An Enterprise of One: How Communities Like Airbnb and DogVacay Are Empowering Entrepreneurs

When asked to imagine themselves as a Bed & Breakfast proprietor, most people will likely respond with some combination of longing for what they may see as a less stressful occupation and laughter at the generally ridiculous nature of such a question. For many, the financial investment alone would be enough to scare off these would-be inn-keepers. Not to mention the effort involved in convincing potential guests that you’re no Norman Bates.

So with Airbnb assuredly elbowing it’s way toward the top of the hospitality industry, one asks just what is it that has brought the boom back to this niche of the hospitality industry? Built on the backs of those invested in the sharing economy, companies are learning that they can create an impressive and engaging business by empowering would-be entrepreneurs.

Continue reading “An Enterprise of One: How Communities Like Airbnb and DogVacay Are Empowering Entrepreneurs”

5 Retargeting and Remarketing Tips for Beginners

Here’s a common scenario that many businesses face. Visitors come to their website, browse a page or two, and then they leave. They don’t make a purchase, they don’t submit a lead form, and they don’t even sign up for your newsletter. Fortunately, those visitors are not lost forever, thanks to retargeting.

Retargeting (also referred to as remarketing) allows you to advertise to people based on their behavior on your website. In this post, we’re going to look at a few ways you can use retargeting to capture the visitors you might have otherwise lost. Continue reading “5 Retargeting and Remarketing Tips for Beginners”

How to Find Out What Your Customers Want

The lyrics to the Spice Girls song Wannabe “tell me what you want what you really really want” is something businesses think every day. What do our customers want? What do they really, really want?

Thanks to a variety of tools and public audiences that are at your disposal, you don’t have to rely on creating a focus group to find out. Here are some great ways to find out what your target customers really want from your business. Continue reading “How to Find Out What Your Customers Want”

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Four Ways to Deliver Exceptional Customer Service

Customer service is a necessity for your business to survive for the long-term. Today’s consumer expects a quality experience when they pay for a product or service, otherwise they’ll take their business elsewhere.

According to marketer and serial entrepreneur, Peter Shankman, the economy of the future will be fueled by organizations who offer the best customer service.

“The economy of the next fifty years will be powered by customer service. Why? Because in the very near future, only the sentiment of a customer’s interaction with you will determine whether that customer brings in new ones, or lets your business die,” said Shankman.

Shankman is right. Now it is mandatory that you pay close attention to the needs of your customers and provide them with the best customer service in order to maintain your relationship with them overtime.

One of the best ways for an organization to scale their customer service needs is by relying on a variety of procedures and tools to help ensure a company is able to address the growing needs of their customers with their existing resources and staff.

Here are four ways your organization can use a succinct strategy and a few impactful tools to empower its customer service efforts. Continue reading “Four Ways to Deliver Exceptional Customer Service”

4 Habits Your Team Should Adopt to Build a Collaborative Workspace

These days, collaboration is everywhere and anywhere. And that’s a great thing. Especially when you know that companies could gain $900 billion to $1.3 trillion in annual value if they improved their communication and collaboration skills (according to a McKinsey study).

It’s easy to want a collaborative environment, but it’s harder to actually make it work in the long term. That’s why we’ve put together four easy steps you could take today to start walking in the right direction. Here they are: Continue reading “4 Habits Your Team Should Adopt to Build a Collaborative Workspace”

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