Are you looking for more ways to boost your exposure and increase your fan base on networks like Facebook, Google+, and YouTube?
If so, then you’ll want to engage as your business on these networks. On Twitter, it’s as easy as logging into your profile and tweeting with other people with Twitter profiles. On Facebook and Google+, you don’t have as many engagement options as you would with a personal profile, and on YouTube, you have a few options you may not know about. In this post, we’re going to show you how to engage as your business on Facebook, Google+, and YouTube.
Engaging as Your Facebook Page
To use Facebook as your page, you will simply need to go to your Facebook page and select the option to Use Facebook as your page under the Edit Page menu in your page’s admin panel.
Once you’ve selected this option, you will be able to like and engage with other Facebook business pages and local places pages using your page. This means that each time you comment on another Facebook page, the comment will be linked to your Facebook page instead of your personal profile.
In order to engage with other pages as your page, you’ll need to like other pages. To do this, you will need to use the search box at the top to find pages. To get the right kind of exposure for your business, you’ll want to choose Facebook pages that your ideal customers are fans of. For example, wedding photographers in Arizona would want to engage as their page on the Facebook pages for Arizona Bridal Magazine, theKnot, and local Arizona wedding supply stores.
After you’ve liked several pages, you can click on the Home link in your menu bar to see a newsfeed stream with the latest update from the pages you have liked with your page. To get the best exposure amongst your target customer base, be sure to not just like, but comment on the latest posts on the pages you have liked. When possible, use the threaded replies option to reply directly to the page’s fans. This will certainly get their attention, and their like if you are helpful.
Engaging as Your Google+ Page
Unlike Facebook, where you can only engage with other pages as your page, you can do much more on Google+ as your Google+ page. To use Google+ as your page, click on your profile photo at the top right of Google+ and select the page you want to use.
Next, use the search box at the top to find profiles, pages, and communities that your ideal customers would engage with. You will need to join communities you want to engage in, but for personal profiles and pages, you can engage on any post that is public without having to circle or follow the profile or page. If you want to be able to visit your newsfeed as your page to see the latest public updates by profiles or pages you want to engage with, you will need to circle and follow them as your page.
Speaking of communities, you can create your own communities as your business page. This is a great way to get exposure for your business as you can attract your ideal customers to your communities and engage with them.
One thing to be aware of – you will need to frequently check the top right of your Google+ screen to make sure you are still using Google+ as your page. Sometimes, as you navigate within Google+, it will switch you back to your personal profile without warning.
Engaging as Your YouTube Channel
A lot of businesses only think to upload videos to YouTube. But you can get exposure for your business’ YouTube channel by using it to engage with other channels that your ideal customer might engage with. To do this, you just need to be logged into YouTube as your channel.
You can engage on YouTube in two ways – by commenting on videos (which most people know) and by commenting on the discussion tab of other channels (not done as often). The latter isn’t always an available option on all channels – it is up to the channel owner to show it. To find out if a channel has discussion enabled, just look for the tab beneath their channel cover image.
Because YouTube allows threaded replies, you can use this to reply directly to your ideal customers who comment on videos and channels to increase your chances of getting their attention.
Do you use Facebook, Google+, and YouTube as your pages and channel to get more exposure for your business? If so, share your results in the comments!
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