The Twitter Roadmap to Getting More Engagement

It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses are vastly different – what works for one audience has the potential to get a less than warm reception when used for an entirely different audience.

But even though you shouldn’t expect the same approach to work on every single audience, you should still be thinking about simple ways to optimize your tweets to make them more retweetable. Fast Company’s article, Twitter 101: How to Get More Clicks, Retweets, and Reach, provides easy to understand tips on all the ways you can become a better tweeter. Like how just adding a photo will increase the likelihood your tweet will be retweeted by 35%. Below, we compressed and compiled all the Twitter best practices into a single guide for you to refer to whenever you need a jump-start in your engagement rate.




  • Shelyn

    Really helpful and easy to digest. Thanks and sharing this.

    • Emmelie

      Thank you!

  • Kirsty Ross Hutchison

    Hello! I think this is absolutely fab! Is this distributed under CC BY? I’d like to adapt it for a social media resource guide that I am writing for my PhD students. Many thanks! Kirsty

    P.S. Do you have an equivalent guide for Facebook and LinkedIn?

    • Emmelie

      Yes go for it! You may also want to check out our other infographic that gives similar details about other networks: The Foundation: The Ultimate Cheat Sheet Guide to All Major Social Networks

  • Jenna-Mae Bilmer

    This is a great infographic! Thanks for sharing.

    • Emmelie

      You are very welcome! Our designer Dani has had this up her sleeve for a few weeks. Let us know what other kinds of content you would like to see. – Emmelie

  • Leah

    Thanks so much for this infographic. Super helpful!

    • Emmelie

      You’re welcome! Thank YOU for leaving a comment.

  • Dread Knight

    Will give this a try and see how it goes 🙂 Cheers!

    • Emmelie

      Let us know how it goes!

  • Rich Meyer

    Thank you. I’m looking forward to the webinar on the 11th.

  • Jessica Lin

    Can i have the embed code of this infographic?

  • lekha

    Thanks for this blog. A big thing is easily explained in this. I am also a twitter user, but i don’t know how the twitter is properly accessed. Here is the greatest explanation of accessing twitter with proper engagement. This road map will guide all the person to access the twitter easily.

  • Meghna Jain

    Thank-You, engagement on social media are very important. But What I think to reach out to more people one should find Good influencers as well. So Twitter being the most crowded place there we can certainly find Good influencer using ‘ Advanced Filters’ Here is a piece of it >>

  • Sienna Eskildsen

    if your event features multiple speakers, you should encourage a “fun” competition among them to see whose selfie generates the most retweets.

  • Sofie Pennetta

    Thanks for the suggestions. I’ve just started a Google+ page and I’m looking to beef it up. In your opinion what’s the real purpose and vision of having a Google+ page?