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The 2 Enlightening Twitter Metrics We Often Ignore

Week after week, we read the latest social media news and best practices articles hoping to make sense of the numbers on the screen. Social media measurement is important to us as social media managers and small business owners – both for job security and plain old sanity. We need to be able to prove to our bosses, coworkers and even ourselves that all the time we invest posting is actually worth the effort and battery power. (We all know the struggle of being tethered to an outlet for the sake of live tweets.)

So here is some light at the end of the tunnel, the quick guide on how to analyze your Twitter stats and convert some of those numbers into impactful action. Continue reading “The 2 Enlightening Twitter Metrics We Often Ignore”

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The Universe of Performance Dashboards: Let Us Do the Juggling

Is juggling a skill or a pastime? For freelancers, SMEs, and boutique online sellers, it often ends up being more the former than the latter. Why is that? Because most of us are the CEO, CFO, COO, and the guy that cleans the washroom – all rolled up into one. Most of us won’t end up having a boardroom behind us – it will likely end up being a handful of staff (at best), a supportive network, friends, and probably your kids fixing the tech problems. And that’s just fine.

However, where can we get help to keep all the balls in the air? That’s why new, multi-platform maps offer incredible value to today’s independent entrepreneurs. We may not be able to afford staff, let alone high-priced researchers, but we can set aside enough to get the support we need to gain insights, gather trends, and get more out of what we put into our online strategy.

Whether you call them dashboards, multi-channel maps, or just a bird’s-eye-view to your operations, there are many ways you can streamline your operations through using a multi-platform data aggregator providing insights, trends, and a more comprehensive understanding of your business flow. So what’s out there? Continue reading “The Universe of Performance Dashboards: Let Us Do the Juggling”

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Learning on the Go with the Latest Generations of Apps

Education has reached the mobile device, and in a big way. Learning on the go has begun to establish itself in a world where everyone is busy and no one has time to do anything.

“We believe smartphones bring education to people’s hands and pockets instead of requiring them to find a specific time and place to learn,” says Gina Gotthilf, head of communications for mobile language-learning app Duolingo. “Now, people who are too busy to dedicate long periods of time to take a class regularly, or who can’t afford it, can learn by dedicating short spurts of time when it is most convenient to them.”

According to Gotthilf, over 72 million users spend time learning languages on Duolingo through mobile devices—a number that represents 85% of the program’s traffic. Continue reading “Learning on the Go with the Latest Generations of Apps”

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How to Easily Collaborate Across Teams Using Data

Now businesses with multiple employees or clients that need access to the same data can collaborate in SumAll quickly and easily.

By sharing streams you can collaborate across teams while making sure you’re all on the same page with the same data. Your meetings will be more productive, your time will be better spent, more high-fives will be shared.

Continue reading “How to Easily Collaborate Across Teams Using Data”

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Run for Your Life! How Fitness Apps Can Help You Lead a Healthier Lifestyle

I choose not to work in a traditional office environment for many reasons, one of the major points being that I can’t sit still. Yes, I’ve thought about getting on the mood enhancing drug prescription bandwagon in order to sedate myself from the hours of 6am to 5pm (I have to factor in awakening from a peaceful slumber and forcing a pre-coffee commute), but then I wouldn’t be the fast-talking, late-sleeping, can’t-sit-still version of myself that makes me, well, me. People like me live longer, anyway, so I feel that I’ll be able to carry out my non-conformist campaign for at least another century.

But in case you’re in the typical position of relying on The Man to dole out your paycheck in exchange for 45 or more hours of your time per week, both myself and the Surgeon General recommend a regular exercise regimen to combat unwanted weight gain, the blues, and studio apartment bedbug infestations (not necessarily in that order). If you can’t stand the 105 degree heat of a Bikram yoga studio, the sting of Pilates, or other semi-masochistic modes of biological contortion, kick it old school with a good run, assisted by these tried and true apps. Continue reading “Run for Your Life! How Fitness Apps Can Help You Lead a Healthier Lifestyle”

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