The Small Business Owner’s Strategy to Building an Email List Quickly

Small business owners seriously underestimate the power of being invited into their target customer’s inbox.

Although inboxes are flooded with sales and promotional emails from retailers, there is evidence that proves that email is still one of the best ways to engage an audience and acquire customers. Case in point: Continue reading “The Small Business Owner’s Strategy to Building an Email List Quickly”


How to Streamline Blog Post Promotion on Twitter

If you clicked into this blog post, you probably struggle with figuring out how to say the same thing over and over again on social media. You spent hours writing that blog post, so it’s only right that you promote it as much as possible, especially since the average lifespan of a tweet is about 18 minutes. With an audience of over 11,000 followers across time zones, there is no denying that not all of our followers see all of our tweets. Thus, sharing blog posts consistently on our channels according to a schedule helps to maximize our content and promotional efforts.

Consistently resharing can seem spammy, but it is acceptable, even encouraged to share, because the feed goes quickly and your audience may miss your update. Think about tools like Meet Edgar and Buffer that make it easy for content to be reshared. They wouldn’t exist if it didn’t work well. In order to add value, they need to be able to see and consume your content. By switching up the titles and using different images with each post, you can diversify your updates to be more organic and well received. Continue reading “How to Streamline Blog Post Promotion on Twitter”


Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics

Pinterest and Instagram have quickly become two of the top social platforms for businesses interested in telling visually compelling stories about their brands, products, and service offerings. Their recent popularity could be attributed to each network’s millions of active users or from the ongoing success that some brands have seen on these channels.

When it comes to measuring the success of your efforts on both Pinterest and Instagram, the solution isn’t always as clear as some would like. Often times, marketers feel the need to use a multitude of tracking software and analytics platforms to gauge the performance of their efforts from channel to channel, which can make it more difficult to isolate the content that is truly resonating with their target audience and generating ROI.

Although there are pros and cons to most analytics tools, simplifying your analysis process can help your company identify the effectiveness of your visual marketing efforts in a more timely manner and make changes quickly. Learn how to properly use Google Analytics to measure your content on both Pinterest and Instagram to better report on the overall success of your social marketing on these popular networks.
Continue reading “Measuring Your Visual Marketing Efforts on Pinterest and Instagram with Google Analytics”


When You Invite People to a Party, Be Prepared for Them to Show Up

We spend so much time worrying about how to attract followers and gain traffic, but are we sure that we’re ready for them? As traffic and content grow, it’s important to schedule time to check on the place you are inviting everyone to. In most cases, it’s your company website.

A work day can fill-up pretty quickly. Even the best time management skills get sabotaged. You attend meetings, take calls, write posts, analyze data, and try to stay on trend. Before you know it, the day is gone and it’s back to the races the next morning. In this fast paced and cluttered environment, it is too easy to make mistakes. Continue reading “When You Invite People to a Party, Be Prepared for Them to Show Up”


How to Make Use of Instagram’s “Layout App” for Business

Instagram recently launched another standalone app called Layout, where users can easily create photo collages for uploading on Facebook, Instagram, and other social media channels. Photo collage tools aren’t a new concept for some users, Instagram reported that 20% of their users, or approximately 60 million people, were already using third party tools to create collage posts.

These third party apps include: Pic Collage, InstaCollage, PhotoGrid, and others, but many were built around a freemium model and contained pop advertisements that users found intrusive. Enter Layout, Instagram’s second complimentary app to its flagship product that can help businesses and users better create engaging visuals for sharing on the channel without having to leave the Instagram ecosystem, one of the goals of the creation of this app. Its feature sets would have been too much to add to the existing Instagram app itself, which is why a standalone app was the best solution. Continue reading “How to Make Use of Instagram’s “Layout App” for Business”