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5 Reasons Why Your Company Should Participate in Twitter Chats

One aspect of social media that brands are trying to tackle is how to humanize their online presence. Twitter chats offer an ideal opportunity to not only put a face to a brand, but also to increase brand awareness and solidify thought leadership in a brand’s industry. For example, our friends over at Buffer are known for their Wednesday #bufferchat in which they invite various companies to discuss a range of social media and startup topics.

In the past few weeks, we’ve started to participate in various Twitter chats: first the #SEMRushchat on social media best practices and then a #bufferchat on transparency. These chats enabled our team to interact directly with potential customers, collaborate with other companies in our vertical, and improve reach and engagement. Twitter chats usually run for an hour and entail a five to six Q&A with introductions, wrap-ups, and an opportunity to have an open social conversation.

Here are five reasons why your company should participate in Twitter chats (plus one reason not to). Continue reading “5 Reasons Why Your Company Should Participate in Twitter Chats”

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Effective And Inexpensive Marketing Ideas For New Businesses

If you’re a small business owner or startup founder, you probably don’t have the resources to hire an expensive PR firm, buy large advertisements in magazines, or develop elaborate social media infographics like your bigger competitors.

To compete at their level and grab their market share, you have to be strategic and focused in your marketing efforts. Here are some inexpensive yet creative marketing ideas you can begin to implement today. Continue reading “Effective And Inexpensive Marketing Ideas For New Businesses”

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Search Is Still a Priority: Top SEO Must-Haves for Your Content Marketing

With much of the industry chatter these days focused around content marketing, it’s beginning to feel like SEO has fallen to the back burner. Perhaps the lines between SEO and content marketing strategies have become blurred because the success of each is largely dependent on the strength of the content you’re producing.

I’d argue that search engine optimization should remain priority for many businesses to get the most out of their content marketing strategies, because the battle for top positions amongst search engines is more competitive than ever and SEO strategies still impact our content’s success. After all, if you are going through the trouble of creating and implementing a content marketing strategy you’ll want to make sure that your audience finds your content and the search engines are one of the best ways to do so.

By prioritizing these SEO techniques, you can learn to better position your brand and content higher in search for the right terms your customer base is using as they search. Content is essentially the fuel that drives your search ranking and your website’s content strategy is probably one of the most important aspects to work on when looking to boost your SEO.

We’ve heard that SEO values content heavily, but it’s not just any content, it’s genuine high quality content that is published often. This can be a tall order, especially for smaller organizations or teams with limited budgets, but by focusing on better optimizing your content for search, you can stretch your content further and create a cost-effective strategy simultaneously.

We’ll walk through the top SEO must-haves including how thought provoking content affects your search rank, why social mentions and inbound links are your best friends, and how to address the technical concerns of your content. Let’s get started. Continue reading “Search Is Still a Priority: Top SEO Must-Haves for Your Content Marketing”

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3 Memorable Branded Marketing Campaigns to Learn From

Crafting a successful branded marketing campaign is key for any company interested in attracting more collaborators and clients. Below are three renown campaigns that got it right — from soft drinks, to disease awareness, to smartphones.

When it comes to creating a loyal following of dedicated consumers, there are no silver bullets. For every company that has found a successful path, there are many more who failed. To ensure your company is counted among the successes, one of the best places to start is by looking at case studies and understanding what those businesses did right and wrong, and what they learned from it. Then, apply that knowledge to your own business.

Branded content campaigns are one way many companies find success in today’s connected, social world. Rather than rely on selling an advertising message, branded marketing looks to reach the target audience on an even level, and engages them with content that encourages, entertains, helps, or in some way relates directly to them. Finding that balance between selfless content and brand messaging can be tricky, but here are three recent campaigns from companies that played all the right cards — and are now reaping the rewards. Continue reading “3 Memorable Branded Marketing Campaigns to Learn From”

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Four Considerations to Keep in Mind When Budgeting for Content Marketing

When it’s time to create a content marketing budget, it can be difficult to determine where you should best spend your money and where you shouldn’t. With thousands of tools and so-called expert opinions about content marketing, the variables and considerations can appear to be endless. Unfortunately, with all these options, you may lose sight of what is really important, finding a budget-friendly solution that works best for your organization.

When you begin to develop your content marketing budget, (or any budget for that matter) it is important to distinguish exactly what you’re looking to accomplish. You should organize your budgeting after clearly defining your goals through a written content strategy to ensure that your money is best spent on reaching  your objectives.

Remember that the purpose of budgeting is to create a means to forecast your expenditures, track your business performance and to become a tool for better decision making in the future. Let’s dive into four considerations that to keep in mind when budgeting for content marketing. Continue reading “Four Considerations to Keep in Mind When Budgeting for Content Marketing”

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