Having original content is a valuable tool for your business. It helps to define your image, voice, and unique perspective that differentiates you from your competitors. Original content can also help educate potential customers about your industry and inform them about the products or services you offer.
While providing original content is great, developing a content strategy is even better. Content strategy is all about taking the content you create, turning it into leads, and eventually generating revenue. There is no precise formula to make the transition from content to revenue, but there are some steps you can take to create a strategy that works for you.