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Are You There Facebook? It’s Me, a Business Page.

I have been poring over multiple reports for the last few days identifying trends in social media and one has stood out and actually shocked me. Most marketers and small businesses are still on Facebook, despite many of them – especially those without advertising budgets – having a hard time thriving in the space.

Facebook’s algorithm change earlier this year turned social media marketing on its head. In an attempt to keep user’s News Feeds balanced, Facebook lowered the organic reach capability for brand Pages. Brands weren’t able to engage their large social communities in the same way as before without relying on boosted posts and advertisements. The changes and the continuous decline of organic reach have people muttering that Facebook is dead, but we refuse to pull the plug, No matter how much our reach plummets, we continue to go back to our business pages week after week hoping for a miracle. Continue reading “Are You There Facebook? It’s Me, a Business Page.”

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The Twitter Roadmap to Getting More Engagement

It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses are vastly different – what works for one audience has the potential to get a less then warm reception when used for an entirely different audience.

But even though you shouldn’t expect the same approach to work on every single audience, you should still be thinking about simple ways to optimize your tweets to make them more retweetable. Fast Company’s article, Twitter 101: How to Get More Clicks, Retweets, and Reach, provides easy to understand tips on all the ways you can become a better tweeter. Like how just adding a photo will increase the likelihood your tweet will be retweeted by 35%. Below, we compressed and compiled all the Twitter best practices into a single guide for you to refer to whenever you need a jump-start in your engagement rate. Continue reading “The Twitter Roadmap to Getting More Engagement”

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Tweet Smarter: The Twitter Metrics That Matter Most

It’s no surprise that Twitter can be a powerful tool for your business to drive audience engagement, create customer dialogue, and ultimately increase the bottom line, but it can also be challenging to prove that your ongoing Twitter efforts are actually producing these optimal results.

Often times, businesses think that retweets are the sole indicator of success on Twitter when it’s merely one of the many metrics that they should be focusing on when determining if their social efforts are a success. By placing too much priority on a single metric, you could be missing out on how other important aspects could be affecting your marketing campaigns and fail to make the correct adjustments to maximize ROI.

Learn about some of the most important Twitter metrics that you should be following to build a stronger understanding of how this social channel is performing and whether or not your Twitter efforts are affecting your company’s business objectives. Continue reading “Tweet Smarter: The Twitter Metrics That Matter Most”

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The Foundation: The Ultimate Cheat Sheet Guide to All Major Social Networks

Update: You can now see the infographic in its entirety below.

In celebration of Social Media Day, we’re shipping our new, shareable, printable, hangable guide to all the major social networks: “The Foundation.”

No catch, no cost. The Foundation has the best times to post, ideal image size, ideal hashtags, post length, and more for Instagram, Facebook, Twitter, Pinterest, and LinkedIn. This data was sourced from almost half a million SumAll users and cross-referenced with other top social research.

Continue reading “The Foundation: The Ultimate Cheat Sheet Guide to All Major Social Networks”

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The Social Media Best Practices Handbook: 13 Experts Give Their Perspective on the Industry

Last week we put out The Foundation: our shareable, printable, hangable cheat sheet guide to all major social networks. Featuring the best times to post, ideal image size, ideal hashtag, and more, The Foundation was created to act as a resource for not only industry professionals, but everyone with an active presence on any social network.

As a follow up, we interviewed 13 social media marketers. Ranging from the community manager of Bitly to the social media assistant of Mashable, check out what these experts’ advice on how to win over your audience and what it’s like working in the trenches of social media. Continue reading “The Social Media Best Practices Handbook: 13 Experts Give Their Perspective on the Industry”

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