How to Create Targeted Facebook Posts

Facebook advertising is great for promoting your products to targeted audiences. And newsfeed ads are more likely to be seen than the ads in the right sidebar. The problem is that many businesses don’t want to post on ads for their products on their Facebook wall all of the time.

Fortunately, Facebook gives you an option to create wall post ads that will only be displayed to those who fit your targeted audience. In this post, we’re going to look at how you can set up a Facebook ad for an unpublished post and create targeted Facebook posts.

What is an unpublished post?

An unpublished post is simply a Facebook ad that is displayed like a promoted post in your targeted audiences’ newsfeed. But unlike your usual promoted post, it will not show up on your Facebook page wall.

For example, let’s say that you wanted to create several Facebook ads for your products, and you wanted each to be targeted to a different demographic – one ad for clothes aimed at teens, one ad for clothes aimed at women, and one ad for clothes aimed at men. You would create an unpublished post for each of these ads. This way, you wouldn’t have to publish three posts to your Facebook wall at the same time advertising your products – you could run your ads and simultaneously use your Facebook wall for other promotions or fan engagement.

How to create an unpublished post.

To create an unpublished post for a Facebook ad, you will need to use Facebook’s Power Editor. To use Power Editor, you will need to have Google Chrome as your browser. The first time you visit, you will be asked to download the accounts you want to access with Power Editor. Once you’ve done this, you will click on All Campaigns in the left sidebar of the Power Editor, and then click on the Campaigns link at the top of your Power Editor dashboard. From there, you can click the Create Campaign button to create a new ad campaign.

Once you have set up your new campaign, you can click on it under Recent / Active Campaigns in the left sidebar. Then click on the Ads link at the top of the Power Editor dashboard. From there, you can click on the Create Ad button to create your first ad under your new campaign.

Once you’ve entered the ad name, chosen Page Post Engagement as an objective, and selected For a Facebook Page using a post, you will see the option to choose your page and then Create New Unpublished Post (as shown above). When you click on that link, you will get the following options.

Here, you can create a link, photo, video, status (text), or special offer post. This post will look like a regular Facebook wall post to anyone in your targeted demographic, but will not show up on your wall.

Once you’ve created your unpublished post, you will select the placement for it. This includes targeting the newsfeed for desktop and/or mobile users, and even targeting specific mobile devices. You will then click on the Audience tab to define the audience for your ad, and then the Organization and Pricing tab to set up the budget for that specific ad.

From here, you can create new ads with unpublished posts, or wait for your ad to be approved and go online. As with all Facebook advertising campaigns, be sure that you are tracking the results for your ads to ensure that you are getting the most from your Facebook advertising budget.

Have you used Facebook’s Power Editor and unpublished posts in a Facebook advertising campaign? What were the results? Please share in the comments!

3 thoughts on “How to Create Targeted Facebook Posts

  • Still working on the audience targeting when using Power Editor. I’ve gotten some really good advice for creating a custom segment — people who’ve liked pages of a similar product, people using a specific device, connecting over wi-fi (more leisure time, no data charges?)…but I’m nowhere near mastering how exactly I should be finding an audience AND testing with a newsfeed ad. Tough stuff!

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