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What the NBA Finals Taught Us About Data and Teamwork

Let me be clear, I am not a huge sports fan. However, we only have one TV in my apartment so I have been forced to watch more than a few basketball games (post-game press conferences, episodes of Around the Horn, SportsCenter and anything else on ESPN) this season.

While watching, I have noticed that many of the lessons athletes learn playing organized sports can also be applied to entrepreneurship. From watching film to the endless amounts of statistics that are provided, athletes constantly use data to inform their decisions and improve their game. Basketball is still a team sport and the chemistry of a team is the difference between a championship and a losing season. Continue reading “What the NBA Finals Taught Us About Data and Teamwork”

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Think Globally, Sell Your Business Locally

In a global world, brand campaigns are going for a more local approach. The key to success in foreign markets is contingent upon understanding the target audience’s population, culture, and competitors.

Having been involved in numerous localized campaigns myself, I’ve seen companies continually make the same mistakes when it comes to customizing their product or service for a particular location, and as a result, fail to succeed in taking over the market in a particular city, state, or region. As the CEO of Mobilizr, my job is to help companies run successful brand engagement campaigns and achieve success as they expand globally.

We often think of the world “translate” in the context of language and personal communication. However, this is the number one reason why global brand campaigns don’t pan out: they fail to translate well for a foreign audience. Take Walmart, for example. In the U.S., they brand themselves as a money-saving value store based on U.S. pricing. In China, they use the same branding, but it fails to translate because Chinese consumers associate that pricing with a premium store. Continue reading “Think Globally, Sell Your Business Locally”

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How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic

On April 21 Google will unveil yet another change to their search algorithm that will have far-reaching repercussions for every website that isn’t “mobile friendly.”

If your website isn’t optimized for mobile by April 21, you could lose up to one-third of your traffic depending on your audience. Check out our infographic below for more details on how these algorithm changes will impact your site, and what you can do to make sure your traffic doesn’t crater. Continue reading “How Google’s Algorithm Change Will Drastically Affect Your Website’s Traffic”

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How to Negotiate Online Ad Buys

There is one key to negotiating the best rates for online display advertising, and that is knowledge. Knowing what you want, where you can get it, and how much everyone is charging will ensure that you get the best rates possible on the best sites possible.

In this post, we’re going to look at how you can get the knowledge you need to negotiate the best online ad prices possible. Continue reading “How to Negotiate Online Ad Buys”

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An Enterprise of One: How Communities Like Airbnb and DogVacay Are Empowering Entrepreneurs

When asked to imagine themselves as a Bed & Breakfast proprietor, most people will likely respond with some combination of longing for what they may see as a less stressful occupation and laughter at the generally ridiculous nature of such a question. For many, the financial investment alone would be enough to scare off these would-be inn-keepers. Not to mention the effort involved in convincing potential guests that you’re no Norman Bates.

So with Airbnb assuredly elbowing it’s way toward the top of the hospitality industry, one asks just what is it that has brought the boom back to this niche of the hospitality industry? Built on the backs of those invested in the sharing economy, companies are learning that they can create an impressive and engaging business by empowering would-be entrepreneurs.

Continue reading “An Enterprise of One: How Communities Like Airbnb and DogVacay Are Empowering Entrepreneurs”

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