus some insightful analytics built directly into the admin dashboard. Most businesses tend to choose Tumblr or WordPress, but Blogger is worth a look. You might find you like their platform and functionality better and easier to understand than the others.
Are these platforms really free?
You can use all of these platforms for free for your business blog. But if you want some of the more advanced features they have to offer such as the use of your own domain with their blog, premium themes, and other functionality, you may need to pay for those additional features. So don’t be too surprised if you run into something that asks for payment – especially if you start looking for third party solutions for your business blogging platform.
Measuring Your Results
What’s the best part about all three of these free blogging platforms? You can connect them to your SumAll account to see how your blogging activity affects your main website’s traffic and sales.
Also, be sure to add in your social media accounts to see if sharing content from your blog helps boost your followers and engagement on networks like Twitter and Facebook. Sign up for a free trial today to get started.
Updated November 17, 2017.