Ah, Instagram. The final frontier (maybe for my mom) but a gold mine of potential. It’s where I post compromising photos of my cat, Ozma, or where my girlfriend showcases her animation portfolio. It’s where online entrepreneurs like you can further advertise what they’re selling online, and it isn’t just because Instagram is photo-based.
What makes Instagram a great addition to the ecommerce world is that it’s built to be personable; because most Instagram profiles belong to individual people, the platform’s developed into a culture of person-to-person communication. Online businesses who successfully use Instagram are able to reflect this laidback culture by welcoming comments and likes, direct messages, and an opportunity to network with their consumers.
With some of Instagram’s more intuitive features, it’s easy to integrate yourself without forcing the issue, and you can start showcasing your product without seeming like an awkward marketing campaign.