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Timing Is Everything. Post Smarter Right Meow.

To satisfy everyone’s appetite for information on when they should be posting to social media (and their intense love of cats), we recently added LinkedIn to our golden hour infographic.

We scoured the internet looking for the best times to post to the most popular social media networks and collected all the information into this printable infographic. Enjoy. Meow.


To recap:

Twitter  1-3pm weekdays
Facebook  1-4pm weekdays
LinkedIn 7-8:30am and 5-6pm Tuesday, Wednesday, and Thursday
Tumblr   7-10pm weekdays and 4pm on Fridays
Instagram  5-6pm weekdays and 8pm on Mondays with a sweetspot at 6pm
Pinterest  2-4pm and 8-11pm weekdays with weekends being the best
Google+  9-11am weekdays

Everyone has their own idea of when prime posting time is, our favorite being the Burrito Principle. The folks at Stay Classy developed this theory based on the premise that you want to catch people on their downtime. So get their attention early in the morning between 7:30 and 10am during the commute, during a lunch feast of burritos between 12:30 and 2:30pm, or evening rush hour between 5:30 and 6:30pm.

Of course times vary depending on the type of business, who your audience is, and your own schedule so don’t think these times are set in stone. Let us know what times you found works for you in the comments below!

Sources:, Search Engine Watch, Social Media Today


UPDATE: Our time zone infographic is a companion piece to this post – now you’ll know what time to post so that, say, people in London will be more likely see it.

  • Dave Hoder

    Good to know. I’m guessing you’d want to use the end of the time frames if you’re on the east coast and the earlier times on the west coast.

  • Roz Canady

    Nice. I’d lap it up if you could include the same information on timing for LinkedIn.

    • Enormous

      I find longer form content shares work really well on LinkedIn on a Sunday. My connections: Never not working :)

  • Massimo

    Nice job folks. I find mileage may vary depending on where your followers live and what they do for a living. I used the service 14 Blocks (developed by my friend) to help me find out when I should tweet. I don’t mean for this to come across as a spammy promo tweet (I hate those), as I am a longtime user of Sumall and recommend it to all my clients.

    But I would definitely recommend that you guys try


  • BluesBro

    I think I need a bunch of clocks with different time zones, come to think of it, I have one on my phone:)

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  • Krish TechnoLabs

    Ability to correct. We should make limit our posts to one or two per day. It generates higher interaction.

    • Mark

      I’m glad you found what works for you!

  • Daniel Puiatti

    Did you just say meow?

  • Gill Brooks

    This is very useful information, but how does that work for those who have a worldwide target audience?

    • jacobsumall

      Great point Gill. We’re actually working on an international timezone graphic that will address this. We should have it posted by next week.

  • Maeve Adams

    i target mums and mum to be. facebook insights tell me that my audience are on facebook most from 6-9pm and 6am

    • jacobsumall

      Cool! Thanks for sharing Maeve!

  • Matt

    Great article, Thank you guys for sharing. It was a subject of my first infographic what I ever did in but your looks much better!

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  • Sandra Rosas

    I target wine lovers. Twitter from 8-10pm. Facebook 2-4pm and 7-10pm. Totally love fridays! <3 (and hate mondays)
    i havent figured out the best time to post on instagram ¿any suggestions?

    • jacobsumall

      If you’re targeting wine lovers on Instagram, I’d say the best time is probably after work from 5-9PM during the week.

      • Sandra Rosas

        Thank you Jacob!! Cheers!

  • Alfonso Flores

    It’s a great article! I wonder if any of you guys could tell me if there is a tool to schedule Pinterest content. Ty!

    • Emmelie

      There is! Try Tailwind or Viralwoot.

      Social Media Marketing Manager | SumAll

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