SumAll Blog

A Gift Received is an E-mail Sent

Mark — Tue, 18 Jun 2013 15:00:00 +0000

E-mail Metrics: Three New Platforms to Better Evaluate Your Marketing

E-mail has long held the perception of being a stodgy marketing channel – but lately, it's been experiencing a renaissance of sorts. Researchers estimate that United States firms alone spent $1.5 billion on e-mail marketing last year, which is expected to grow to $2.5 billion by 2016. That’s a lot of money to be invested, to say the least!

Small Business Week News You Can Use

Dane — Mon, 17 Jun 2013 14:59:22 +0000

Small businesses account for a staggering 99.7% of all employers in the U.S. For the past decade, they've created 65% of all new jobs and have employed over half of all private sector workers. In honor of National Small Business Week, we've curated a must-not-miss list of things to check out this week.

Devoted Dads Are on the Rise

Mark — Fri, 14 Jun 2013 13:00:31 +0000

What's the Value of a Tweet?

Mark — Thu, 13 Jun 2013 16:40:44 +0000

The surge of Twitter’s popularity has made it almost a formality for every business to have at least one Twitter account. Paradoxically, not much time is spent thinking about the ROI of tweeting because, hey, it’s just social media, right? But after doing extensive research on the affect of tweeting on revenue, we found that there is in fact a correlation between tweets made and dollars earned – and it won’t make people chirp.

Quick Tips for Building External Links to Enterprise Websites

Kristi Hines — Tue, 11 Jun 2013 20:43:07 +0000

Bringing together different sources of data to build quality links is a good way to make your business website thrive. We often find our SumAll customers connecting their data to enable customer discovery of their sites, which, as a result, means discovery of their products and/or services too.

Pay Equity and Presidential Meetings

Mark — Mon, 10 Jun 2013 19:35:59 +0000

Fifty years ago today, President Kennedy signed the Equal Pay Act into law with hopes of closing the chasm in earnings between men and women. At that time, women earned 59 cents for every dollar men earned – today that gulf has slightly been shored up with women now making 77 cents for every dollar. But there's obviously

Weekly Must Reads

Mark — Fri, 07 Jun 2013 16:00:33 +0000

Here is this week's roundup of some of our favorite marketing, e-commerce, and analytics related articles:

1) Data Science and Why Dogs Rule the Internet (Mashable)

2) Why You Should Publish Content for Entertainment Value Alone (Hubspot)

3) Researchers Explain How Brands Make You Fall in Love (Fast Company)

4) Google’s New Content Experiments API Turns Google Analytics Into A Full-Blown A/B Testing Platform (TechCrunch)

5) 9 Tips to Power Up Your Social Media (Entrepreneur)

7 Shortcuts for Building an E-Commerce Startup to $1M in 12 Months

Dane — Thu, 06 Jun 2013 21:22:54 +0000

If you had 18 months to make a million dollars, what would you do?

One entrepreneur, Justin Winter, is deciding to sell candles with a twist. And he’s projected to hit that milestone of making those millions.

Justin Winter is one of our hottest experts in e-commerce marketing on Clarity. Why?

Winter built a $12M run rate in 18 months for his startup
He is the co-founder and CEO of Diamond Candles, a bootstrapped, vertically integrated online home fragrance brand
Diamond Candles has been recognized as an Internet E-Retailers 2013 “Hot 100” e-commerce sites alongside Warby Parker, Bonobos and Sneakpeeq

This isn’t any of that wishy-washy BS. Winter shows you 7 crucial shortcuts for building an e-commerce site that made $1M in revenue in a cool 12 months. Without further ado, let’s look at Justin’s secrets for building a million dollar e-commerce startup.

Why Differentiating Your Customers is Important

Mark — Thu, 06 Jun 2013 17:07:00 +0000

Typically, all individuals who pay you are considered customers, as are those on free plans of indefinite durations, but those on limited duration plans (trial plans) are not. Similarly, individuals who obtain goods or services but generate no revenue due to the application of discounts, coupons, or special offers are frequently also considered customers.

Big Data and the Rapidly Changing Mobile Ecosystem

Dane — Wed, 05 Jun 2013 21:57:33 +0000

CIBC, a Canadian bank, is projecting how big data is about to make a big impact on the mobile scene. In short, they're predicting that information-generation growth will increase 50 times over the next decade. Separately, market research firm IDC has forecasted a 44-fold increase in data volumes between 2009 and 2020 – estimated to largely be spurred on by mobile.

SumAll's relationship with big data is no secret. We're constantly harnessing the power of data and turning it into something that is easy to interpret and, most importantly, something that will guide users to become a better marketer, entrepreneur, webstore manager – any aspect of your livelihood. Currently, mobile is one area we're focusing on to make your data even more accessible. Do you think mobile is the future of big data? Respond in the comments below.