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The Ideal Image Sizes for (almost) Every Social Network

Social networks are extraordinarily fickle when it comes to image size dimensions. Since there’s no standardized size for images that get posted, an image that looks perfect on Pinterest, for example, will look downright unpleasant on Twitter. Luckily we’ve created this handy infographic that has the exact dimensions – down to the pixel – for all of the major social networks.

This infographic contains the most up-to-date dimensions for images for all the most used social media sites: Facebook, Pinterest, Instagram, Twitter, and LinkedIn. Just save this image to your computer and use it whenever you take the leap and join a new social networking site. Continue reading “The Ideal Image Sizes for (almost) Every Social Network”

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Metrics That Don’t Disappear: How to Effectively Measure Your Snapchat Efforts

We are currently entering the wild west of Snapchat, uncharted territory that marketers love to compare to the early days of Facebook and Twitter. When we throw those big network names into the mix, we can start to get pretty excited about what Snapchat can do to further bolster our ongoing social campaigns.

Snapchat may still be the new kid on the block, but we understand how important becoming an early adopter of a new trend can be and some of us are primed to claim our space right now. We’ve even seen a few creative success stories from larger brands like Taco Bell and Victoria’s Secret, but some marketers have been experiencing trouble finding similar value with their Snapchat efforts.

This highly personalized network appears to be the perfect channel for delivering our message directly to the consumer and it seems relatively straight forward. You send the snap, they view the snap and voila, your brand grows. Well… not so fast. If you’ve experimented with a Snapchat campaign or even used it on a personal level, you may have noticed that Snapchat is designed for the user and provides little insights for a marketer to analyze.

In addition, Snapchat is lacking a significant third party analytics tool that can help display our content performance on a universal dashboard, meaning that you’ll need to analyze your data manually. By taking a closer look at the information that Snapchat does provide, you can begin to find tangible metrics and learn how to effectively measure your Snapchat efforts. Continue reading “Metrics That Don’t Disappear: How to Effectively Measure Your Snapchat Efforts”

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Profit From Your Visuals: How to Generate Sales from Instagram

With 300 million monthly active users and over 70 million posts per day, it’s difficult to argue against the recent dominance of Instagram among other social networks. The soaring popularity of Instagram and other media sharing applications such as Snapchat and Vine is proof that visual content is in high demand and it is here to stay.

Instagram has entered the big leagues of social networking platforms, but when it comes to leveraging this large community for sales, some marketing strategies can fall short of their goals. Sometimes we forget to realize that each social networking platform has it’s own quirks and each require unique strategies to best align with your business objectives.

Instagram can definitely feel a bit quirky, but to start generating sales, you’ll need to understand the ins and outs, just as you would any other platform. The following tips can help you learn the latest Instagram sales strategies to begin profiting from your visuals. Continue reading “Profit From Your Visuals: How to Generate Sales from Instagram”

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Stop Being a Loser: 12 Tips to Avoid Social Churn

Nobody loves cats more than I do. Chunks of my day are routinely lost looking at cat GIFs, videos, photos, anything to satisfy my admittedly unhealthy love for these furry companions. But even I have my limits.

If I’m browsing my Instagram feed and I see somebody post five photos in quick succession of their cat, that’s a surefire way to get an unfollow from me – and this is coming from somebody that dresses up their cat as a different Disney character every Halloween. So, step away from the hashtag, don’t even think about taking out that selfie stick, and check out this infographic for 12 tips on what you should and shouldn’t do on social media to get a loyal following. Continue reading “Stop Being a Loser: 12 Tips to Avoid Social Churn”

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The Marketer’s Approach to Balancing a Paid, Owned, and Earned Social Media Strategy

Unless you’ve been living under a rock for the past decade or so, you know that social media is an incredibly important (if not fundamentally essential) tool in your marketing arsenal. However, the more you investigate, the more you begin to realize just how complicated social media marketing really is.

Before deciding to invest in social media there are many legitimate questions that need to be answered. Where should I invest the bulk of my spend? What tangible results can I expect to see from these efforts? What does success even look like?

Luckily there exists a framework for looking at social media marketing that provides a way to easily divide and conquer different aspects of social media and allow you to better evaluate the entire enterprise as a singular whole. Continue reading “The Marketer’s Approach to Balancing a Paid, Owned, and Earned Social Media Strategy”

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