In 2011, Google launched Google+, thus replacing the short-lived Google Buzz and marking Google’s fourth dip into the social media industry. Tech Crunch declared, “It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part.”
What was that hard part? In my everyday use as a social media user, I have to laugh about the prospect of incorporating Google+ into my daily regime. I’m already pretty satisfied with my cache of social media accounts. I even went so far as to omit some: I quit Snapchat, and I swear I’m a better person for it. And Google+’s mission—“Discover amazing things and connect with passionate people”—already seems on par with how I use Facebook. That hard part was that everyone was pretty satisfied with their social media use, and it seemed like Google+ wasn’t bringing anything new to the table.
But what if I told you Google+ was useful?