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Simple Search made us Smile!

We have been working feverishly on some big new features for our lovely fans but sometimes it is all about the little things. We have so many folks using us for a ton of profiles that managing them can be tricky. So we just pushed a cool search feature to help find the type or exactly the one you want. That got us some smiles and we thought it worth a share.

Small win!

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SumAll Customized Data – Available at Last!

About one year ago we released SumAll Reports and Insights to provide in-depth, actionable metrics for Facebook, Instagram, Twitter, and Google Analytics for businesses. Since then, one of our most frequently requested features has been the ability to export and manipulate data.

It turns out, as a happy accident, our new data pipeline can be manipulated in more ways than imagined.  In fact, we can transform the output to nearly any format that you may need. Continue reading “SumAll Customized Data – Available at Last!”

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Introducing Audience Segmentation: Map Your Followers Across All Social Networks

So you grew your audience on Facebook, Instagram, and Twitter by 1,000 followers in one week. Getting more eyes and attention on your social media accounts is (usually) a good thing, but what do the numbers really mean? Who are these followers? Are they part of a consistent demographic? Are they potential buyers (what stage of the sales cycle are they in)? Are they actually engaging with your content? And what is the most effective channel for reaching them? 

Better understanding and mapping your audience out across social is crucial for both sales and marketing teams to generate leads, determine target markets, and create more engaging content.

As marketers struggle to break through the internet noise and step up their content marketing game, it is imperative to first clearly define your audience or persona. Continue reading “Introducing Audience Segmentation: Map Your Followers Across All Social Networks”

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Get to Know SumAll Premium: The Best Way to Be a Better Marketer

Want a look inside the inner workings of SumAll Premium? We’ve whipped up a video that covers all the essential basics of how SumAll Premium works and what it does for you.

With Premium, you can segment your audiences, which will identify your top customers, prospects, and key influencers so that you can grow your business by building stronger relationships with your most important stakeholders. As always, SumAll Premium also takes the most trusted social reporting and insights on the planet and delivers them straight to your inbox.

Watch the video down below. Continue reading “Get to Know SumAll Premium: The Best Way to Be a Better Marketer”

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Twitter Segmentation for SumAll: All the New Features You Need to Know

A few weeks ago, we released our Twitter segmentation feature as part of our SumAll Premium offering. We want you to have as much information about your audience as possible so that you can market to your audience more effectively and optimize your spend. Thus, we have expanded the Twitter Segmentation export with new categories.

The Twitter Segmentation now includes your followers’ followers, identification of verified accounts, time zones, and how often they favorite (recently changed to “like”) things! That opens up a whole new world of possibilities and increases the number of smart marketing tactics you can employ. Here are our top five that you can start implementing immediately. Continue reading “Twitter Segmentation for SumAll: All the New Features You Need to Know”

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