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Content Strategy: How to Turn Content Into Revenue

Having original content is a valuable tool for your business. It helps to define your image, voice, and unique perspective that differentiates you from your competitors.  Original content can also help educate potential customers about your industry and inform them about the products or services you offer.

While providing original content is great, developing a content strategy is even better. Content strategy is all about taking the content you create, turning it into leads, and eventually generating revenue.  There is no precise formula to make the transition from content to revenue, but there are some steps you can take to create a strategy that works for you.

Continue reading “Content Strategy: How to Turn Content Into Revenue”

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16 Tools to Boost Your Business Growth as a Side Hustler, Freelancer, or Solopreneur

It’s hard to imagine that only a decade ago, referring to yourself as a freelancer would be seen as more of the exception than the norm.

If you’re someone with dreams of transitioning from working for a boss to becoming the boss, the good news is that you’re in good company. A study by the Freelancers Union estimates that by the year 2020 freelancers will make up nearly half of the American workforce.

Even if you’re not quite at the point to make the leap full-time, part-time entrepreneurs or side hustlers are also making their mark as consultants, coaches, and freelancers on the side.

With side hustling and freelancing on the rise, the need to have powerful tools and resources to help your businesses thrive is more important than ever.

From managing your time to setting up systems to get paid, here are 16 tools to help boost your business growth as a side hustler, freelancer, or solopreneur. Continue reading “16 Tools to Boost Your Business Growth as a Side Hustler, Freelancer, or Solopreneur”

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Recommended for You: How Netflix Uses Data to Keep You on Your Couch

Netflix has over 50 million members, myself included. And they know a lot about us. No, they don’t know that I had a delicious chicken parm for lunch today, or that I’m technically on a Paleo diet but I can’t muster the strength to deny myself a hot, saucy sandwich from time to time. But they do know that I’ve been watching old episodes of 30 Rock after work. And that I watched the entire first season of Orange is the New Black over the course of two days (I think it was raining that weekend?).

What I’m trying to say is, Netflix has a lot of data. Not only are they tracking what we’re watching, but also when and where we’re watching, whether we’re watching full episodes or pausing and coming back to them. They track all these things because they know how valuable data is. How, if used well, data can improve their product, their customer experience, and of course, their bottom line. Continue reading “Recommended for You: How Netflix Uses Data to Keep You on Your Couch”

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The 2 Enlightening Twitter Metrics We Often Ignore

Week after week, we read the latest social media news and best practices articles hoping to make sense of the numbers on the screen. Social media measurement is important to us as social media managers and small business owners – both for job security and plain old sanity. We need to be able to prove to our bosses, coworkers and even ourselves that all the time we invest posting is actually worth the effort and battery power. (We all know the struggle of being tethered to an outlet for the sake of live tweets.)

So here is some light at the end of the tunnel, the quick guide on how to analyze your Twitter stats and convert some of those numbers into impactful action. Continue reading “The 2 Enlightening Twitter Metrics We Often Ignore”

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The Universe of Performance Dashboards: Let Us Do the Juggling

Is juggling a skill or a pastime? For freelancers, SMEs, and boutique online sellers, it often ends up being more the former than the latter. Why is that? Because most of us are the CEO, CFO, COO, and the guy that cleans the washroom – all rolled up into one. Most of us won’t end up having a boardroom behind us – it will likely end up being a handful of staff (at best), a supportive network, friends, and probably your kids fixing the tech problems. And that’s just fine.

However, where can we get help to keep all the balls in the air? That’s why new, multi-platform maps offer incredible value to today’s independent entrepreneurs. We may not be able to afford staff, let alone high-priced researchers, but we can set aside enough to get the support we need to gain insights, gather trends, and get more out of what we put into our online strategy.

Whether you call them dashboards, multi-channel maps, or just a bird’s-eye-view to your operations, there are many ways you can streamline your operations through using a multi-platform data aggregator providing insights, trends, and a more comprehensive understanding of your business flow. So what’s out there? Continue reading “The Universe of Performance Dashboards: Let Us Do the Juggling”

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