The Fourth of July Social Media Cocktail

Happy 4th of July weekend! While most of us are already mentally checked out of work and ready to embark on a much needed four-day vacation from our desks, the reality is that as social media managers, we are never really “off.” There are still mentions to be responded to, monitoring to be done, and holidays to capitalize on – at least until we can schedule posts on Instagram and automate human interaction.

When posting on social networks like Twitter, LinkedIn, Facebook, Instagram, and Pinterest, we optimize our posts so that they are shareable and successful. This takes tons of trial and error, but below we have the top ingredients that make a social media post successful. Continue reading “The Fourth of July Social Media Cocktail”


The Foundation: The Ultimate Cheat Sheet Guide to All Major Social Networks

In celebration of Social Media Day, we’re shipping our new, shareable, printable, hangable guide to all the major social networks: “The Foundation.”

No catch, no cost. The Foundation has the best times to post, ideal image size, ideal hashtags, post length, and more for Instagram, Facebook, Twitter, Pinterest, and LinkedIn. This data was sourced from almost half a million SumAll users and cross-referenced with other top social research.

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The Recent Snapchatification of Facebook

Overlay colorful text on photos. Swipeable filters. Resizable emojis and stickers. These are all prominent features of Snapchat that Facebook recently pushed out in their iOS app in an effort to stay relevant and increase engagement among young Internet users.

The popularity of photo sharing has increased with an average of 400 million snaps sent per day with 71% of Snapchat users being under 25. This is vastly different from Facebook with only 28% of users being under 25. Every second, 8,796 photos are uploaded to Snapchat versus 4,501 photos that are uploaded to Facebook. With statistics like this, Facebook is making adjustments to lure users back to the site. Last week, it was announced that Facebook would allow GIFs to be uploaded, which are what made Tumblr so popular among young people. Now Facebook is borrowing some ideas from another, burgeoning social network.   Continue reading “The Recent Snapchatification of Facebook”


Trending Tags and Trending Places: The New Face of Instagram

A new version of Instagram has been released that will undoubtedly change (and hopefully improve) the way we find and consume visual content. Instagram has been searching for the best way to expose its users to fresh content and interesting accounts by topic, place, and person. Not to mention, Instagram doesn’t want to be left behind in the race with other platforms like Twitter to be a daily source for your news updates. Welcome trending hashtags, trending places, and updated search functions to the Instagram family.

More than 70 million photos and videos are posted to Instagram every day from 300+ million users. Instagram announced on Wednesday the release of two very neat (and Twitter-like) features: trending hashtags and trending places/themes. These two features have been added to the Explore page (conveniently marked with magnifying glass icon) above the original explore section that showcased photos based on your Instagram activity.

I just took a look around the newly updated app, and to say the least, the changes are a welcome addition to this already massively popular service. “We’ve completely reimagined the Explore page to make discovery on Instagram immediate and effortless. The new Explore now surfaces trends as they emerge in real-time, connecting you to events and conversations both near you and around the globe,” according to Instagram’s blog. The top of the search page features curated collections of photos in categories like Trending Places, New People, Extreme Athletes, NBA Rising Stars, and Towering Rocks. If you click on one of these categories, it takes you to a list of accounts, people, and places that fall under that category.

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How to Generate Results Using Promoted and Cinematic Pins on Pinterest

Pinterest recently launched Cinematic Pins as another version of their already successful Promoted Pin advertising offerings. Sponsoring pins could be a viable advertising avenue to help your business attract new customers and drive more engagement from your current audience.

Although considered a more niche social network when compared to the giants such as Facebook or Twitter, Pinterest’s popularity is continually on the rise and has amassed nearly 50 million users, further proving that it is a relevant platform for many different types of marketing campaigns.

What Pinterest lacks in pure volume, it makes up for with a unique audience. Users actively seek and share their favorite products, brands and project plans, which may ultimately indicate their future purchasing decisions or customer behaviors.

Learn how to generate results and drive engagement for your brand using these two forms of advertising on Pinterest and why your business should pay attention to this on-the-rise social platform. Continue reading “How to Generate Results Using Promoted and Cinematic Pins on Pinterest”