Small businesses can change the world with nothing more than a great strength of will and a large and untamable imagination. Sadly, we live in an age where huge, monolithic companies dominate markets, and small businesses struggle to survive. Those of us at SumAll knew there had to be something we could do to help. This is our story. Continue reading “The Road Back to Free”
We are thrilled to announce the launch of this highly versatile feature. We know there are times where you need to look into a 2 or 72 day period. Campaign export is designed to give customers custom date range access to data!
Simply select the feature on the left and pick whatever period you like. Then select the profiles you want to add and you will see the data appear on the right. When you have the right mixture hit DOWNLOAD CSV and then go to town!
We will be coming back to this feature after some other enhancements to add in visualization layer. Lots coming in July for you all!
We have been working feverishly on some big new features for our lovely fans but sometimes it is all about the little things. We have so many folks using us for a ton of profiles that managing them can be tricky. So we just pushed a cool search feature to help find the type or exactly the one you want. That got us some smiles and we thought it worth a share.
About one year ago we released SumAll Reports and Insights to provide in-depth, actionable metrics for Facebook, Instagram, Twitter, and Google Analytics for businesses. Since then, one of our most frequently requested features has been the ability to export and manipulate data.
It turns out, as a happy accident, our new data pipeline can be manipulated in more ways than imagined. In fact, we can transform the output to nearly any format that you may need. Continue reading “SumAll Customized Data – Available at Last!”
So you grew your audience on Facebook, Instagram, and Twitter by 1,000 followers in one week. Getting more eyes and attention on your social media accounts is (usually) a good thing, but what do the numbers really mean? Who are these followers? Are they part of a consistent demographic? Are they potential buyers (what stage of the sales cycle are they in)? Are they actually engaging with your content? And what is the most effective channel for reaching them?
Better understanding and mapping your audience out across social is crucial for both sales and marketing teams to generate leads, determine target markets, and create more engaging content.
As marketers struggle to break through the internet noise and step up their content marketing game, it is imperative to first clearly define your audience or persona. Continue reading “Introducing Audience Segmentation: Map Your Followers Across All Social Networks”