last minute holiday planning with social media

How to Pull Off a Last-Minute Holiday Campaign With Social Media

According to the National Retail Federation (NRF), nearly 82% of holiday shoppers began their shopping in October and November. This means, that if you haven’t started your holiday marketing campaigns, you’re late to the party. Luckily, not so late that you still can’t benefit. The shopping Super Bowl better known as Black Friday and Cyber Monday is a few days away. You can still take advantage of your customers’ wallets with a holiday campaign over social media.

Holiday campaigns aren’t limited to only retailers and consumer brands. Business-to-business and service-based companies can get in on the holiday joy, too. Whether you’re selling jewelery, software as a service, or consult with small businesses, you can rake in some extra cash over the coming weeks that will have long-term effects, if not an immediate monetary impact. A holiday campaign can boost brand awareness, increase traffic to your website, increase email subscriptions and brand sentiment, which can convert into revenue. Continue reading “How to Pull Off a Last-Minute Holiday Campaign With Social Media”


The Difference Between a Community Manager and a Social Media Manager

Not all social media roles are created equal. The lines between the roles of community managers versus social media managers often get blurred. Many organizations use the terms interchangeably and assume that a social media manager will manage community and that a community manager will be strategic in social media. That isn’t always the case.

For the sake of your career and clarity, it is important to understand the distinct responsibilities and the metrics that you pay attention to as a community manager or a social media manager. I chatted with Brea Watts, freelance community manager for women-owned small businesses and former community manager at Blackberry about the distinct differences in these roles. Continue reading “The Difference Between a Community Manager and a Social Media Manager”


What I Learned from the NYC Periscope Summit

September was the month of social media conferences. In the last 4 weeks, 10 large industry conferences have happened, one of them being the first Periscope Summit. A few hundred influencers and live-streaming enthusiasts gathered in NYC for two days of panels, keynotes, and intimate talks. I was there to get the scoop on this brand-new, game-changing platform.

Periscope is the perfect blend of all our favorite features from Twitter, Instagram, and webinars. You can follow and comment in real-time, you can share your praise with a tap, and you can learn while you are on the go. I’ve shared the periscope basics already, but the one thing that became clear during the summit was the sense of community and vulnerability that it creates among complete strangers. People feel connected to someone’s circumstance through a mobile phone’s screen. That’s powerful. Continue reading “What I Learned from the NYC Periscope Summit”


Is Facebook Dead?: The Dos and Don’ts of Facebook Marketing

Facebook is dying. Facebook Ads aren’t effective. Stop me if you’ve heard this before. But is it really true?

Post Planner examined these questions and provided tips on how you can use Facebook to its fullest potential as a business. Below, we rounded up all of their best Facebook marketing tips and compiled them into a single guide that you can refer to whenever you need an extra boost to your Facebook strategy.   Continue reading “Is Facebook Dead?: The Dos and Don’ts of Facebook Marketing”


Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics

Pinterest and Instagram have quickly become two of the top social platforms for businesses interested in telling visually compelling stories about their brands, products, and service offerings. Their recent popularity could be attributed to each network’s millions of active users or from the ongoing success that some brands have seen on these channels.

When it comes to measuring the success of your efforts on both Pinterest and Instagram, the solution isn’t always as clear as some would like. Often times, marketers feel the need to use a multitude of tracking software and analytics platforms to gauge the performance of their efforts from channel to channel, which can make it more difficult to isolate the content that is truly resonating with their target audience and generating ROI.

Although there are pros and cons to most analytics tools, simplifying your analysis process can help your company identify the effectiveness of your visual marketing efforts in a more timely manner and make changes quickly. Learn how to properly use Google Analytics to measure your content on both Pinterest and Instagram to better report on the overall success of your social marketing on these popular networks.
Continue reading “Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics”