Empathy Maps – what and how?

What drives us to make choices? As consumers, we can set certain parameters like “laundry in unit”, “no animal testing”, or “100% cotton”, but what makes us decide to commit?

As a small business owner – trying to do it all – you may not have the time to understand every individual customer. What makes them happy? What does their typical day look like? How do they like to spend their free time? What truly influences them to ultimately choose your product or service?

If you need a quick and easy, DIY research tool, try drafting an empathy map.

Continue reading “Empathy Maps – what and how?”

Building Relationships for Your E-Commerce Business

Building a business is just like building relationships with people; it is a process of attracting, developing, and maintaining. For E-commerce businesses, you need to be patient and build trust with your audience. Do that, and you’ll increase customer lifetime value and grow your audience, but before that happens, you must start at the beginning. Continue reading “Building Relationships for Your E-Commerce Business”

Your Best Bet to Boost Your Website’s Google Ranking

It is rare to find a business that is not available online. Marketers broadly insert the idea that a business without a full-service website is incomplete, which is evidently true as customers like to google the brand before they commit an interest. A website is like a window for publics to obtain company information on their own.

Unfortunately, it is not uncommon for businesses to find that their website doesn’t show in the top search results and probably sits far behind. Continue reading “Your Best Bet to Boost Your Website’s Google Ranking”