The Twitter Segmentation Guide: 7 Ways to Improve Your Social Media Marketing and Sales

There’s no right way to use it Twitter. From the casual user who’s interested in getting the latest celebrity gossip news to the small business owner looking to establish their brand – Twitter is what you make of it.

In this guide, we will talk about how you can use the new SumAll Twitter Segmentation tool to leverage the power of your audience to help you effectively convert your followers into customers. Understanding exactly what kinds of people are in your audience is the key to developing social media campaigns that improve your strategy and success.

So what exactly is Twitter Segmentation?

(Download this segmentation guide as a PDF.) Continue reading “The Twitter Segmentation Guide: 7 Ways to Improve Your Social Media Marketing and Sales”


A Brand New SumAll Is Coming

Over the past five years, SumAll has gone from a simple linechart that supported a select few services to the most widely used connected data tool on the planet with half a million users.
Now we’re changing everything. For the newest version of SumAll, we’ve gone back to the drawing board and redesigned our application from the bottom up. The new SumAll is focused on providing you tools and intelligence that help turn your social media audience into valuable customers.

Continue reading “A Brand New SumAll Is Coming”


Return of the Funninar: Learn How to Craft an Actionable Instagram Strategy

The #SAWebinar series is back. Join us on September 22 at 3pm EST for a free session on how to optimize your Instagram strategy and the tools you’ll need to do it.

In 45 minutes you will learn:

– How to plan and create content using a conversation calendar.
– Tools and tips to streamline your posting strategy and take better pictures.
– Easy ways to engage your audience and increase your following.

Catch the replay here


The Tools We Use to Promote Transparency

A lot has been written about SumAll and our commitment to being a totally transparent company. A lot. But we’re certainly not the first nor only company to reveal how much every employee makes or to have a flat organizational structure. Valve, the world-famous video game company, is renowned for not having job titles, and our friends at Buffer have a page dedicated to revealing things like salaries, equity, and a real-time revenue dashboard.

So the question becomes why we chose to structure (or, deconstruct) SumAll in such a radically different way from the majority of established, successful businesses. The reasoning is best explained by SumAll CEO Dane Atkinson when said, “The usual corporate doctrine can be configured poorly for employees. It’s almost designed to enable evil to happen. You can tell an employee they have 10,000 shares, but it doesn’t mean much if I just give myself 100 million shares or whatever. Their stake is going to be worthless. Most of the engineers out there have no idea what their ownership stake really is.” Transparency for us comes down to making sure every employee is happy and knows they’re being compensated fairly. Happy employees equals better employees.

But actually putting this level of openness into practice isn’t always a smooth process. Constant and open communication is the most important thing to maintain to make sure everyone is on the same page at all times. To facilitate communication, we use a number of tools on a nearly daily basis that helps in coordinating tasks, making company-wide announcements, or just figuring out where we’re going for happy hour after the day’s done. Here are the top tools we use to promote transparency within SumAll. Continue reading “The Tools We Use to Promote Transparency”


Translating Your Social Media Metrics Report

As a social media strategist and community manager, I am often asked about creating and optimizing social media strategies.

The amount of data and tools that are available is overwhelming and can cause some business owners, marketers, and even social media professionals to do minimal reporting to get by. We know a lot of you like to wing it on social media, but numbers are important for: Continue reading “Translating Your Social Media Metrics Report”