If you clicked into this blog post, you probably struggle with figuring out how to say the same thing over and over again on social media. You spent hours writing that blog post, so it’s only right that you promote it as much as possible, especially since the average lifespan of a tweet is about 18 minutes. With an audience of over 11,000 followers across time zones, there is no denying that not all of our followers see all of our tweets. Thus, sharing blog posts consistently on our channels according to a schedule helps to maximize our content and promotional efforts.
Consistently resharing can seem spammy, but it is acceptable, even encouraged to share, because the feed goes quickly and your audience may miss your update. Think about tools like Meet Edgar and Buffer that make it easy for content to be reshared. They wouldn’t exist if it didn’t work well. In order to add value, they need to be able to see and consume your content. By switching up the titles and using different images with each post, you can diversify your updates to be more organic and well received. Continue reading “How to Streamline Blog Post Promotion on Twitter”