Instagram Stories: Story Search for Hashtags and Location!

We’re always on the lookout for fun ways to help you grow your business or ecommerce site using social media or other methods (after all, we’re SumAll). Today, we’d like to focus on a very specific tool – Instagram Stories. It was launched last year as a Snapchat competitor, allowing users to create short videos or images right on the top nav of the feed – a great way to get seen by your followers, already.

We’re excited about the recent launch of Story Search and we’d like to show you a few ways to use it to get your brand seen even more!
Continue reading “Instagram Stories: Story Search for Hashtags and Location!”

Tips from 3 Social Media Managers on How to Edit Your Instagram Photos

Do you ever see feeds that look perfectly put together and you wonder how they got so many photos to look so cohesive and well-planned? So did we. I have been working on an Instagram strategy for SumAll and was curious what the ingredients to those successful Instagram accounts were.

Adding tons of hashtags and other Instagram black magic as I like to call it, is going to be pointless if you don’t take good pictures. That has been proven time and time again across Instagram. The channels that create better content always perform better on this visual platform. For this reason, we wanted to chat with some social media managers to see what their secret sauce is  to master this platform.
Continue reading “Tips from 3 Social Media Managers on How to Edit Your Instagram Photos”

How to Make Use of Instagram’s “Layout App” for Business

Instagram recently launched another standalone app called Layout, where users can easily create photo collages for uploading on Facebook, Instagram, and other social media channels. Photo collage tools aren’t a new concept for some users, Instagram reported that 20% of their users, or approximately 60 million people, were already using third party tools to create collage posts.

These third party apps include: Pic Collage, InstaCollage, PhotoGrid, and others, but many were built around a freemium model and contained pop advertisements that users found intrusive. Enter Layout, Instagram’s second complimentary app to its flagship product that can help businesses and users better create engaging visuals for sharing on the channel without having to leave the Instagram ecosystem, one of the goals of the creation of this app. Its feature sets would have been too much to add to the existing Instagram app itself, which is why a standalone app was the best solution. Continue reading “How to Make Use of Instagram’s “Layout App” for Business”

Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions

Instagram has recently eclipsed the 300 million monthly active user mark, which ranks it as one of the largest social networks available for marketers to serve their customers. To develop a powerful marketing strategy on Instagram, and other social networks for that matter, marketers should first understand the unique elements that make the network popular and the mindset behind its user base.

A typical user will build their Instagram account with a collection of visual moments from their lives, which is similar to how they develop their other social channels; however, Instagram differs by giving their users tools to crop, edit, and better perfect their posts prior to sharing.

While this doesn’t initially appear to be a big feature as it relates to your marketing efforts, it is likely to change the behavior of how your audience interacts with your content on the network. Instagram users tend to curate their content to reflect a specific look or feel that they are trying to achieve through public perception, essentially creating an idealistic representation of themselves. Continue reading “Align Your Instagram Marketing Strategy to Serve Your Customers’ Intentions”

6 Interesting Ways to Encourage User Generated Content on Instagram

Promoting and encouraging user generated content (UGC) can be a cost-effective tactic that yields a variety of benefits from enriching customer experiences to building a stronger community. According to Nielsen, 43% of consumers are more likely to purchase a product after learning about it on social media, a common distribution channel for user generated content.

While there are multiple social channels to promote user content, Instagram has been an increasingly popular platform for brands interested in visual storytelling and can be an effective network for both large and small businesses to encourage users to generate content.

From having an on-site photo booth in your retail stores to running a social contest or integrating Instagram photos in your web properties, there are many ways to encourage your customer base to take and share images of your products and offerings on Instagram.

Learn from the following strategies and how these brands promoted and drove unique user generated content campaigns on Instagram to expand their content’s organic reach, increase social proof, and create visually compelling stories. Continue reading “6 Interesting Ways to Encourage User Generated Content on Instagram”

]