6 Tools to Nurture Leads and Increase Referrals

In the highly competitive social selling landscape, the fortune is in the follow-up. Service-based businesses, consultants, and agencies rely on word-of-mouth promotion to be successful, reporting that 72% of their business comes from referrals. So what are you doing to stay relevant and top of mind? You know you need to strengthen your network, but people are forgetting you because you just can’t find the right words or reasons to slide into their inbox. Thus, you are missing out on revenue from closing deals and getting referrals. Our friends at Contactually are helping us change all of that.

We partnered on a referrals webinar last week to show our users how to send timely, personal, and relevant follow-ups to your network and what tools can streamline that process. Creating a touch point from a personal or professional event improves your likelihood of getting a response as well as building rapport with your contact. Use events like birthdays, births, vacation, relocation, promotion, job changes, and company news to reconnect with contacts and remain top of mind. Continue reading “6 Tools to Nurture Leads and Increase Referrals”


Dads Are Doubling Down on Their Kids

With another Father’s Day upon us, we decided to take a look back at one of our past infographics on how dads are taking a more active role in their childrens’ lives. 

Like the fact that there’s been a 19% increase in the amount of money invested per child since 10 years ago. Or that dads are spending four times more caring for their families than using the phone or email. Read on to get the full scoop on facts all about dads. Continue reading “Dads Are Doubling Down on Their Kids”


7 Ways to Stay Motivated When You’re Working from Home

It’s no secret that working from home is full of distractions. You’re the only one who seems to realize that you’re on the clock. The kids are calling you, the dogs are barking, the doorbell is constantly buzzing, and your spouse is asking a million questions and leaving you a to-do list. And let’s not forget your own distractions—you’d much rather be watching television or just lying in bed. Am I right?

I work from home an average of two to three times a week. At first, I was determined to make sure that working from home was just as productive as being in the office. After all, there was no rush to make it into the office and no traffic to sit through, so I simply had to freshen up and hit the computer, no?

Around week two the enthusiasm quickly faded. I mean, I was home—checking emails and calling clients could wait. I wanted to do the stuff I had no time for because I was busy commuting and working in an office. Clean the house, run errands, catch up with old TV shows like Breaking Bad, or whatever else I could think of. I quickly realized that if I didn’t want my in-the-office to-do list to pile up, I had to become motivated again and create some organization for working from home.

Here are some tips to keep you motivated when working from home: Continue reading “7 Ways to Stay Motivated When You’re Working from Home”


5 Reasons Why Your Company Should Participate in Twitter Chats

One aspect of social media that brands are trying to tackle is how to humanize their online presence. Twitter chats offer an ideal opportunity to not only put a face to a brand, but also to increase brand awareness and solidify thought leadership in a brand’s industry. For example, our friends over at Buffer are known for their Wednesday #bufferchat in which they invite various companies to discuss a range of social media and startup topics.

In the past few weeks, we’ve started to participate in various Twitter chats: first the #SEMRushchat on social media best practices and then a #bufferchat on transparency. These chats enabled our team to interact directly with potential customers, collaborate with other companies in our vertical, and improve reach and engagement. Twitter chats usually run for an hour and entail a five to six Q&A with introductions, wrap-ups, and an opportunity to have an open social conversation.

Here are five reasons why your company should participate in Twitter chats (plus one reason not to). Continue reading “5 Reasons Why Your Company Should Participate in Twitter Chats”


Effective And Inexpensive Marketing Ideas For New Businesses

If you’re a small business owner or startup founder, you probably don’t have the resources to hire an expensive PR firm, buy large advertisements in magazines, or develop elaborate social media infographics like your bigger competitors.

To compete at their level and grab their market share, you have to be strategic and focused in your marketing efforts. Here are some inexpensive yet creative marketing ideas you can begin to implement today. Continue reading “Effective And Inexpensive Marketing Ideas For New Businesses”