7 Small Business Saturday Stats You Probably Didn’t Know

Thanksgiving is tomorrow and with that, holiday shopping officially kicks off—unless you’re one of those folks that gets it done by Halloween. We all have heard of Black Friday and the rebooted Cyber Monday, but have you heard of their counterpart, Small Business Saturday? Small Business Saturday is exactly what it sounds like, a day where you’re encouraged to buy local and it’s this weekend.

With that, we’d too like to encourage you to do your holiday shopping with your local merchants, makers, and cupcake bakers. Here are five facts that’ll—hopefully—inspire you to spend your hard-earned cash with the hard-workers in your neighborhood. For you small businesses out there, SumAll has your back. See how we’re helping over 500,000 folks just like you track their data and make better business decisions. 

Small-Business- Saturday-Stats

Stats from the Small Business Administration and American Express

  • There are 23 million small businesses in the country.
  • Small businesses have increased by 49% since 1982
  • 54% of U.S. sales happen at small businesses.
  • Small businesses have created 8 million jobs since 1990.
  • Franchised small businesses employ roughly 8 million people, and make up 40 % of all American retail jobs.
  • $14.3 billion was spent on Small Business Saturday 2014, making for an increase of $300,000 since 2013.
  • On Twitter, Small Business Saturday is likely to narrow in on 1 million tweets during the holiday season. (The most popular hashtags to use are: #SmallBizSat #ShopSmall and #SmallBusinessSaturday.)

Are you a small business looking to use social media to boost your Small Business Saturday and holiday sales (and year-round sales for that matter)? Sign up for a free SumAll account now and see if those Instagram posts you’ve been working so hard on have been driving new customers and how you can convert your followers into customers.


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