Because it should be VERY easy.
Sometimes in the excitement of designing an e-commerce site, we forget that the “contact us” button/page is one of the most important spots in your online store. Providing an easy way for your customers to get in touch with you should be a non-negotiable: we should all just do it!
Volusion’s E-Commerce Blog has a great post with some ideas for improving your contact strategy with your customers. Read more about it here.
Updated November 17, 2017.