The Dead Zones: When Not to Post on Social Media

Now that everyone knows the best times to post on social media–

and if you don’t, take a look at our infographic for a refresher–we started thinking about the flip side to the golden hours: the dead zones.

We researched what hours of the day your post will be seen by the fewest number of people and collected them all into this infographic. Beware.


To recap:

Twitter  8pm-8am with the worst days being Saturday and Sunday
Facebook  12am-8am with the worst days being Saturday and Sunday as well
LinkedIn 9am-5pm with Monday and Friday being the worst days
Tumblr   12am-12pm
Instagram  12am-8am
Pinterest  1am-7am and 5pm-7pm
Google+  6pm-8am

Obviously these times aren’t the be-all and end-all of when not to post on social media. A lot of it depends on what kind of business you are and the target audience you’re trying to reach. Timezones play an important role as well, that’s why we have an infographic in the works that will tell you, say if you’re based in New York, when you should be posting to reach Londoners at the optimal time as well as every other part of the world. Be on the look out for it next week. Until then, let us know in the comments what times you’ve found to be the absolute worst.

Sources:, Search Engine Watch, Social Media Today, Heidi Cohen

UPDATE: Our time zone infographic is a companion piece to this post – now you’ll know what time to post so that, say, people in London will be more likely see it.

Updated November 20, 2017.

36 thoughts on “The Dead Zones: When Not to Post on Social Media

  • Ya, I agree with your point. There is a greater need to know about the proper timing to post at each social networking websites. Because if users post at bad time then it will not favor them in a positive way. They will not get much traffic.

  • Veeeeeery interesting! I just read a post encouraging people to try posting to FB at “dead” times of night/day because you may get more reach during those times. The reasoning is, if there is less content online to compete with yours, yours will get more views.

    This is why I love this industry! There is no cookie-cutter, one-size-fits-all. If you’re smart, it’s all about experimentation, and figuring out what works for YOU.

    • Nice insights Rebecca! Nice to see you “get it” in the sense that SM is indeed an experimental world and we’re all working to do it better and make things interesting.

  • Interesting base starting point, but this definitely varies industry to industry and type of website to type of website. For instance, a baseball blogger posting to Twitter during the team’s baseball game is going to get more exposure (generally 6-10pm). Each business and website needs to test to see what works best for them. Generally speaking, I’ve found the best times to post are 8-9am, 11am-12:30pm, 4-5pm, 9-10pm – after arriving at work, lunchtime, before going home from work, before bed

  • It all depends on your audience and where they are located. As an international business school based in the Netherlands, with an audience not only in Europe, but also in different parts of Asia and Latin America, we have not found nearly as many/ as long dead zones as the ones mentioned above.

      • Exactly. Any social network can appear “dead” or “thriving” depending on how you use it. The fact is that millions or even billions of people are using each of them. It’s up to you to figure out the best practices for each one.

          • No real secrets, simply Google+ pages are more likely to be found in Google search results. I am primarily a WordPress web designer and I focus most of my efforts on local SEO and SEM practices to acquire new clients.

            Multiple times, potential clients have found their way to my business page and they’ve mentioned recent page/post shares from my website (plus reviews) swayed their decision to call for a consultation.

            Once I complete a project, I send a direct link asking clients to review my business on Google+.

            Give a direct link by adding ?hl=en&review=1 to the end of your Google+ page URL.

    • @disqus_FSdJEI8rJd:disqus Actually I get far better average engagement per post on G+ than on any of the other networks here except Instagram. Posting to relevant Communities is the key.

  • Great read and good general rules. However as with all things – they can’t be taken at face value. Some of our experience goes against these times. We know if we post to FB at 7am on a Tuesday we can get solid engagement and in Australia, twitter goes ‘off’ Monday nights at 9.30 with commentary on a popular current affairs show called Q&A. You just have to know who you want to talk to, when they’re around and what excites them.

  • I run a chocolate business we sometimes post in the deadzones because they are perfect for us. Late night cravings and getting a newsletter at 10p that teases you with caramel sauce is just.. mean. haha.. At the end of the day it’s all about the message, testing, conversions, and being heard. Always good to have rules of thumb and always good to know when and why to break them. Thanks for the observations!

  • What research tools were used to reveal this data? Also how can I utilize this information when I am in the Pacific Time Zone and there are at least 25 time zones all with their own unique time? Should they all receive my tweets from 1-3pm, as well?

  • Generally, these are true. But it depends on your community. If you’re an American Football blog who happens to be based in the UK, or aimed at fans of a late-night show, then your community may be pretty active at 2am. Analytical tools such as SocialBro or others can tell you when YOUR community is online, or when they’re not 🙂

  • Interesting… These dead time zones seem accurate except for LinkedIn’s (at least in my case). I read from other sources that the suggested time to post on LinkedIn is during early work hours.

  • Thanks. Can you share how these statistics were compiled? It would interesting to learn if this was based on a longitudinal study or something else. It would also be great to know generally who participated in the study so we know the demographics of who the data is supposed to represent. The infographic looks nice but unfortunately there is not enough information yet about the data to make any of it actionable. Look forward to hearing from you.

  • Trying to figure if “more Impressions” to less people makes as much sense as when there is more traffic. I would say figure out engagement based on spend, impressions and eyes on your ad and that should tell when to post. Once you measure how many engagements lead to your goal, it may be a download, a share or a sale then you will know the best times.’ to post and how many impressions you need to accomplish that goal Of course once you have your demo target down.

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