One year and 200 million daily users later, Instagram’s Story feature has become one of the fastest growing mobile platforms yet. It even surpassed the originator of the 10-second video, Snapchat, earlier this year.
This guide will cover three topics. Feel free to jump ahead to what matters most to you.
So what is an Instagram Story, why are so many people using it, and most importantly, how can utilizing this feature benefit you and your business?
An ‘Instastory’ is a slideshow of short videos or photographs that disappear after 24 hours.
If your Instagram grid is the highlight reel, then think of your Instastory as a compilation of less polished, behind the scenes footage.
Now that you’re sold, let’s get into how to post a Story.
So which editing options and add-ons will support your business profile?
Social media platforms are constantly evolving and changing the game. Take advantage of what Instagram Stories have to offer to evolve and change your business for the future!