cartoon funnel with money coming out

Content Strategy: How to Turn Content Into Revenue

Having original content is a valuable tool for your business. It helps to define your image, voice, and unique perspective that differentiates you from your competitors.  Original content can also help educate potential customers about your industry and inform them about the products or services you offer.

While providing original content is great, developing a content strategy is even better. Content strategy is all about taking the content you create, turning it into leads, and eventually generating revenue.  There is no precise formula to make the transition from content to revenue, but there are some steps you can take to create a strategy that works for you.

Continue reading “Content Strategy: How to Turn Content Into Revenue”

20160114-BlogHeader

4 Ways to Convert Social Media Leads on Your Blog

Although social media can be a lead-driving force, 52% of marketers cite difficulties in accurately measuring ROI from social marketing.

Much of that frustration is caused by social media’s ability to drive traffic, but not conversions. So, to make sure you’re making the most of these social media leads, here are four different ways you can optimize your blog to convert them. Continue reading “4 Ways to Convert Social Media Leads on Your Blog”

SA-Instagram-Holiday

5 Easy Strategies to Boost Holiday Sales on Instagram

You can increase Instagram sales during the holidays while building connections with your customers. The holiday season is the ideal time to ramp up your marketing and sales efforts since shoppers are more receptive to your promotional posts.

According to Invesp.com, the average value of a sale referred through Instagram is $65. Here are five tactics to employ on Instagram for holidays this month and throughout next year. Continue reading “5 Easy Strategies to Boost Holiday Sales on Instagram”

last minute holiday planning with social media

How to Pull Off a Last-Minute Holiday Campaign With Social Media

According to the National Retail Federation (NRF), nearly 82% of holiday shoppers began their shopping in October and November. This means, that if you haven’t started your holiday marketing campaigns, you’re late to the party. Luckily, not so late that you still can’t benefit. The shopping Super Bowl better known as Black Friday and Cyber Monday is a few days away. You can still take advantage of your customers’ wallets with a holiday campaign over social media.

Holiday campaigns aren’t limited to only retailers and consumer brands. Business-to-business and service-based companies can get in on the holiday joy, too. Whether you’re selling jewelery, software as a service, or consult with small businesses, you can rake in some extra cash over the coming weeks that will have long-term effects, if not an immediate monetary impact. A holiday campaign can boost brand awareness, increase traffic to your website, increase email subscriptions and brand sentiment, which can convert into revenue. Continue reading “How to Pull Off a Last-Minute Holiday Campaign With Social Media”

20151112-BlogBanner-01

The Secret Sauce of Marketing Success: Audience Segmentation

I’m sitting at my favorite bar in Brooklyn, ready to square up after finishing my single, responsibly enjoyed beverage, when the bartender slides an iPad in front of me with my bill. What a time to be alive! No hoverboards, no cures for cancer, no flying cars, but at least I can pay for my drink with an iPad. I slide my card, scribble an unreadable signature with my fat finger, and start to hand the iPad back when I stop. Continue reading “The Secret Sauce of Marketing Success: Audience Segmentation”

]