Facebook Cover Videos – Make Your Brand Move!

We like to keep up with the latest tech – Twitter just released a great UI/UX update today and Facebook officially rolled out a new batch of Facebook Page Cover Videos (as opposed to still images).

There were a few big brands that this tech was rolled out for in April, but we’re glad to see that Facebook is beginning to roll it out across the board for a few more brands (ours included!) so if you don’t see it for your page yet, have no fear, it will come your way soon.

Want to see what our amazing SumAll Facebook cover video looks like and get some other fun examples and technical specs? Read on! 🎉
Continue reading “Facebook Cover Videos – Make Your Brand Move!”

Tweet Better: The Easiest Way to Optimize Your Tweets!

We’re very excited to release a fun Twitter optimization tool called Tweet Better!

It’s our latest effort to make it even easier for you to measure the success of your content – helping you to optimize tweets for your business strategy and connect better with your specific audience – and show up in their Twitter feeds.

What makes up a better tweet that has a higher chance of being seen and interacted with on Twitter? Below are a few ways we are evaluating tweet content to make sure yours pass the test!
Continue reading “Tweet Better: The Easiest Way to Optimize Your Tweets!”

The Twitter Roadmap to Getting More Engagement

It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses are vastly different – what works for one audience has the potential to get a less than warm reception when used for an entirely different audience.

But even though you shouldn’t expect the same approach to work on every single audience, you should still be thinking about simple ways to optimize your tweets to make them more retweetable. Fast Company’s article, Twitter 101: How to Get More Clicks, Retweets, and Reach, provides easy to understand tips on all the ways you can become a better tweeter. Like how just adding a photo will increase the likelihood your tweet will be retweeted by 35%. Below, we compressed and compiled all the Twitter best practices into a single guide for you to refer to whenever you need a jump-start in your engagement rate. Continue reading “The Twitter Roadmap to Getting More Engagement”

7 Tools to Help You Create Visual Content

Visual content is king. Adding a photo to a post increases engagement, and the rise of apps like Snapchat, Pinterest and Instagram shows that visual content is here to stay.

When you aren’t a photographer, graphic designer or even slightly creative, posting to these channels can become difficult. But who can resist trying, when Instagram alone boasts 300 million active users? Enter these tools to help. Continue reading “7 Tools to Help You Create Visual Content”

last minute holiday planning with social media

How to Pull Off a Last-Minute Holiday Campaign With Social Media

According to the National Retail Federation (NRF), nearly 82% of holiday shoppers began their shopping in October and November. This means, that if you haven’t started your holiday marketing campaigns, you’re late to the party. Luckily, not so late that you still can’t benefit. The shopping Super Bowl better known as Black Friday and Cyber Monday is a few days away. You can still take advantage of your customers’ wallets with a holiday campaign over social media.

Holiday campaigns aren’t limited to only retailers and consumer brands. Business-to-business and service-based companies can get in on the holiday joy, too. Whether you’re selling jewelery, software as a service, or consult with small businesses, you can rake in some extra cash over the coming weeks that will have long-term effects, if not an immediate monetary impact. A holiday campaign can boost brand awareness, increase traffic to your website, increase email subscriptions and brand sentiment, which can convert into revenue. Continue reading “How to Pull Off a Last-Minute Holiday Campaign With Social Media”

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