Building a business is just like building relationships with people; it is a process of attracting, developing, and maintaining. For E-commerce businesses, you need to be patient and build trust with your audience. Do that, and you’ll increase customer lifetime value and grow your audience, but before that happens, you must start at the beginning. Continue reading “Building Relationships for Your E-Commerce Business”
It is rare to find a business that is not available online. Marketers broadly insert the idea that a business without a full-service website is incomplete, which is evidently true as customers like to google the brand before they commit an interest. A website is like a window for publics to obtain company information on their own.
Unfortunately, it is not uncommon for businesses to find that their website doesn’t show in the top search results and probably sits far behind. Continue reading “Your Best Bet to Boost Your Website’s Google Ranking”
In part 1, we got a good look at some of the unique characteristics and features that make Twitter an attractive place for small businesses. In part 2, we will take a look at what Twitter has been up to recently and how we can best use those changes to our advantage.
Continue reading “Why Your Business Should Be On Twitter: Part 2”
You might hear people say that “Twitter is dying” and you shouldn’t waste your time building and maintaining a presence on it. I would beg to differ. Twitter is still one of the most influential social media platforms out there, thanks to its unique characteristics and features. Here are some reasons why your company should still be on Twitter.
With social media, companies can easily target their audiences, without spending tons of money on ads, and choose their own communication pace. In order to make the implementation easily managed, some businesses choose to automate aspects of their social media presence (like scheduling and auto-responder).
Sounds like a great plan, right?
Well, it turns out that for some companies, automated replies made their brand look pretty bad.