About one year ago we released SumAll Reports and Insights to provide in-depth, actionable metrics for Facebook, Instagram, Twitter, and Google Analytics for businesses. Since then, one of our most frequently requested features has been the ability to export and manipulate data.
It turns out, as a happy accident, our new data pipeline can be manipulated in more ways than imagined. In fact, we can transform the output to nearly any format that you may need. Continue reading “SumAll Customized Data – Available at Last!”
So you grew your audience on Facebook, Instagram, and Twitter by 1,000 followers in one week. Getting more eyes and attention on your social media accounts is (usually) a good thing, but what do the numbers really mean? Who are these followers? Are they part of a consistent demographic? Are they potential buyers (what stage of the sales cycle are they in)? Are they actually engaging with your content? And what is the most effective channel for reaching them?
Better understanding and mapping your audience out across social is crucial for both sales and marketing teams to generate leads, determine target markets, and create more engaging content.
As marketers struggle to break through the internet noise and step up their content marketing game, it is imperative to first clearly define your audience or persona. Continue reading “Introducing Audience Segmentation: Map Your Followers Across All Social Networks”
A few weeks ago, we released our Twitter segmentation feature. We want you to have as much information about your audience as possible so that you can market to your audience more effectively and optimize your spend. Thus, we have expanded the Twitter Segmentation export with new categories.
The Twitter Segmentation now includes your followers’ followers, identification of verified accounts, time zones, and how often they favorite (recently changed to “like”) things! That opens up a whole new world of possibilities and increases the number of smart marketing tactics you can employ. Here are our top five that you can start implementing immediately. Continue reading “Twitter Segmentation for SumAll: All the New Features You Need to Know”
There’s no right way to use it Twitter. From the casual user who’s interested in getting the latest celebrity gossip news to the small business owner looking to establish their brand – Twitter is what you make of it.
In this guide, we will talk about how you can use the new SumAll Twitter Segmentation tool to leverage the power of your audience to help you effectively convert your followers into customers. Understanding exactly what kinds of people are in your audience is the key to developing social media campaigns that improve your strategy and success.
So what exactly is Twitter Segmentation? Continue reading “The Twitter Segmentation Guide: 7 Ways to Improve Your Social Media Marketing and Sales”