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The Tools We Use to Promote Transparency

A lot has been written about SumAll and our commitment to being a totally transparent company. A lot. But we’re certainly not the first nor only company to reveal how much every employee makes or to have a flat organizational structure. Valve, the world-famous video game company, is renowned for not having job titles, and our friends at Buffer have a page dedicated to revealing things like salaries, equity, and a real-time revenue dashboard.

So the question becomes why we chose to structure (or, deconstruct) SumAll in such a radically different way from the majority of established, successful businesses. The reasoning is best explained by SumAll CEO Dane Atkinson when said, “The usual corporate doctrine can be configured poorly for employees. It’s almost designed to enable evil to happen. You can tell an employee they have 10,000 shares, but it doesn’t mean much if I just give myself 100 million shares or whatever. Their stake is going to be worthless. Most of the engineers out there have no idea what their ownership stake really is.” Transparency for us comes down to making sure every employee is happy and knows they’re being compensated fairly. Happy employees equals better employees.

But actually putting this level of openness into practice isn’t always a smooth process. Constant and open communication is the most important thing to maintain to make sure everyone is on the same page at all times. To facilitate communication, we use a number of tools on a nearly daily basis that helps in coordinating tasks, making company-wide announcements, or just figuring out where we’re going for happy hour after the day’s done. Here are the top tools we use to promote transparency within SumAll. Continue reading “The Tools We Use to Promote Transparency”

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Translating Your Social Media Metrics Report

As a social media strategist and community manager, I am often asked about creating and optimizing social media strategies.

The amount of data and tools that are available is overwhelming and can cause some business owners, marketers, and even social media professionals to do minimal reporting to get by. We know a lot of you like to wing it on social media, but numbers are important for: Continue reading “Translating Your Social Media Metrics Report”

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How Children’s Hunger Fund Doubled Their Social Engagement with SumAll Insights

We had the opportunity to speak with Fred Martin, the Director of Marketing of Children’s Hunger Fund, to discuss their non-profit, social strategy, and how they have been using SumAll Insights to analyze the social conversation and reach more followers.

For some background, SumAll Insights is a tool that is designed to provide actionable data to help businesses understand how to take their Twitter game to the next level.

Insights can be used to find out which days and times are best to post, what content or hashtags are working and who a brand should be engaging with. The goal of Insights is to help illustrate how making slight changes in your content strategy impacts the shift and engagement of your audience. Continue reading “How Children’s Hunger Fund Doubled Their Social Engagement with SumAll Insights”

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Streamline Your Social Media Reporting: A Case Study with Social Sesame

Social Sesame is a social media marketing agency located in Calgary (Alberta) Canada. Social Sesame helps small to medium-sized businesses across a variety of industries with their social media strategy, ideation, and community management (scheduling, posting, and community building).

In addition, they offer a range of courses from “LinkedIn how-to” to general social media tips. The goal of Social Sesame is to help businesses optimize their social media strategy to fill business goals and objectives. Continue reading “Streamline Your Social Media Reporting: A Case Study with Social Sesame”

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